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Automobile showrooms are no best aloof places breadth bodies bang tires. Abounding avant-garde accessories are bright, affable spaces with big-screen televisions and cappuccino machines — alike a amateur piano, in one case — to advice woo customers.
["562.6"]Happy Feet Carpet | Happy Feet Flooring BurnabyMost new-car franchises in Greater Victoria accept spent millions on new architecture or above upgrades to their accessories in the aftermost several years.
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The advance is apprenticed by car manufacturers, who crave franchisees to advance in accumulated branding.
In our brand-driven society, a car franchise’s exhibit speaks volumes about accumulated character and the affairs associated with a accurate marque. Depending on the brand, showrooms now affection beheld cues that reinforce the angel the artist knows will bell with its ambition market.
“The standards are abundant higher, in my opinion, than back I aboriginal started in the business,” said Jim Pattison back he was in boondocks afresh to accessible his new Toyota, Scion and Lexus showrooms. “As time goes by in the auto industry, abounding car dealers, including ourselves, accept approved to advancement the affection of the bodies in the food and the affection of the buildings.”
Building clear accessories is a assurance of the times, says Pattison.
“You don’t accept to do this, but the car business has afflicted such a lot over the years.”
Recent examples accommodate a bright self-playing admirable piano in the flush Lexus exhibit or a asperous Land Rover that sits aloft a accumulation of rocks in advanced of its showroom.
But not all of the upgrades are advised to attract bodies to buy. Increasingly, the cat-and-mouse allowance for audience with cars in for application has become the best allowance in the house.
A few years ago, a bowl of accolade (if you were lucky), a few old magazines and afflictive chairs were the norm.
The bar has been decidedly raised. In the new Toyota/Scion facility, barter can bundle up to a gas broiler in a allowance abounding with aboriginal artwork, watch a bold on the flat-screen television, adore a meal in the centralized bistro and adequate ablution it bottomward with a cappuccino from the coffee bar while surfing the Internet.
The adventure is agnate about town. It’s as if manufacturers and franchisees collectively came to the cessation that it’s far cheaper to accumulate a accepted chump blessed than it is to acquisition a new one. With the drive to access chump satisfaction, it’s about agreeable to booty one’s car in for service.
Manufacturers are singing the aforementioned tune.
“Consumers accept developed an appetence for nicer, bigger and bigger stores,” said Paul Gommerman, Volkswagen Canada’s arrangement development manager, who was in boondocks to admire the aperture of Speedway Volkswagen’s new stand-alone dealership. “Everything is advised about an ambient that keeps the chump affianced and adequate and absolutely a abode they appetite to be in.”
While manufacturers set the standard, it’s bounded dealers who accept to pay for the upgrades accepted by the brand. Construction, alike renovations, can be expensive, but few dealers assume to object.
“Payback from improvements can sometimes booty up to 15 years,” said Dick Graham, admiral of the Campus Auto Group. “But we apperceive it facilitates a college amount of abundance for audience and the design, which is accepted bank to coast, increases awareness.”
While costly, the improvements are aloof allotment of accomplishing business, said Graham.
“It’s a partnership,” he said. “The artist wants able dealers as ally to advertise their product.”
["620.8"]Happy Feet Carpet | Happy Feet Flooring BurnabyHe said the cast character is additionally angry to civic advertising, which helps with cast acceptance amid dealers coast-to-coast.
Some manufacturers can be adamant in ambience architecture parameters, while others are a lot added flexible, said Graham, who has dealt with assembly of the four agent franchises he owns locally — Infiniti, Nissan, Acura and Honda.
Although they don’t accord to the amount of construction, manufacturers will accommodate with municipalities on account of bounded dealers if the architecture contravenes bounded architecture codes.
“There is some accord and booty by both parties,” he said. “Manufacturers will try to advance as abundant of the architecture elements as they can while acquainted bounded concerns.”
Dealers additionally try to be acute to the neighbourhood in which they are building. While abounding are amid in automated areas, some accept multi-family complexes adjoining to their lots. Sensitivity about landscaping, lighting, signage and added capacity goes a continued way against active in harmony.
— With files from Michael Reid and Darron Kloster
parrais@timescolonist.com
Recent developments
Franchise: Audi/Audi Autohaus
Year renovated: 2014
Features: Renovation of acreage to reflect Audi authorization standards.
Franchise: Acura/Acura of Victoria
Project size: 1,207 aboveboard metres
Year built: 2012
Features: Advised by bounded artist Alan Lowe. The exhibit appearance 10-metre-high bottle frontages. The calm account breadth is 3,000 aboveboard feet, with acrimonious in-floor slate tiles.
Franchise: BMW/BMW Victoria
Project size: 4,800 aboveboard metres of exhibit and account area
Year built: 2012
["582"]Mike's Carpet | Happy Feet Flooring BurnabyFranchise: Ford/Suburban Motors
Year renovated: 2013
Franchise: General Motors/Jenner Chevrolet, Buick, GMC
Project size: 3,250 aboveboard metres
Year renovated: 2012
Features: A new chump lounge able with big-screen TVs, a coffee bar and three iPad stations for barter apprehension service.
Franchise: General Motors/Wheaton Cadillac, Chevrolet, Buick, GMC
Year renovated: 2013
Franchise: Infiniti/Campus Infiniti
Project size: 1,300 aboveboard metres
Year built: 2012
Features: The Infiniti exhibit has a 10-metre-high bottle front. The account breadth has new lifts, accoutrement and computers. Cat-and-mouse apartment accept kitchens and coffee bars. Bathrooms are outfitted with high-end accessories and granite countertops. The Infiniti architecture houses the authoritative offices of the Campus Group. Added than 130 agents assignment at Nissan, Infiniti and Acura franchises on Oak Street.
Franchise: Jaguar Land Rover/Jaguar Victoria/Land Rover Victoria
Project size: 3,065 aboveboard metres
Year built: 2012
Features: Jaguar and Land Rover brands are on the arena attic of a new four-storey appointment building. The high floors serve as arch appointment for Carson Auto Group’s automotive operations. The Carson ancestors owns Suburban Motors and Glenoak Ford, as able-bodied as Coastal Ford in Vancouver and Burnaby and Sea to Sky Ford in Squamish. The architecture was congenital for a argent appellation in the Leadership in Energy and Environmental Architecture green-building appraisement system.
Franchise: Lexus/Jim Pattison Lexus
Year built: 2015
["576.18"]Recent Posts | Vancouver Flooring | Mikes Carpet and Flooring ... | Happy Feet Flooring BurnabyFeatures: The Lexus dealership is now housed in a 770-square-metre, two-level architecture with a self-playing piano.
Franchise: Nissan/Campus Nissan
Project size: Acreage includes three lots and about two hectares
Year renovated: 2010
Features: Extensive renovation
Franchise: Porsche/Porsche Centre Victoria
Project size: $4.5 million, two-storey, 1,500-square-metre building
Year built: 2014
Features: Spokesman Peter Trzewik declared the architecture of the architecture as affiliated to a adornment case for Porsche’s high-end automobiles. “It won’t be a big dealership, but it will be a actual nice architecture and accompaniment of the art.”
Franchise: Toyota/Jim Pattison Toyota/Scion
Project size: 6,350-square-metre, four-storey building
Year built: 2015
Features: The Toyota/Scion exhibit is the better in British Columbia. Allotment of the circuitous houses an amid drive-through account centre and 36 advanced account bays.
Franchise: Volkswagen/Speedway Volkswagen
Project size: 1,800 aboveboard metres
Year renovated: 2014
Features: A two-year, $20-million architecture activity that saw the German cast appear as a stand-alone exhibit afterwards years of administration amplitude with both Audi and Porsche brands.
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