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Scarecrow and Radio City accept launched ‘Radio City ke patakhe: Iss Diwali, khushiyan hogi, dhua nahi’ – a Diwali action in which the approach is beginning absurd on the radio.

The action has been launched with an ad film, ‘Patakhon ka Aurangzeb’, that will admonish bodies of the cornball Malgudi Days. Radio City urges the admirers to adore a smoke-free acquaintance with a back-bite of music on Radio City. The money you save can ablaze up somebody’s Diwali.

As a allotment of the civic on-air activity, Radio City encourages the abstraction of adulatory Diwali after the use of absurd to advice accomplish this a smoke-free and environmental-friendly festival.

Shot at the ancestry lane, Desai Ni Pol in Ahmedabad, area the allegorical Gujarati artist Akha Bhagat already lived, the blur weaves the adventure of a khadoos uncle one finds in every colony. An uncle who won’t acquiesce kids to comedy cricket, who will snatch their candid ball, and alike abuse them for beginning crackers. There’s consistently an Aurangzeb blazon uncle in every colony. And this blur is a adventure revolving about the khadoos uncle and a accumulation of arch kids who accept been asked to not bake crackers, but still do it in their own little arch way.

Manish Bhatt

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Commenting on the film, Manish Bhatt, Founder Director, Scarecrow, said, “This is not aloof a film, it’s a awakening of belief like Malgudi Canicule we accept developed up watching. Abbreviate adventure narratives are ambrosial for kids and aboriginal viewers. But lately, that trend has changed. We rarely see villains like Mogambo and Gabbar these days. Through Aurangzeb, we got an befalling to actualize a baby khadoos appearance that’s a accolade to the ones we accept apparent in our old days.”

To accentuate the blur further, added layers accept been added to the khadoos uncle’s character. For example, in the film, he is apparent as a adept of classical music. A classical song has been created to highlight the altered moods and conflict. The song is articulate by Aniket Khanderkar (a acclaimed classical accompanist and coach from Ahmedabad) and has been rendered in Raag Darbari, a midnight raga that appearance arbitrary use of lyrics ‘Soor ki sej pe sove asurva’ (indicating a demon sleeping to the beats of music).

Commenting on the barrage of the initiatives, Kartik Kalla, EVP and Civic Head, Programming, Marketing and AudaCity, Radio City 91.1 FM, said, “Radio has the appulse and the abeyant to ability out to the masses and we at Radio City appetite to advantage this to advance the accurate aspect of Diwali. Through Radio City ke patake, we appetite to brainwash bodies to attending above absurd this blithe division and brainwash the ability of a safe and pollution-free Diwali.”

Produced by Green Chutney, the abbreviate blur is directed by Manan Bhatt and was conceived and accomplished in beneath than a week.

The Campaign:

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