After a B2C launch, Mumbai-based vegan aliment startup Wegan Foods affairs to set up a B2B arrangement with coffee shops, restaurants, hotels, and accouterment firms.
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Most vegans face one afflictive and accepted issue: answer why they accept to be vegan. Questions that appear their way commonly accommodate – how can you survive afterwards cheese and milk? What about chocolates?
While it is accepted to abounding that substitutes are accessible for these products, first-time vegans booty some time to absolutely get the appropriate products.
“When you about-face vegan, it is arduous to explain to bodies why veganism,” attests Kinjal Darukhanawala, a vegan and the Founder of Wegan Foods, a aliment startup that makes vegan cheese for bartering purposes.
The aliment startup aloft an bearding annular of allotment in June this year from Her Highness Sheikha Arwa Al Qassimi, a affiliate of the aristocratic ancestors of Sharjah and Ras Al Khaimah.
So is Her Highness vegan? Kinjal says while it has been a accepted question, the angel isn’t vegan.
Explaining why she chose to advance in Wegan Foods alike afore the aliment opened, Her Highness explains to YourStory:
“I accept invested in Wegan Foods in my claimed capacity. However, my accommodation to advance has been apprenticed by two facts. Women empowerment is a account I champion. Aback I came to apperceive that Kinjal affairs to accept a 90 percent women workforce by hiring from organisations that benedict and empower women from disadvantaged backgrounds, I was impressed. This is the better action for me. Further, this food startup will advice bodies attractive for advantageous alternatives to eating.”
When Kinjal anticipation of starting Wegan Foods, she capital to appoint added women. Answer the reasons, she says the comestible apple is male-dominated.
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“There are abounding women out there, and I capital to accord them an befalling to accomplish a mark alike in the comestible world,” Kinjal says.
While the action of authoritative altered kinds of cheese was activity on, Kinjal began hiring as well. She got in blow with an HR bureau that about hires for restaurants and caterers. They, in turn, accomplished out to NGOs that assignment to empower women from bankrupt backgrounds and advice them get aback into the workforce.
Sheikha Arwa Al Qassimi adds that alike admitting about 50 percent of the world’s citizenry consists of women, unfortunately, best of them are denied basal rights such as education, abandon of speech, voting ability and alike an absolute identity.
“According to the United Nations, two-thirds of the 774 actor developed illiterates common are women – the aforementioned admeasurement for the accomplished 20 years and beyond best regions. Simply put, women and girls are the best potentially able alpha ability on the face of the earth. This is why we charge women empowerment. That’s additionally why the Gender Equality ambition of the United Nations Millennium Development Goals is so important,” she says.
For Kinjal, the adventure began aback she was abundant with her babe and had absitively to booty a sabbatical. Afterwards alive for over six years on her agenda business aggregation with her husband, Kinjal had taken a breather for a year-and-a-half. It was during this time that she angry to veganism.
After watching several documentaries, Kinjal realised that actuality vegetarian wasn’t enough. And in the action of axis vegan, Kinjal concluded up researching altered articles and casework and realised that there was an ecosystem.
“Here in Mumbai itself, there is the tiffin account Vegan Bites. Sharan India has been about for a decade; there is acquaintance but few services,” Kinjal says.
She additionally realised that dairy-free articles – Cheddar, mozzarella and yogurts – were accessible internationally. And she anon learnt that there were altered means and methods of developing and authoritative vegan products. While there was awareness, accessibility wasn’t easy. One had to adjustment through all-embracing portals or go to a farmers market. Best vegan articles were additionally not calmly accessible at avant-garde barter outlets.
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This got Kinjal thinking. She believed that if bodies capital to about-face vegan, it shouldn’t be that difficult. Alike if a vegan goes to a restaurant, he or she should accept options.
“I was accepting aback to assignment afterwards two years and afterwards architecture added brands I absolutely capital to body my own brand. And that is how I came up with the abstraction of Wegan Foods,” Kinjal says.
However, the conception took eight months to crack. Kinjal says that cheese, alike if it is vegan, needs to accept assertive qualities, arrangement and flavour. It should be able to slice, abrade and cook well.
This meant several levels of experimentations in the kitchen and activity through the food-tasting process. Some neighbourhood cafes and restaurants were affectionate abundant to let Kinjal use their bartering kitchen to see how her cheese reacted in a woodfired oven.
Kinjal’s assignment won her approval from Her Highness.
“Kinjal is a actual amorous and able woman. I was afflicted with her abstraction on how she intends to take Wegan Foods forward from a amusing angle. Also, the actuality that they are creating a ambit of articles that are adorable and dairy free. I accept there is abundant abeyant in the artefact and the idea. The articles will abode a growing bazaar of vegans and bodies who may appetite to accept a convalescent comestible lifestyle,” Her Highness says.
Since the alpha of the year, the aggregation has formed on architecture the kitchen and accepting FSSAI accreditations.
This month, Wegan Foods is ablution their Dairy Chargeless Cheese. This non-dairy cheese will go altogether able-bodied with pastas, pizzas, nachos, broiled cheese sandwiches and burgers. The vegan cheese is soy and gluten free.
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The aggregation is additionally alive on its abutting product, based on an oat formula.
“The aboriginal artefact development took abutting to six months. The abstraction is not aloof actuality vegan but additionally accustomed a band of articles that are adorable and alimental for all age groups to devour. A lot of bodies accept assumption notions about vegan food; they anticipate it is boring, tasteless and does not h accept an aboriginal aftertaste and flavour. Our cast affairs to banish these notions,” Kinjal says.
Initially, Kinjal had accomplished out to aliment technologists to assignment on altered kinds of products, but she anon begin it easier to assignment with chefs and agreement herself. She had realised that there were few bodies who looked at veganism and accepted the needs of the diet.
“I apprehend endless of books, batten to abounding bodies and did a lot of experiments. And again assuredly was able to assignment forth with altered recipes,” Kinjal says.
The aggregation is eyeing B2B assembly in the abreast approaching and is administering analysis runs with a few restaurants.
Currently, in B2C, the shelf activity of the artefact is seven canicule aback refrigerated. If frozen, the activity is for over a month. About 50 gram of the artefact is priced at Rs 350.
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