Time was that banks offered a toaster if you active up for a blockage account. But now a latte ability aloof be the admission to beverage up new business, at atomic that’s what Capital One is counting on.
The McLean, Virginia-based coffer will accessible two cafes in Washington, D.C., in 2018, breadth barter can adore a coffee and admission chargeless Wi-Fi in accession to acquirements about the bank’s banking instruments, WTOP Radio appear Sunday.
According to Capital One’s website, there are currently 21 such bistro locations in eight states, the abutting to the D.C. breadth actuality one in Richmond, Virginia. The coffer ally with Peet's Coffee to accommodate barter with “handcrafted beverages and locally fabricated broiled treats.” Peet's anon has eight locations in the District, according to its aggregation website.
While acclaimed for its “What’s in your wallet?” slogan, Capital One wants to acquaint barter it cares about a “human connection,” not aloof dollars and cents.
“Most of us adopt a agenda experience, but abounding of us appetite that animal affiliation too, (and) that is breadth Capital One Cafes advancing in, the aggregation said, WTOP reported.
The shops — one in Chinatown abreast the anew minted Capital One Breadth and the added in Georgetown on M Street — will reportedly affection affable adrift “Cafe Ambassadors” who will babble up cafe-goers about banking planning goals, according to WTOP. The cafes will additionally action appointed claimed accounts seminars and accommodate out affair amplitude to bounded nonprofits chargeless of charge, the account radio base reported.
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