YBOR CITY
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Most of us apperceive this brick-built, cigar-laden anchorage of greater Tampa as an atmospheric bar-and-restaurant Latin division accessible to host Guavaween and added contemporary distractions.
But Ybor City is additionally communicable added fizz as a mecca for a decidedly assorted ambit of businesses. In contempo years, companies from city Tampa, the West Shore and Channel districts, South Tampa and added locations accept scanned the busline border for new digs. Abounding chose to backpack in Ybor.
Many of those Ybor transplants are "creative" companies like announcement and business abutting ChappellRoberts (an Ybor avant-garde added than seven years ago) or video assembly specialists like Tampa Digital and Tricycle Studios or architecture and engineering players like Wilson Miller/Stantec.
When ChappellRoberts' Ybor charter was up aftermost year, the abutting looked for new amplitude in alone one location: Ybor. "The energy, artistic vibe and assortment affect our team," says CEO and buyer Colleen Chappell. "Our aggregation believes Ybor gives us our artistic edge."
Glowing testimonials may complete as if they're ginned up by the bounded alcove of commerce. No doubt, bounded bread-and-butter development admiral insolate in the activity of contempo business arrivals. Yet it is a bullish affair I heard from abounding Ybor firms I visited and interviewed.
Ybor's not everybody's cup of business tea. It's still got a abrasive feel, abnormally off the capital streets. Tattoos, another lifestyles and late-hour antics may bang added straitlaced enterprises. Businesses volunteer, usually afore I inquire, that "crime" is not an issue, but abounding advisers do get primers on assurance and blockage acquainted in Ybor.
The businesses that do appear are fatigued because Ybor is advised air-conditioned and edgy, aloof the blazon of angel artistic types of firms appetite to cultivate. They come, frankly, because it gets arid alive out of a city high-rise or the boxlike West Shore appointment architecture that's adamantine to acquaint from the added six on the block.
They appear because their workforce cast to airing out of their appointment for cafeteria or afterwards assignment and accept dozens of abundant Ybor places to eat or absorb aural a few blocks. They appear because, if you attending at a map, Ybor is sandwiched by such above anchorage as Interstate 4, 275 and the Lee Roy Selmon Crosstown Expressway, which makes accepting in and out of Ybor decidedly convenient.
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(Just ask Ikea, the hot Swedish assemble-yourself home accoutrement behemothic that opened on the southeast bend of Ybor in 2009.)
And increasingly, they appear because actuality based in Ybor City is now a affairs point aback recruiting accomplished people.
That's aloof the apparent of change. Did you apperceive Ybor in added contempo years is now home to Savtira, a adult computer aggregation specializing in alleged "cloud" computing? Or home to Innovaro, a consulting abutting that helps businesses become added innovative? Or home to the Lions Eye Institute, a nonprofit analysis accumulation that prepares and ships corneas for eye anaplasty confined 61 of Florida's 67 counties?
There's alike allocution about establishing an Ybor business incubator (or at atomic a business "accelerator," which is array of an Incubator Lite) to bigger abutment adolescent firms.
The latest accumulated accession may prove a acceptable analysis of Ybor's acclimation act. While abounding embrace admission businesses, breadth leaders appetite to ensure that Ybor not cede too abundant of its roots and ability in the process.
C.H. Robinson, a Fortune 500 aggregation specializing in busline logistics, is aperture an appointment in amplitude abreast the Centro Ybor ball circuitous aforetime active by the retail abundance Urban Outfitters.
That about-face of street-level amplitude abroad from the customer is anxiously watched by association like Vince Pardo, an Ybor built-in and administrator of the accessible Ybor City Development Corp. He's all for new businesses. But, he says, let's absolute their attendance on the capital tourism streets or accumulate them on the additional floors.
"People do not appetite to appointment an appointment park," he says.
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For now, that's not a big worry. New businesses, in fact, advice ample restaurants at cafeteria and confined afterwards assignment in slower seasons. That keeps Ybor convalescent and growing.
• • •
One contempo morning I accommodated Ybor City Alcove of Business arch Tom Keating for a walking bout of Ybor's contempo business arrivals. Afore the bout begins, we abrupt ourselves in one of Ybor's admirable start-of-the day traditions: broiled Cuban aliment and coffee at La Tropicana Cafe on Seventh Avenue, Ybor's capital street.
It's adamantine not to wallow in Ybor history appropriate alongside its assembly of new businesses. Where abroad in too-new Florida can you bolt acclaimed USF St. Petersburg history assistant Gary Mormino arch tours of students, regaling them with tales of Ybor's affluent past?
An agog Keating takes me on a cyclone visit. We arch arctic against I-4 accomplished beautiful condos on 10th and 11th avenues, accomplished the column appointment and by the refurbished cigar branch that's now home to the Wilson Miller/Stantec architecture and engineering firm.
Wilson Miller relocated to Ybor afterwards rehabilitating an 1895 cigar branch that had beforehand served as the Ybor City Brewing Co. Senior arch Dave Kemper says the aggregation talked candidly five-plus years ago whether Ybor was the appropriate fit for a austere business.
"We begin Ybor a win-win," he says. The location, now with 80 employees, is abutting to ball and the redesigned cigar branch beats "the archetypal burghal glass-office building." Ybor's "character and location," Kemper says, comedy big roles in recruiting acceptable talent.
At adjacent Savtira, a able computer sits in its own glass-paneled allowance axial the company's lobby. The company, which opened in January, offers contemporary billow accretion services, which acquiesce retailers and added businesses to accumulate their online agreeable and IT operations on Savtira computers. Next aperture is consulting abutting Innovaro, aforetime Utek Corp., which chose Ybor over its above Plant City armpit for a added axial location.
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Passing the Gonzmart family's Ybor icon, the Columbia Restaurant, we beat by the Lions Eye Institute, whose refurbished cigar branch contains a antiseptic lab for advancing eye corneas for transplants and to be transported throughout Florida. CEO and Tampa built-in Jason Woody says Ybor is bigger amid than the nonprofit's above amplitude in Tampa's West Shore district.
Further bottomward 21st Artery lies the advancing architecture of what will be the U.S. address of the Fuente Cigar Co. in — what else? — the old Fuente cigar factory. All Arturo Fuente cast cigars fabricated in the Dominican Republic and awash in this country will be managed from this building. Heading added south a few added blocks to the bend of Ybor, there's the huge Ikea home accoutrement retail store.
Swing aback to Seventh Avenue and 19th Artery to the additional attic of a 1905 architecture to acquisition Tricycle Studios, which has carved a business alcove out of authoritative medical anaplasty documentaries. It relocated to the affection of Ybor afterwards 12 years in a Hyde Esplanade bungalow, says Tona Bell. She's admiral but prefers the appellation of "Alpha Kitty" — apparently a acceptable arresting the abutting will fit accurately in Ybor's culture.
Further east on Seventh, accomplished Centro Ybor, the BioScrip Pharmacy confused from South Tampa and opened aftermost fall. It joins with Busline Wellness and, soon, a USF pediatric dispensary in what was a above Badcock Furniture store.
On the acute western bend of Ybor is one of the area's better clandestine employers: Kforce, a civic staffing abutting with 800 advisers on its campus setting. Michael Blackman, Kforce arch development officer, says its alteration a decade ago has served the aggregation well, abnormally for a abutting whose cubicles are abounding of apprenticed 20-somethings who like Ybor's ball and alike apartment proximity.
Somehow, it's starting to bang for companies in arbitrary Ybor. Now it's all about befitting the drive and advancement the analytical antithesis that keeps Ybor an another allure to avant-garde Florida, alike for business.
Robert Trigaux can be accomplished at trigaux@sptimes.com.
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