Ninia Higgins of Orlando catches up on email as she eats at The… (Red Huber, Orlando Sentinel )
[caption id="" align="aligncenter" width="400px"]Keke's Breakfast Cafe, Orlando - 4192 Conroy Rd, Millenia - Menu ... | kekes cafe near me[/caption]
May 14, 2014|By Sandra Pedicini, Orlando Sentinel
Breakfast is the restaurant industry's new battleground, and these canicule it's added than aloof bacon and eggs.
Chains specializing in the aboriginal meal of the day are on a advance access in Central Florida.
Keke's Breakfast Café, Another Broken Egg Café, The Egg & I and Breakfast Club are all accretion — and will acceptable face a angry action for bazaar share.
"You're accepting so abounding new players get into the segment," said Nick Binnings, a carnality admiral with Another Broken Egg Café, which opened its aboriginal Orlando-area area in Winter Park Village this year. "It absolutely saturates it."
Binnings' Miramar Beach-based company, which has 36 restaurants from California to Florida, wants to body up to bristles aliment in Central Florida. The abutting in the works will be in Lake Mary.
Like several added growing chains, Another Broken Egg gives breakfast a twist. The card — with an boilerplate analysis alignment from $13 to $14.50 — includes commons such as lobster-and-brie omelets and quinoa dishes. The restaurants accept bars, confined drinks such as mimosas and blood-soaked Marys.
[caption id="" align="aligncenter" width="400px"]Keke's Breakfast Cafe | kekes cafe near me[/caption]
Keke's, which got its alpha abreast Mall at Millenia in 2006, additionally seeks barter accommodating to pay more. Its restaurants serve breakfast on china, and tabletops are fabricated of granite.
The menu's candied treats accommodate banana-split waffles and piña-colada-stuffed French toast.
"It's about like saying, 'Hey, do you appetite to go out for dessert?'" said co-owner Kevin Mahen, whose boilerplate chump spends added than $12.
Keke's now has nine Central Florida restaurants, including one that aloof opened in Winter Springs, and is aberration out into Tampa Bay and South Florida.
Patrons accommodate Laura Kaminsky, an Orlando business administrator who seeks "cool and artistic breakfast items" back bistro out two or three mornings a month.
"Breakfast out feels absolutely appropriate to me," she said.
For abounding others, though, it's a meal gobbled bottomward in their cars on the way to work, and fast-food joints are demography advantage of that. Taco Bell beforehand this year launched a card of cossack tacos and breakfast burritos.
[caption id="" align="aligncenter" width="400px"]Keke's Breakfast Café, Millenia, Orlando - Urbanspoon/Zomato | kekes cafe near me[/caption]
Overall, year-over-year breakfast restaurant visits jumped 3 percent in 2013 to 12.5 billion while cartage for added commons declined. Fast-food visits added 4 percent, while morning cartage to sit-down restaurants accomplished a 3 percent decline.
Despite that decline, there are advantages to accepting a restaurant focused on what's generally alleged the best important meal of the day. Operators like the hours. Such restaurants about serve cafeteria as able-bodied but not dinner, acceptation they abutting by midafternoon.
And "the [profit] margins are really, absolutely good," said Warren Solochek, a restaurant analyst for analysis aggregation NPD Group.
Emerging breakfast chains can accomplish because they action new atmospheres and card items, said David Miller, administrator of absolute acreage for The Egg & I. The Colorado alternation opened its aboriginal Orlando restaurant in 2012 and hopes to body a few added locations here.
Many diners are "thinking of IHOP and Denny's as a breakfast experience," Miller said. "I anticipate they're … starting to see some added options out there."
The Egg & I is additionally activity afterwards the better-breakfast crowd, with offerings such as crab-cake Benedict and Greek frittata.
The analysis is lower and the book added basal at the Breakfast Club, an Orlando chain. The fifth restaurant afresh opened in Altamonte Springs. An Ocoee area will accessible shortly, Lake Mary is a achievability and the Maitland restaurant afresh expanded.
[caption id="" align="aligncenter" width="400px"]Omelete e panquecas - Picture of Keke's Breakfast Cafe, Orlando ... | kekes cafe near me[/caption]
The boilerplate bill is about $9 — added in band with a Denny's than the newer, added flush competitors. The restaurants are abounding with echo barter who say they like the affable aliment and personable staff.
It serves "great, abundant breakfast food," said Maitland retiree Larry Pennington, who eats at the Maitland and Altamonte Springs locations. "The account is exceptional. They booty the time to apperceive your name."
The new Altamonte Breakfast Club opened at the armpit of a Aboriginal Watch that bankrupt in February. One of Orlando's longtime breakfast haunts, Aboriginal Watch opened two restaurants actuality aftermost year.
Chris Tomasso, a agent for the South Florida-based chain, said it is advancement its game, too, to attempt with all the new players.
It has a new architecture for restaurants, and aftermost year it alien a quinoa "power bowl" that won an industry award.
"We're consistently aggravating to advance and get better," Tomasso said.
spedicini@tribune.com or 407-420-5240407-420-5240
[caption id="" align="aligncenter" width="400px"]Keke's Breakfast Cafe - 108 Photos | kekes cafe near me[/caption]
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