LA VERGNE, TN--(Marketwired - Sep 7, 2017) - SINGER®, the best iconic name in bed-making and the aboriginal to accomplish bed-making machines attainable for everyone, has reimagined one of the brand's best accustomed and admired bed-making machines and accustomed a new accepted of portability, affluence and abstruse versatility for today's Do-It-Yourself (DIY) enthusiasts. The new SINGER® Featherweight™ C240 bed-making apparatus takes afflatus from its namesake -- the aboriginal SINGER® Featherweight™ 221 bed-making apparatus -- by acceptable its groundbreaking acceptability for portability and affluence with a ambit of aberrant new features, including the Integrated Akin Feed (IEF) System, 70 congenital and admirable stitch options, a top drop-in ball and one-step buttonholes, all aural a abreast architecture ancient to biking anywhere.
Then -- and now, SINGER® is the aboriginal name in bed-making for anybody who wants to do so, no amount breadth when, or how. The aboriginal SINGER® Featherweight™ 221 bed-making machine, alien to the accessible during the Great Depression at the 1934 Chicago World's Fair, was the aboriginal to accord sewists an affordable and carriageable home bed-making solution. The new Featherweight™ C240 bed-making apparatus combines abstruse addition and accessibility to accord today's DIYers the accommodation to beat their bed-making ambitions -- not alone in their own homes but in their artistic communities.
"Today's sewists and quilters are allotment of a DIY bearing with abreast definitions for affluence and portability that the new SINGER® Featherweight™ C240 bed-making apparatus embodies," said Bob Carlson, Chief Marketing Officer of SVP Worldwide, architect of the SINGER® brand. "It speaks to the attributes of the original, and anticipates the needs of today's sewists and quilters who appeal convenient technology and a array of stitch options they can apply anytime, anywhere, and for every project."
Specifically, the new apparatus can board added than 70 altered stitches from basal to adornment and applique, and is the aboriginal bunched SINGER® apparatus to affection the Integrated Akin Feed System -- a technology that allows sewists and quilters to accomplish altogether akin seams akin with blooming and aerial fabrics.
Key appearance of the new SINGER® Featherweight™ C240 bed-making apparatus include:
"The new SINGER® Featherweight™ C240 bed-making apparatus is absolute for amateur and average sewists alike," said Carlson. "Whether you acquisition artistic afflatus in best abstract or in abreast appearance trends, architecture possibilities are amaranthine with this aberrant machine."
The SINGER® Featherweight™ C240 bed-making apparatus is accessible for a Manufacturer's Suggested Retail Price (MSRP) of $799.99 at www.singerstore.com and baddest retailers in North America. For added information, amuse appointment www.singerco.com.
About SINGER®:
Since 1851, SINGER® has been one of the arch brands of customer and artisan bed-making machines, and one of the world's best trusted and apparent trademarks. The cast has a continued history of bed-making innovation, accepting produced, amid added breakthroughs, the world's aboriginal carriageable machine, the aboriginal zig-zag apparatus and the aboriginal computer-controlled machine. By authoritative simple, accessible to use machines, SINGER® has provided the aperture to bed-making for bodies about the world. From home décor and accouterment architecture to adornment and quilting, SINGER® is committed to allowance bodies accurate themselves through sewing. Appointment www.singerco.com for added information.
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