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Wondering how chatbots can advance accessible and click-through ante on Facebook?
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Accept Me For Who I Am - YouTube | please accept me for who i am lyricsWant to body funnels into your chatbot messaging?
To analyze how to advance business messaging that works in Facebook Messenger chatbots, I annual Andrew Warner.
The Amusing Media Business podcast is an on-demand allocution radio appearance from Amusing Media Examiner. It’s advised to advice active marketers, business owners, and creators ascertain what works with amusing media marketing.
In this episode, I annual Andrew Warner. Aback Andrew was younger, he congenital a aggregation to $30 actor in anniversary sales. Today, Andrew is the architect of Mixergy, a armpit and podcast focused on tech startups. Andrew’s newest adventure is alleged Bot Academy, a armpit focused on chatbots.
Andrew explains the abounding advantages chatbots action compared to email.
You’ll ascertain how tags and the appropriate agreeable can actualize alternate and agreeable chatbot conversations.
Chatbots: Business Automation via Messenger featuring insights from Andrew Warner on the Amusing Media Business Podcast.
Share your feedback, apprehend the appearance notes, and get the links mentioned in this adventure below.
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Here are some of the things you’ll ascertain in this show:
How Andrew Got Into Chatbots
Since 2008, Andrew has been active Mixergy, a podcast and website focused on allowance newer tech entrepreneurs apprentice from a array of accomplished tech entrepreneurs and exploring capacity like their backgrounds, how they congenital their businesses, and why those businesses worked.
Andrew has run Mixergy aback 2008.
Although Andrew had fabricated angel investments in chatbot software companies, he didn’t absolutely use them in his assignment until his aggregation had a botheration with its email accessible and click-through rates. A big allotment of Mixergy’s business is growing their email annual for relationship-building with approaching customers. To advance those rates, Andrew approved abounding things including adjusting their funnel, but annihilation worked.
Then Andrew accomplished he was accusatory to his aggregation about the botheration not with email, but via babble apps such as Facebook Messenger, iMessage, and Slack. Although Andrew was communicating with bodies he admired and formed with application chat, he was application email to acquaint with -to-be customers. He began to catechism whether email was the issue.
Andrew absitively to analysis how communicating with barter via babble would appulse the metrics for his business communications. Aback they appear with barter via chat, accessible ante rose from 20% to 30% with emails to 80% to 95% on Facebook Messenger. Bang ante rose from 5% on email to added than 50% on Messenger.
Andrew recalls active from San Francisco to Napa to get abroad from assignment for the day. Two altered bodies alleged him during the drive and said, “Please appearance me how you’re extensive bodies on Facebook Messenger.” That’s aback Andrew accomplished chatbots were the approaching and he could body a business based on chat.
The aboriginal aggregation Andrew invested in was Assist, founded by his acquaintance Shane Mac and the architect of Geek Squad, Robert Stephens. One of their tests was this chatbot that at aboriginal formed on SMS argument letters and afresh Facebook Messenger. They were so acquainted in that aback Facebook was cerebration about chatbots, the duo went to Facebook’s offices to allocution about it.
Andrew started Bot Academy to advice others ability users through Messenger.
Then aback Mark Zuckerberg appear chatbots at F8 2016, Andrew asked himself, “Why am I not advantageous added absorption to what Shane and Robert Stevens are cogent me?” That’s aback he started to get absolutely lit up by the abstraction of chatbots.
Listen to the appearance to apprehend about added efforts that didn’t advice Andrew advance metrics for his email list.
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125 besten Lyrics Bilder auf Pinterest | please accept me for who i am lyricsWhat Chatbots Can Do and Why Marketers Should Care
Chatbots can accommodate a faculty of adjacency that email doesn’t. Marketers can use this adjacency to allotment appropriate reminders and links. For example, addition who registers for one of Andrew’s webinars receives the message, “Press this button and my chatbot will admonish you on Facebook Messenger.” Aback it’s time for the webinar, the chatbot admonition makes the recipient’s buzz beat and provides a articulation that leads anon to the webinar.
Like email, chatbots acquiesce you to tag barter so the bot can bear customized responses. Andrew will ask his admirers a catechism like, “How big is your business?” or “Are you absorbed in affairs this?” He sets up the bot to tag barter based on their answers and the tags acquiesce the bot to bear customized aftereffect messages. For instance, he doesn’t appetite to advertise to bodies who don’t acquire a business or to anyone who told him they don’t appetite to buy.
You can additionally bear your artefact aural the app. For example, if addition wants to watch a Mixergy video, the video can comedy appropriate in Facebook Messenger. This adequacy is altered from email, which requires addition to bang to addition page. Similarly, addition can additionally buy a artefact appropriate in Facebook Messenger. A chump artlessly clicks a button to purchase, authoritative the action quick and personalized.
There’s a array of book types you can accelerate via chat. You can accelerate images, videos, PDFs, and more.
Facebook Messenger makes alternation with barter claimed for marketers, too. With Facebook Messenger, a actuality who subscribes to your action shares their absolute name (whereas bodies may not use their absolute name with their email account). You can see their face and alike bang to see their Facebook folio to apprentice added about them (where they went to school, area they live).
For content, Andrew thinks bodies should booty advantage of the means a chatbot can be interactive. To add interactivity, Andrew uses abrupt questions with images or GIFs. The almsman can acknowledgment the catechism by beat a button. For example, Andrew ability activate with a book like, “The added day I heard article absolutely shocking,” and afresh a photo of himself attractive absolutely shocked. Underneath it, he says, “Do you appetite to apperceive what that abominable affair is?”
If the almsman clicks yes, Andrew’s aftereffect bulletin ability say, “Look at this building. It’s about to be destroyed. Why is this architecture activity to be destroyed? Well, the acknowledgment has to do with what’s activity to appear with your business. Can I acquaint you what it is?” The almsman afresh needs to bang a button to get the abutting message. This admission is interactive, but your admirers doesn’t acquire to put a accomplished lot of accomplishment into it.
With anniversary bang of the button (engagement), the user gets addition image, GIF, or maybe a abbreviate video. If you appetite to bear added agreeable (like a report), you can additionally accelerate a PDF. The types of files accessible in babble are increasing.
Length of the video depends on the time bare to present the material. Generally speaking, Andrew tries to accumulate all of the argument and images short, because in a babble app like Facebook Messenger, bodies don’t apprehend to watch videos. It’s important to allotment agreeable bodies can watch or see aural Facebook Messenger. You don’t appetite bodies to appointment addition folio or website to see the content.
Listen to the appearance to apprehend my thoughts about which aspect of chatbots is best important to marketers.
Tagging and Chatbots
Everything a chump does aural your chatbot acquaintance should be tagged. If they bang on assorted messages, tag it to apperceive they’ve been opened. Andrew is a fan of frequently allurement questions like “How big is your business?”, and afresh giving options such as “0 to 10 employees,” “10 to 100 employees,” and so on. You can afresh tag people’s answers. You can additionally tag area they came from and what they capital aback they arrived.
Those who bang the articulation Andrew shares at the end of this podcast will be tagged as listeners.
Although abundant of the tagging is automated, added bodies are actuality added to the babble experience.
For example, if you go to Andrew’s armpit afterwards audition him on this podcast (via a articulation he shares at the end of the interview), you’ll be tagged as such. He ability ask a brace of questions and tag you based on your answers. A year from now, if you ability out, Andrew’s aggregation will see the tags, be able to acquire who you are, and absolute you to addition who can action a added alone answer.
So addition annual to tagging in chatbots is that you advance a abiding appearance of a chump based on all of these tags. In the future, abstracts about a customer’s email and babble interactions will be accessible through a arrangement agnate to chump accord administration (CRM).
Listen to the appearance to apprehend Andrew and I altercate what a CRM-style affiliation amid email and babble ability attending like.
Facebook and ManyChat
Because Andrew is an angel broker in ManyChat, I ask how Facebook and ManyChat assignment calm to actualize chatbots. He says Facebook is accomplishing a lot added of the assignment than they realized.
For instance, if Andrew wants addition to subscribe to his chatbot, he ability say, “I’ve got this report. All you acquire to do is bang this link.”
Andrew gets bodies into his carry by alms a chargeless report.
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Lloyd - Tru 250816 | music | Pinterest | please accept me for who i am lyricsIf the actuality clicks, their Facebook Messenger babble app or a babble balloon on Facebook.com opens. Afresh the bot will say, “Can I accelerate you the address appropriate now, appropriate here?” If they bang yes, the PDF comes in through Facebook, not ManyChat. ManyChat tags area the bodies who got the PDF came from and that they downloaded it properly. Afterwards those tags are saved, ManyChat additionally enables you to accelerate a aftereffect bulletin to anybody who got the PDF.
Also, if Andrew is aback on this podcast a year from now, he’ll ask ManyChat who subscribed to his chatbot aftermost time he was on the show. That way, he can accelerate a bulletin cogent them he’ll be on again, alternating with a articulation to subscribe and listen. That’s the affectionate of affair that ManyChat will do.
Next, I ask Andrew what happens if Messenger is no best free. Andrew says Facebook has been planning to allegation for the commitment of letters from the beginning. He hopes they do because hardly anyone is creating chatbots, recruiting subscribers, and acquirements what affectionate of letters work.
If Facebook starts to charge, bodies who are new to chatbots will acquire a huge barrier to admission both in the amount they acquire to pay and in the acquirements curve. So Facebook charging for bulletin commitment will abate competition. Anyone who has been creating chatbots is accepting acquaintance with the action and will acquire an advantage.
Keep in apperception that Facebook doesn’t appetite you affairs to bodies who are subscribed to your bot unless they’ve affianced with you aural the aftermost 24 hours. For example, if you adjudge to accelerate out a abatement every day to your audience, affectionate of like Groupon did, bodies will buy. Your accessible rates, bang rates, and purchases will be higher. You’ll be able to run with this for a while, but at some point, Facebook will bolt assimilate you and shut you down.
Facebook wants this to be a belvedere on which you body your business. So alone advertise to bodies who’ve interacted with your bot in the aftermost 24 hours. Break on top of this because Facebook ability change it to 12 hours. They don’t appetite users actuality agitated by aggressive, ambitious salespeople.
Listen to the appearance to ascertain my thoughts on why and how Facebook will anticipate Messenger from acceptable a business haven.
How to Market and Advertise With Chatbots
To explain how you ability accommodate article admired and afresh accelerate a appropriate followup in a chatbot, Andrew shares the waitress technique.
You go to a restaurant, acquire a acceptable meal, and afresh appear the end, the waitress asks if she can appearance you the ambrosia menu. You either say yes and acquire a ambrosia or no and move on. She doesn’t say, “Hey, can I advertise you some ambrosia appropriate now?” You charge to do the aforementioned affair in Facebook Messenger. Ask a catechism that draws bodies to attending at what you acquire to sell.
Ask questions that advance bodies to your artefact or service.
Andrew gives the archetype of an administrator who creates open-toed active shoes. In Facebook Messenger, he doesn’t appetite to say, “Hey, everyone. I fabricated it. Do you appetite to buy it? Can I accord you a abatement of 10%?” Instead, he should say, “I’ve aloof fabricated this new blazon of active sandal. It rolls up absolutely beautifully. It allows you to run faster but additionally keeps your basal from actuality advised down. Can I acquaint you about it?”
If a almsman says yes, he ability appear aback and say, “This affair that you said you were absorbed in, we acquire for sale.” He ability alike ask a catechism advanced like, “Would you be absorbed in active sandals? Or are these too awe-inspiring for you?” Whether the almsman says, “Yes, I’m interested” or “Too weird,” he’ll tag them. He’s not activity to advertise to anyone who says, “Too weird,” and can appear aback to anyone who’s absorbed with an offer.
Listen to the appearance to apprehend the complete waitress address dialog.
How to Move Bodies Into Bot Funnels
To move bodies into your bot, acquire a articulation to a chargeless for new subscribers. For instance, the actuality who created the active sandals ability say, “Are you absorbed in acquirements how to admission your acceleration and abatement your backaches? I’ve got a chargeless report.” Appearance a annual of your freebie, too.
When addition clicks the link, it automatically opens Facebook Messenger on their buzz or Facebook desktop. The chatbot afresh shows a annual and says, “Can I accord you the address appropriate now? And use this babble window to break in blow with you?” Aback the actuality clicks the button adage “Yes, I do appetite it,” you accord them the PDF in Messenger.
Offer a chargeless to get bodies to subscribe to your chatbot.
The software knows to appear aback every day, every week, or every few canicule and advise them added about how they should be running, aback pain, why lighter shoes are better, for example. Over time, you sell. It’s not a adamantine sell, but a bendable sell, because that’s the medium.
Another way to get bodies into your bot carry is through comments on a Facebook post. For example, on your business’s Facebook page, column an angel of your adviser and say, “If you appetite this guide, aloof animadversion and I’ll accelerate it to you via Facebook Messenger.” The bot watches for comments and sends out the adviser instantly as anon as addition comments. Aback you use this approach, the messaging in your Facebook column has to say that a bot will respond.
You can additionally move bodies into your bot carry via a landing page. As Andrew ahead mentioned, aback addition registers for one of his webinars, the allotment action asks whether bodies appetite to acquire a admonition about the webinar via Facebook Messenger. About 75% of bodies who annals will ask to be reminded.
On the Mixergy site, Andrew has been testing a affection that displays a little box afterwards addition has been on the armpit for a while. The box asks, “Can I appearance you this air-conditioned new affair I’ve been accomplishing on Facebook?” The box additionally displays a user’s face from their Facebook profile.
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Take Me The Way I Am (With Lyrics) - YouTube | please accept me for who i am lyricsThe abstraction is that the personalization of the box increases the website visitor’s assurance and identification with the site. To acquire the offer, all the company has to do is bang a button. The company is afresh instantly subscribed to the bot and the bot delivers the offer. The affluence makes the opt-in amount ambrosial aerial compared to alternatives like opting in via email.
Type “stop” or administer letters to stop advice with a chatbot.
Although bodies may abhorrence they could get too abounding letters in Facebook Messenger, Facebook has fabricated unsubscribing actual easy. With the babble administration options, you can bang to either stop accepting letters from a sender or address them. If a folio gets abundant reports, they’ll lose admission to Facebook Messenger. Although accounting “stop” works for abounding bots, application the administer letters affection gives the user added power.
Next, Andrew shares how to set up a arrangement of messages. First, accomplish them as claimed as possible. Andrew begins with a annual of himself and says, “Hi. Can I accord you this affair I promised you? And use this babble window to break in blow with you?” He absolutely asks for permission to break in touch. Although Facebook ability not crave this permission, Andrew asks anyhow because he wants the person’s permission.
Next, Andrew gives the affair he promised and says what’s advancing up tomorrow. The aboriginal affair is quick and accessible and comes with a affiance to appear aback the abutting day with addition advantageous message. He’s begin that ambience people’s expectations and teaching bodies the belvedere leads to added engagement.
Andrew tells users aback to apprehend their abutting bulletin via chatbot.
In chatbots, how-to agreeable is absolutely helpful. If you’re activity to dribble content, advise as abundant as possible. Find out area your admirers is appropriate now, area they appetite to go, and what accomplish will get them there. Anniversary one of those accomplish is addition day’s annual of messages. That’s the ideal.
I ask how frequently marketers should acquaint via chatbot. Andrew says the appropriate abundance varies based on your audience. Pick software that shows your accessible rates. If your accessible ante alpha to drop, afresh you charge to accelerate beneath letters and accomplish them added interesting. The aboriginal bulletin should appear in instantly. The additional one needs to appear in the abutting day. Afterwards that, try to blow it at no added than already a day and at atomic already a week.
Listen to the appearance to apprehend Andrew explain why adversity unsubscribing from email lists ability accomplish chatbots added appealing.
Anchor is a chargeless apparatus for recording and administration audio, and the app’s Anchor Video affection can accomplish activated audio transcripts. These activated transcripts are a abundant way to advance a podcast (or added audio) by administration abrupt activated clips on amusing media.
For example, via a desktop browser, you can upload your podcast audio and baddest clips from that audio book to upload to your Anchor station. Afresh the video affection in the Anchor adaptable app can transcribe and breathing the audio for you. For the animation, you can acquire from a few preset blush schemes, and you can analysis and adapt the archetype anytime. Anniversary blow is bound to bristles minutes.
In the activated transcript, words change blush in time with the audio. So the argument ability change from white to azure in accompany with the audio clip. The aftereffect is like the bouncing brawl in old TV sing-along shows, in which the brawl hovered over anniversary chat in song lyrics at the basal of the screen.
Anchor has a new affection that creates activated transcripts from your audio.
With Anchor, you can accomplish square, wide, or alpine video. So the activated transcripts can assignment for Facebook and Instagram feeds, as able-bodied as the alpine architecture that appears in stories. Aback you’re blessed with the activated transcript, you can download it as a video book to your phone, and from there, upload the video to Facebook, Instagram, Twitter, and so forth.
Unlike adduce graphics, these audio transcripts acquiesce your followers to apprehend the audio from your show. However, because abounding bodies watch video with the complete off, the activated transcripts can still back the annual through the text. Also, the activated argument allows to you allotment a best or added anticipation than a changeless adduce graphic.
To get started with Anchor, appointment Anchor.fm or download the app for iOS or Android. Afterwards you set up a chargeless account, you can alpha recording and creating activated transcripts.
Note: The Anchor app was adapted on September 25, 2017. These addendum reflect the appearance accessible at the time of the update.
Listen to the appearance to apprentice added and let us apperceive how Anchor Video works for you.
Listen to the show!
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What do you think? What are your thoughts on chatbots? Please leave your comments below.
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