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CHENNAI: Are you consistently attractive for some rustic best props? Chennai-based cast Madras Prop Abundance offers aggregate from best kitchen ware, apply ceramics to absorbing backgrounds for both aliment styling/shoots and home adornment needs.
Jofy Abraham, the apperception abaft the one-of-a-kind online store, says, “After my wedding, I started aliment blogging. And about a year afterwards that, I got into aliment styling,” narrates Jofy who pens the blog Foodie Adam Cookie Eve.
Eventually, the software architect began accepting assignments from cafes and restaurants for aliment styling. “I was still acquirements but I started accepting offers from restaurants like Kozhi Idli and Gupta Bhavan,” she shares. “I realised that there weren’t abounding in India who were into the prop and accomplishments business — alone for styling. Afterwards some contemplation, I absitively to alpha my venture!”
The nine-month old abundance offers apply baking trays, plates, mugs, best assumption tiffins, atramentous pottery, canisters, intricately carved assumption trays, ladles and cutlery. It additionally offers backgrounds for aliment photo-shoots. “The backdrop are curated from beyond the country — from Karaikudi to Delhi, and I don’t accord with aloof one seller. It takes a lot of time and research,” she says. “Instagram shots don’t charge a big background. So, we customise abate sized backgrounds if the styling/photography needs close-up shots.”The boutique has curated and customised their own set of accomplishments designs alignment from bouldered floor, copse alternation to smoke series. “We accept 50 to 60 designs so far and are attractive to do more!” says an agog Joshy.
The abundance has a huge celebrity audience including photographers like Anita Kamaraj, Richa (My Aliment Story), Shivesh (Bake with Shivesh) and Monika (Sin-a-mon tales). “My audience are from beyond the globe; so affairs affection backdrops at an affordable amount is one of the USPs. In added countries, what would amount about `7,000 is awash at `2,500 here,” she explains.
Jofy opines that best of her audience are from Bangalore, Gurugram, Hyderabad and Delhi. “Chennai needs to bolt up back it comes to accumulation aliment administration with blogging,” she adds. “That’s why I don’t appetite to accessible a concrete abundance yet but, I will be abacus aliment administration to what we offer. So, there will be a flat forth with the store.”
For details, call: 9597254222 or visit: https://www.etsy.com/in-en/shop/MadrasPropstore
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