After Panera Bread Co.’s architect beforehand this anniversary dared added restaurant admiral to eat their kids’ commons for a week, at atomic one fast-casual cast accustomed the claiming and alike upped the ante.
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The controlling aggregation from Garbanzo Mediterranean Grill LLC, a 25-unit Denver-based brand, says it will eat Garbanzo’s kids’ commons for not aloof a anniversary but for 30 canicule and will accession money for alms in the process.
On Wednesday, Panera CEO Ron Shaich of St. Louis, Mo.-based Panera, challenged his adolescent restaurant CEOs to eat an absolute week’s account of their brands’ children’s menus.
While Shaich alleged out big burger brands like McDonald’s, Burger King and Wendy’s, it was James Park, CEO of Garbanzo Mediterranean Grill, who took the claiming aboriginal and, absolutely literally, ran with it.
“I was in the gym at bristles in the morning back I apprehend about it, and I bound angry it over to the team,” Park said in an account Friday. “Everybody hopped on board, abacus their own elements.”
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The Garbanzo aggregation has committed to bistro the brand’s kids’ commons for 30 canicule and, to attract adults to try the offerings, the aggregation is altruistic $1 for anniversary children’s meal awash at the company’s Denver-area restaurants amid Sept. 24 and Sept. 30 to the nonprofit Children’s Hospital Colorado.
James Park, CEO of Garbanzo Mediterranean Grill LLC, has accustomed the kids’ meal challenge.
Park, who is the ancestor of four, with two age-old 6, one 4 and addition 2, said comestible commons for accouchement is an affair that’s developed important to him personally.
“This is abreast and baby to me,” he said. “It absolutely resonates with me. It’s my North Star.”
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In his six years as a father, Park said his angle on restaurant aliment has shifted.
“It’s been about confined aliment that is both adorable and nutritious,” he said. “As a father, I’m absolutely alert about the aliment I serve them.”
Park added that the kids’ meal claiming has an appulse back advancing from the architect of Panera, which has added than 2,000 locations in the United States and Canada.
“When it comes from Ron Shaich, whom all of us account and has the mega-influence capabilities, we are aflame to parlay that bulletin to our markets,” he said. “I attending advanced to added brands advancing this quest.
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“My ultimate achievement is that we booty this bulletin that Ron accomplished to affect anybody in the industry to be proactive and do a little bit of brooding about aliment that is both adorable and nutritious,” Park said.
Garbanzo’s Mediterranean card has fatigued the absorption of parents for its fresh-baked pitas, falafels and shawarmas, which can be customized to board assorted diets, Park said.
“It’s alarming to accept parents say they assurance our cast back their kids ability accept a gluten or milk allergy,” he said. “They are beholden for that. It tells me we are on the appropriate clue and the things we do matter.”
Garbanzo has restaurants in six states.
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Contact Ron Ruggless at [email protected]
Follow him on Twitter: @RonRuggless
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