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Getting a song on the pop archive takes big money.
["1241.6"]Kendrick Lamar - How much a dollar cost (HUE Remix with lyrics ... | how much a dollar cost lyricsDef Jam started advantageous for Rihanna's contempo single, "Man Down," added than a year ago. In March of 2010, the characterization captivated a autograph affected in L.A. to actualize the songs for Rihanna's album, Loud.
At a autograph camp, a almanac characterization hires the best music writers in the country and drops them into the nicest recording studios in boondocks for about two weeks. It's a acting adaptation of the old music-industry hit factories, area writers and producers cranked out pop songs.
"It's like an all-star game," says Ray Daniels, who was at the autograph affected for Rihanna.
Daniels manages a songwriting aggregation of two brothers, Timothy and Theron Thomas, who assignment beneath the name Rock City. "You got all the best people, you're gonna accomplish the best records," he says.
Notes These are asperous estimates based on interviews with industry insiders. The abstracts accept not been accepted by Rihanna’s label, Def Jam.
Here's who shows up at a autograph camp: songwriters with no music, and producers accretion music advance with no words.
The Thomas brothers knew ambassador Shama "Sham" Joseph, but they had never heard his Caribbean-flavored clue that became "Man Down."
According to Daniels, the brothers listened to the clue and said, "Let's accord Rihanna a one-drop! Like, a acknowledgment to 'I attempt the sheriff!"
They wrote the lyrics to "Man Down" in about 12 minutes, Daniels says.
To get that twelve annual of afflatus from a top songwriting aggregation is big-ticket — alike afore you booty into annual the fee for the songwriters.
At a archetypal autograph camp, the characterization ability hire out 10 studios, at a absolute amount of about $25,000 a day, Daniels says.
["465.6"]Kendrick Lamar - How Much a Dollar Cost (Lyrics) - YouTube | how much a dollar cost lyricsThe autograph affected for Rihanna's anthology "had to amount at atomic 200 grand," Daniels says. "It was at atomic forty guys out there. I was abashed at how abundant money they were spending! But, assumption what? They got the accomplished anthology out of that one camp."
A autograph affected is like a absoluteness show, area top chefs who accept never met are affected to baker together. At the end, Rihanna shows up like the celebrity adjudicator and picks her favorites.
Her new anthology has 11 songs on it. So amount that the autograph affected amount about $18,000 per song.
The songwriter and the ambassador anniversary got a fee for their services. Rock City got $15,000 for Man Down, and the ambassador got about $20,000, according to Daniels.
That's about $53,000.00 spent on the song so far— afore Rihanna alike accomplish into the flat with her articulate producer.
The articulate producer's job is to accomplish abiding Rihanna sings the song right.
Makeba Riddick didn't aftermath Rihanna's vocals on "Man Down," but she's one of the industry's top producers, and has formed with the accompanist on abounding songs, including the two cardinal one hits in 2010: "Rude Boy" and "Love the Way You Lie."
When Riddick works with a singer, she'll say, "I charge you to belt this out, I charge you to scream this, as if you're on one end of the block and you're aggravating to allocution to somebody three blocks away."
Or maybe: "Sing with your aperture a little added closed, a little added pursed together, so we can get that low, dejected sound."
Not alone that, the articulate ambassador has to accord with the artist's rider. The addition is whatever the artisan needs to get them in the affection to get into the berth and sing.
"They'll accept strobe lights, aroma burning, doves aerial about the studio," she says. (Yes, Riddick has had doves ambit her arch while she's working.)
["388"]Kendrick Lamar – How Much a Dollar Cost Lyrics | Genius Lyrics | how much a dollar cost lyricsRihanna is "very focused" Riddick says. So no doves.
Riddick's fee starts at $10,000 to $15,000 per song, she says.
The aftermost footfall is bond and arrive the song, which costs addition $10,000 to $15,000, according to Daniels.
So, our asperous account to actualize one pop song comes to:
The amount of the autograph camp, additional fees for the songwriter, producer, articulate ambassador and the mix comes to $78,000.
But it's not a hit until everybody hears it. How abundant does that cost?
About $1 million, according to Daniels, Riddick and added industry insiders.
"The acumen it costs so much," Daniels says, "is because I charge aggregate to bang at once. You appetite them to about-face on the radio and apprehend Rihanna, about-face on BET and see Rihanna, airing bottomward the artery and see a affiche of Rihanna, attending on Billboard, the iTunes chart, I appetite you to see Rihanna first. All of that costs."
That's what a hit song is: It's everywhere you look. To get it there, the characterization pays.
Every song is different. Some songs accept a drive all their own, some songs aloof breach out out of the blue. But the almanac industry depends on hits for sales. Having hits is the business plan. The majority of songs that are hits — that blueprint high, that advertise big, that bang out of cars in the summertime— amount a actor bucks to get them heard and played and bought.
Daniels break bottomward the costs almost into thirds: a third for marketing, a third to fly the artisan everywhere, and a third for radio.
["465.6"]How Much a Dollar Cost - Kendrick Lamar (Lyrics) - YouTube | how much a dollar cost lyrics"Marketing and radio are absolutely different," he says. "Marketing is artery teams, commercials and ads."
Radio is?
"Radio you're talking about . . ." he pauses. "Treating the radio guys nice."
'Treating the radio guys nice' is a actual down-covered cost. It can beggarly demography the affairs admiral of above bazaar stations to nice dinners. It can beggarly aerial your artisan in to do a chargeless appearance at a base in adjustment to accomplish added spots on a radio playlist.
Former affairs administrator Paul Porter, who co-founded the media babysitter accumulation Industry Ears, says it's not that almanac labels pay absolute for a song. They pay to authorize relationships so that back they are blame a record, they will appear first.
Porter says anon afterwards he started alive as a programmer for BET about 10 years ago, he accustomed $40,000.00 in hundred-dollar bills in a Fed-Ex envelope.
Current affairs admiral told me this isn't accident anymore. They say their playlists are fabricated through bazaar analysis on what their admirers appetite to hear.
In any case, to acknowledgment to our almost tally: Afterwards $78,000 to accomplish the song, and addition $1 actor to cycle it out, Rihanna's "Man Down" gets added to radio playlists beyond the country, gets a banderole ad on iTunes ... and may still not be a hit.
As it happens, "Man Down" has not awash that well, and radio comedy has been minimal.
But Def Jam makes up the arrears by absolution added singles. And alone then— if the characterization recoups what it spent on the anthology — will Rihanna herself get paid.
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