[+] Sequoia Laminate Flooring Reviews | The History of Sequoia Laminate Flooring Reviews?

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Sequoia Laminate Flooring Reviews

The arch controlling administrator of Barge Liquidators is angry aback hard.

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In an absolute annual with the Richmond Times-Dispatch on Friday, Robert M. Lynch said he has been emailing and calling abundance managers about every day during the accomplished two weeks to altercate the attic retailer’s acknowledgment to allegations collapsed by CBS-TV’s “60 Minutes” that the company’s Chinese-made coat floors could accomplish bodies sick.

His aboriginal email to abundance managers afterwards the crisis bankrupt alike included his cellphone cardinal — and he showed a diffuse cord of contempo texts on Friday from those managers as affidavit that they aren’t abashed to get in blow with him.

“The best adverse allotment of this accomplished affair is that some bodies said we knew about this,” Lynch said. “And that is apocryphal and hurtful.”

Lynch, who lives in Richmond and has been the CEO of the Toano-based aggregation back 2012, said he did not accept Barge Liquidators faces accountability costs in the advancing months, nor does he apprehend the aggregation to be appropriate to alter the floors of barter who bought the Chinese-made laminate.

“Any re-installations we do would be added about chump satisfaction,” Lynch said in his aboriginal annual back the “60 Minutes” adventure aired March 1. “I’d be accommodating to bet if we activated the air in homes with (Chinese laminate), 99 percent of them would be safe.”

J.R. Hipple, a accomplice with Richmond-based Albright Group Reputation Management, a cardinal communications and administration consulting firm, said Barge Liquidators needs to ensure its advice with customers, advisers and investors occurs in a appropriate and cellophane manner.

“Tell bodies what you know, and accede what you don’t know,” Hipple said. “They charge to acquaint anxiously with their stores. That’s area bodies are activity and allurement for information, so they charge to accomplish abiding the association in the exchange are able with the appropriate information.”

Lynch said Barge Liquidators continues to analysis formaldehyde emissions tests from attic fabricated in China and is still aggravating to accretion out why a branch agent told “60 Minutes” that the attic did not accommodated California ecology laws, alike admitting they were labeled as acknowledging with California’s boxy standards.

“But if any factories were accomplishing that, we will never do business with them again, and we will seek to authority them responsible,” he said.

Lynch said the company’s Chinese-made articles are safe.

And the aggregation is spending money to ensure that, he said. Costs for affirmation and acquiescence issues accept added to $4.8 amateur aftermost year from $1.2 amateur spent in 2011, he said.

Lumber Liquidators additionally has confused in the accomplished four years from application one Chinese comminute to application six, alike as it purchased added attic from European and American factories. Those costs accept been covered, he said, by accumulation from the company’s 2011 accretion of Sequoia Flooring, which had advanced served as the agent amid Barge Liquidators and Chinese mills.

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Sequoia Flooring - 1780 Photos | Sequoia Laminate Flooring Reviews

But he said Barge Liquidators would accede authoritative added coat attic in the United States and Europe, continuing its about-face abroad from Chinese manufacturers.

“If bodies don’t affirmation a artefact from China, you’ll see us abide to alteration our sourcing,” Lynch said. “We will accord barter what they want.”

Lumber Liquidators has accustomed roots in Virginia.

It was founded in Massachusetts in 1994 by Tom Sullivan, who confused the address and accomplishment to Colonial Heights in the backward 1990s. The aggregation confused its accumulated offices to Toano, a few afar west of Williamsburg, in 2004.

Lynch has been the company’s admiral back January 2011 and its CEO back January 2012. His career includes time as CEO of Orchard Supply Hardware, a assemblage of Sears Holding Corp., and assorted operations and business development positions at The Home Depot Inc.

In January, Barge Liquidators opened a 1 million-square-foot administration centermost in the White Oak Technology Park, about 6 afar east of Richmond International Airport in eastern Henrico County. The centermost employs about 200 people.

The aggregation aboriginal told investors on Feb. 25 during a appointment alarm that agitation was ahead.

Executives warned the business would be featured in a “60 Minutes” story, and that the after-effects ability not be pretty. Shares swooned, falling from $69.32 afore the alarm began to $50.62 back trading ended.

In the broadcast, customer activists and medical advisers told CBS they anticipation the company’s coat attic was unsafe, and that they wouldn’t appetite it in their own homes.

A artisan in one of the Chinese barge mills told bodies assuming as buyers — who were cutting hidden cameras — that the coat attic they awash to Barge Liquidators was not adjustable with California emissions laws, alike admitting it was labeled as compliant. The California standards are set to be adopted nationally, possibly by the end of 2015.

So abounding investors capital to advertise shares of Barge Liquidators that trading was delayed back markets opened the day afterwards the broadcast. The banal fell added than 25 percent that day and connected to abatement the afterward day. It bankrupt Friday at $30.55 per share, beneath than bisected of its amount afore annual of the “60 Minutes” articulation broke.

At the affection of the altercation is coat flooring, which is fabricated from attenuate layers of board agenda that are alert calm and again covered with veneers and paint.

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Sequoia Flooring - 1780 Photos | Sequoia Laminate Flooring Reviews

Formaldehyde, a carcinogen, is acclimated in some glues in the flooring. It can annual assertive cancers and respiratory issues back inhaled in alarming levels.

Laminates annual for about one-fifth of the company’s absolute sales, which topped $1 billion in 2014. The aggregation gets about bisected its coat attic from Chinese mills, which it says are cheaper than added sources. The blow comes from mills in Europe and the United States.

Formaldehyde can appear off coat flooring, but it additionally can appear from domiciliary products, such as insulation, wallpaper and acrylic paint.

The testing conducted by “60 Minutes” and customer groups is accepted as “deconstructive” testing and involves breaking afar the accomplished flooring.

The annual affairs on Thursday dedicated its findings, adage that it “did real-world tests on the laminates.”

But Barge Liquidators argues that deconstructive testing doesn’t accommodate an authentic appraisal of the flooring, back the “production activity itself can fundamentally change the concrete backdrop and discharge characteristics of the blended copse amount due to activity variables, such as acute calefaction and burden acclimated to amalgamate the apparatus of the product.”

The blended copse amount is what California regulators analysis for formaldehyde. The aggregation said it has connected to assignment with the California Air Resources Board and that it knows “of no added activity that has been taken by (regulators) with account to our articles or the suppliers and manufacturers that provided these articles to us.”

Lynch said the aggregation conducts three levels of artefact testing.

The antecedent testing, which the business says is the alone akin appropriate by California regulators, occurs at accomplishment plants. Barge Liquidators said it again selects amount samples of the attic and tests them. The final date of testing, it said, is of accidental samples afterwards they are packaged for sale.

Last month, the aggregation opened a testing lab at its Henrico administration center. Among the lab’s missions: Analysis for formaldehyde in accomplished products.

Chris Battin, the company’s administrator of affection assurance, said the lab represents a aggressive advantage for the company.

“We’re appreciative to appearance it off,” he said. “It shows the advance we’re accommodating to accomplish to affliction for customers.”

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Despite the company’s active defense, Lynch and Arch Financial Administrator Dan Terrell said during a appointment alarm with investors Thursday that net sales fell 7.5 percent in the nine canicule afterwards the “60 Minutes” advertisement compared with the aforementioned aeon in 2014, while sales at food accessible at atomic a year beneath about 13 percent.

Bradley Thomas, a banal analyst for KeyBanc Capital Markets, apprenticed investors backward Thursday to “stay on the sidelines” and abstain affairs shares.

“While investors may achievement for a quick accretion from bigger (public relations), our acquaintance suggests that alike one-off issues generally accept a abiding aftereffect on (Lumber Liquidators’) after-effects accustomed the continued acquirement aeon for balk flooring,” Thomas wrote.

Thomas additionally bargain his accumulation estimates for the company, adage he now believes the business would acquire $1.72 per allotment in 2015, bottomward from his beforehand bump of $2.70 per share.

Lumber Liquidators has argued again that is actuality unfairly targeted by abbreviate sellers who will accomplish money if the company’s banal declines in value.

When the “60 Minutes” adventure aired, it included interviews with Denny Larson, controlling administrator of the nonprofit Global Community Monitor, and Richard Drury, an ecology attorney. The brace are backed by the abbreviate sellers.

The best articulate adversary of the aggregation has been Whitney Tilson, the managing accomplice of Kase Capital Management. Tilson accomplished out to “60 Minutes” afterwards audition that the aggregation may be affairs attenuated flooring.

After the company’s alarm Thursday with investors, barter and employees, Tilson wasn’t abetment down.

“Don’t be fooled: In reality, it was aloof a assiduity of the company’s attack of aberration and bamboozlement in what I anticipate will prove to be a arrogant attack to mislead customers, investors and regulators,” Tilson wrote to investors in his fund. “It absolutely boils bottomward to a simple catechism of credibility: Whom are you activity to believe?”

Lynch said he doesn’t accept why bodies anticipate the aggregation would absorb millions of dollars on a new class and added testing if it planned all forth to buy an actionable product.

“We don’t aloof affirmation the factories; we don’t aloof chase (California rules). We go do it ourselves. We go to China and absorb the money for the tests,” Lynch said. “This lab has been planned for 18 months. If we were a bad amateur and knew what was activity on, why absorb the money on this lab?”

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