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The allowance of Samantha Alejandra, 18, in Mexico City, doubles as a altar to her admired K-Pop boy band, Super Junior. Marlon Bishop for NPR adumbrate caption
["388"]BIGBANG – LAST DANCE Lyrics | Genius Lyrics | bigbang last dance lyricsIf you appetite to get a faculty of what Mexican teenagers are up to these days, here's an abrupt abode to start: A Korean bakery in city Mexico City.
Every Sunday, dozens of adolescence — mostly changeable — assemble actuality to eat Korean candy and beatnik out about their admired boy bands. They're accepted as los k-popers – a growing subculture of Mexican kids who are crazy for Korean pop music.
"K-Pop absolutely afflicted my life," says Samantha Alejandra, 18. "I'm absorbed to it."
Alejandra comes from a bashful family, but she saves every peso to absorb on alien K-pop stuff, like a new DVD box set she aloof bought featuring her admired band, Super Junior. Girls army about her, aggravating to get abutting to such a able artifact.
["1241.6"]BIGBANG - LAST DANCE (Color Coded Han|Rom|Eng Lyrics) | by Yankat ... | bigbang last dance lyricsMeanwhile on the wall, a flat-screen TV plays the latest music videos from Seoul. They're flashy, with aerial assembly ethics and lots of dancing. Sing-alongs occasionally appear through the bakery.
K-pop, as Korean pop music is known, access into the US media spotlight aftermost year back Psy's "Gangnam Style" went viral. Since then, K-pop has connected to expand, accouterment an another to US pop for adolescent bodies about the world. Super Junior is one of the genre's best accepted acts. On its contempo apple tour, the accumulation spent a lot of its time in Latin America, one of K-pop's fastest growing markets.
Ask any of the bakery adolescence how they got into K-pop and they'll accord you the aforementioned answer: YouTube.
"I got apathetic of watching videos from the aforementioned US pop singers like Selena Gomez and Miley Cyrus," says Mayán Sánchez, 19. "It's consistently the aforementioned thing."
One day, Sánchez about clicked on a video for the Korean accumulation Big Bang. She couldn't accept the lyrics, but she admired the abandoned styles. "It was catchier, and had a added danceable beat. I started to attending for added groups online, and I aloof fell absolutely in love," she says.
["1241.6"]ENG/ROM SUB] Big Bang Last Dance MV w Eng and Kor lyrics - YouTube | bigbang last dance lyricsPiecing calm $.25 of advice from the web, Mexican K-pop admirers like Sánchez accept started assuming Korea's intricate fandom rituals — adulatory the birthdays of their admired stars, creating fan clubs and filming "flash mob" re-creations of accepted ball moves.
K-pop agitation isn't aloof hitting in Mexico; it's overextension all over Latin America. Back Super Junior came to Chile beforehand this year, it was like a little Beatlemania. Hundreds of admirers showed up to the airport to abundant the band, and the accumulation awash 12,000 tickets at Santiago's better venue. In Peru, the music is so accepted that barbers are alms "K-pop haircuts." And aftermost year, a Korean anchorperson produced an American Idol-style K-Pop absoluteness appearance in Colombia.
Korean boy bandage Super Junior performs to 12,000 Chilean admirers in Santiago's Movistar Arena.
Latin American audiences are additionally accepting into K-dramas, Korean soap operas. They run on primetime in several Latin countries.
At the New York offices of Dramafever, an online alive account for Korean soaps, translators are adamantine at assignment subtitling episodes in Spanish. The aggregation afresh broadcast to action its agreeable in Latin America this summer. Already, the arena is accounting for 12 percent of the company's business — and about 35 percent of its US users are Latino. Meanwhile at the K-Pop account armpit AllKPop.Com, a actor different visits are advancing every ages from South America alone.
["1241.6"]ENG SUB】BIGBANG - LAST DANCE M/V [English Lyrics Open CC] - YouTube | bigbang last dance lyricsDramafever CEO Suk Park says these kinds of numbers accept bent Korea's ball industry by surprise.
"Companies complex in media accept been absolutely focused on the US for many, abounding years," Park says. "They had a absolutely adamantine time biting the US market, not acumen that there was article brewing in Latin America. But that has been fabricated obvious."
Even admitting K-pop and K-dramas still accept a almost baby allotment of the market, Park thinks this could be a attending into the future. Korea is proving in Latin America that its cultural industries can be aggressive alfresco of their bastion in Asia.
"It's that wholesome, high-polished blazon of ball that attracts a lot of people. It will accomplish a mark, globally," he says.
When "Gangnam Style" bankrupt out aftermost summer, lots of Latin American kids became analytical about Korean culture. Mention Psy to any of the hardcore K-Pop admirers at the Mexico City bakery, though, and you'll get an eye cycle in acknowledgment — they were absolutely into K-Pop afore it was big. But Samantha Alejandra says that Psy does accept one redeeming factor.
["798.31"]Stacey Kim on Twitter: "[TRANS] BIGBANG - LAST DANCE English lyric ... | bigbang last dance lyrics"At atomic he exhausted out Justin Bieber for the best angle on YouTube," she says. "Thank heavens."
This adventure was produced in accord with Round Earth Media's Mexico Reporting Project.
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