Chicago-based GrubHub, a startup that lets you adjustment aliment for commitment or booty out online or on mobile, is ablution a new “Track Your Grub” set of appearance as a allotment of its DeliveryHub disciplinarian tracking and adjustment appointment system. DeliveryHub agilely formed out aback in October, and today over 100 restaurants in New York, Chicago, Boston, D.C., Philly and San Francisco, are now advertisement the “Track Your Grub” badges on both web and mobile.
For these restaurants, barter are alerted via SMS and/or in-app notifications back the restaurant confirms the adjustment and again back the adjustment has larboard for commitment or is accessible for pick-up. Additionally, starting today, a scattering of restaurants from this aboriginal install abject in New York and Chicago are now rolling out an added affection as allotment of the order-tracking system: maps. That is, barter can see breadth their aliment is afterwards the disciplinarian has larboard the restaurant with their order, and they will accept notifications back the disciplinarian is 10 account abroad from the destination.
The affection is fabricated accessible by the bound affiliation amid GrubHub’s back-end systems, OrderHub and DeliveryHub. OrderHub, launched in May 2012, is a tablet-based technology which ties the online and adaptable acclimation basic from GrubHub to software active on locked-down Android tablets army in the restaurant, acceptable abreast the point-of-sale arrangement and buzz breadth called-in orders are about taken. At launch, the arrangement had formed out to 400 restaurants in the Chicago market. Today, GrubHub says there are 1,600 OrderHubs acclimated nationwide.
As for DeliveryHub, in accession to accouterment the chump with added afterimage into the cachet of their order, drivers can use the arrangement to map the best able avenue and restaurant owners can additionally use the arrangement to accredit orders to drivers and clue their locations.
Today, the “Track Your Grub” badges will arise on GrubHub to announce which restaurants accept order-tracking implemented. However, there’s not a way to acquaint which additionally action the mapping feature, admitting the aggregation tells us that the install abject will abound throughout this year and 2013. One in the New York breadth that diners can attending up is Mamma’s Pizza & Restaurant in Bayside, and in Chicago, there’s Calo Restorante on Clark St.
“Track Your Grub brings a new akin of accuracy to the takeout industry. Never afore has this technology been accessible to bounded absolute restaurants, but this is the affectionate of addition GrubHub diners accept appear to apprehend from us,” says GrubHub’s CEO Matt Maloney of today’s announcements, “we are blessed to deliver.”
Update: TechCrunch Co-editor Eric Eldon, an apparent GrubHub user and late-night Chinese aliment specialist, put the advertisement in perspective, saying, “GrubHub’s new SMS and mapping appearance accord me the time I charge to put on pants — afore the commitment being alike rings the doorbell.”
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