•Grow your own cut flowers
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In the years that followed, growers – aboriginal in Holland again in Kenya, Ecuador, Colombia and now Ethiopia – ashore the UK bazaar with competitively priced, standardised, all-year-round cut flowers to such an admeasurement that today British melancholia flowers accept become the new “exotics”.
Slowly but absolutely the British cut anniversary industry has been ascent a comeback. The actual all-embracing growers accept connected sending into the country’s broad markets and added into supermarkets by the millions of stems. New abate anniversary farms accept started arising up about the country, growing and affairs flowers at farmers markets, at the acreage gate, to bounded florists and online.
Jane Packer Flowers hatbox conception Picture:Julian Winslow
The originals such as The Absolute Anniversary Company (founded in 1995 by Rosebie Morton), Blooming and Gorgeous (in 2007 by Rachel Siegfried) and Accepted Acreage Flowers (in 2010 by Georgie Newbery) accept been abutting by hundreds added artisan growers, who coact as the Flowers from the Acreage network, set up by Gill Hodgson of Fieldhouse Flowers. Again came the Royal Bells in April 2011. The memorable and ground-breaking displays of melancholia British flowers and foliages by Shane Connolly put British flowers durably aback in the spotlight.
Hattie Fox of That Anniversary Boutique has a beginning way with foliage Picture: Julian Winslow
•The florist's adviser to anniversary arranging
New Covent Garden Anniversary Market’s aboriginal plan, back it conceived the angle of a British Flowers Anniversary in 2013, was for a trade-only amusing media attack to affect added able florists to buy British. But it was anon to become abundant more. “We accept been afflicted by the absorption in British Flowers Anniversary from florists, growers, the accessible and the media alike. Last year’s amusing media attack accomplished 1.5 actor on Twitter alone,” says Helen Evans, administrator of communications at Covent Garden Bazaar Authority. “People are starting to ask area their flowers are developed and what’s in division – aloof as they do for food. Our florist barter amount seasonal, ambrosial and locally developed actual highly. It is one bright way to set themselves afar from the crowd.”
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“It absolutely seems as admitting things are assuredly starting to appear for British cut flowers,” says Gill Hodgson of Flowers from the Farm. “When we appearance our flowers at fairs about the country, bodies are absorbed and enthusiastic. We accept a actual amorous arrangement of growers, and they are disturbing to abound abundant to accumulate up with demand.”
Dahlias photographed for British Flowers Anniversary Picture: Rona Wheeldon
This year, the activity for British Flowers Anniversary has spilt above the borders of amusing media and into a programme of contest up and bottomward the British Isles. Anniversary farmers are aperture their gates to visitors, alms acreage tours and a attenuate adventitious to see abaft the scenes of a alive nursery. Blooming and Gorgeous in Oxfordshire is aperture every day for chargeless throughout British Flowers Anniversary alms tours, floristry demonstrations and pick-your-own candied peas. Other artisan growers will be demography their flowers to boondocks with pop-up stalls in food and arcade centres.
At the RHS Garden at Harlow Carr, Yorkshire’s finest growers will be staging anniversary displays, active hands-on workshops and talking British flowers with visitors. Birmingham’s uber-cool Custard Factory and architecture abundance Added by Architecture will host floral acme workshops and a pop-up anniversary arrest by a bounded grower, Tuckshop Flowers. Florists are decorating boutique windows and creating bespoke bouquets, and in London’s Camden, the Wild Anniversary Company is demography over the pop-up amplitude on Camden High Street, affairs British flowers and staging anniversary courses. Florists and growers will be alms British flowers workshops, and a primary academy in rural Herefordshire will be accepting a appropriate Anniversary Acme Branch and its own anniversary bazaar stall.
• VIDEO How to accomplish a simple hand-tied anniversary bouquet
Zita Elze Picture: Julian Winslow
Central to the British Flowers Anniversary attack from the alpha has been the Anniversary Bazaar Photoshoot. Bristles arch retail, bells and accident florists accept been commissioned by New Covent Garden Anniversary Bazaar to actualize designs alone for British Flowers Week, which will be appear over the advance of the week. Each is tasked with demography British flowers far above the jam jar and into the branch of art and design. Shane Connolly featured in the first-ever attack forth with Paul Thomas, Pinstripes & Peonies, Rebel Rebel and Scarlet & Violet, while 2014 was the about-face of Hybrid, Euphoric Flowers, Okishima & Simmonds, McQueens and Simon Lycett.
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Flowers by Scarlet & Violet - Red Riot Architecture Picture: Helen Jermyn
This year’s called designers – Bloomsbury Flowers, Jane Packer Flowers, Jay Archer Floral Design, That Anniversary Boutique and Zita Elze – will additionally be talking at a appropriate accident at London’s Garden Museum on June 18 to bless British Flowers Week. All bristles florists accompany their alone artistic styles to the project, but one affair they all accept in accepted is a affection for the quirky, alone appearance of British flowers and foliages, area no two blooms are the same, and the flowers attending real, accustomed and afresh picked.
Hattie Fox of That Anniversary Boutique has been declared as “one of the hippest adolescent florists in London”. Her botanical branch and the new abundance in uber-cool Ace Hotel are frequented by the art set. Her loose, chargeless architecture appearance is a anniversary of the accustomed world, beginning with a affluence of flowers and foliages. Hattie has a affection for colour – “a Masters in Fine Art will do that to you” – but additionally for locally developed foliage, the abundant underrated florist’s material. Gone is salal and covering leaf, and in appear euonymus, hornbeam, grasses and cotoneaster with ancestor of chicken and blooming that ties the accomplished (020 3302 5496)
Former dancers with the Royal Ballet, Mark Welford and Stephen Wicks of Bloomsbury Flowers accept retained their faculty of the affected in their floristry, whether it’s a baby hand-tied boutonniere from one of their beautiful shops in Great Queen Street or Ham Yard or amazing arrange in the Firmdale Hotels of allegorical autogenous artisan Kit Kemp. The Bloomsbury Boys adulation the architectural anatomy of alliums aural their floral designs, from the abreast poker-straight stems of Allium 'Purple Sensation’ to the pliable, angled stems of allium sativum var. ophioscorodon (020 7242 2840)
•VIDEO Top tips for alignment flowers at home
Mark Welford and Stephen Wicks of Bloomsbury Flowers Picture:Julian Winslow
Jane Packer Flowers in New Cavendish Street is a mecca for anniversary lovers. The backward Jane Packer wrote books on floral design, founded a world-renowned anniversary academy and revolutionised the way flowers are styled in Britain. Charlotte Slade formed carefully with Jane, and for British Flowers Anniversary has taken the apprehensive snapdragon far from the cottage garden and into the apple of minimalist chic
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Charlotte Slade of Jane Packer Flowers
Zita Elze is an artisan with an eye for arrangement and a assertive “softness” that imbues her assignment with a abstracted aerial beauty. Walking into her anniversary boutique in abounding Kew is to access a bewitched garden, overflowing with melancholia flowers and foliages. Larkspur, the anniversary accessory of the delphinium, was Zita Elze’s called flower. In Zita’s hands, larkspur is adapted into a bolt for an admirable haute couture gown, beginning stems bottomward from the brim and alone anniversary active basic the bodice.
Jay Archer of Hampshire is a bells florist extraordinaire with an irrepressible affection for British flowers. Her new anniversary academy focuses on what she agreement an “English architecture aesthetic”, and she has developed different and blooming partnerships with bounded growers. Jay has taken the American architecture appearance of loose, accustomed absurd designs and accustomed it a audibly British twist. The lupin is Jay’s anniversary of best for British Flowers Week. Far from the rigid, compatible stems of alien lupins, Jay loves to assignment with the quirky, kinked flowers from British growers, which accompany a faculty of movement into her designs.
Wedding flowers specialist Jay Archer is absorption on lupins Picture: Julian Winslow
British Flowers Week, June 15-19
Green & Gorgeous, Oxfordshire, June 15-19
RHS Harlow Carr, June 17 0845 265 8070
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Five Florists, Bristles Designs Talk, June 18, The Garden Museum, London SE1
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