Google has acquired Zagat, the analysis aggregation that ante restaurants, stores, hotels and added by analysis consumers, in an accomplishment to beef up its host of casework with added and bigger content.
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Zagat - Android Apps on Google Play | restaurants near me zagat[/caption]
Google's Marissa Mayer, VP of local, maps and area services, appear in blog column that the Google will "collaborate with Zagat to accompany the adeptness of Google chase and Google Maps to their articles and users, and to accompany their innovation, assurance and abundance of acquaintance to our users."
The agreement of the acquirement were not disclosed.
The accretion not alone underscores Google's efforts to body out its bounded products, but additionally the web company's about-face to become a agreeable provider.
What would a Silicon Valley chase behemoth appetite with a 30 year-old aggregation conceivably best accepted for publishing beach restaurant guides printed on asleep trees? Zagat provides Google with much-needed, accurate agreeable that can be acclimated to ample out and differentiate Google's products, such as Google Places, which currently lists applied advice about an enactment (address, hours, location) forth with reviews from Google users, as able-bodied as third-party sites like Trip Advisor, Citysearch, Yelp and Zagat. Rather than administering searchers to these third-party sites, Google instead could foreseeably affection Zagat's ratings and reviews, which are awful regarded, in chase results, in Google maps, and in adaptable apps.
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Zagat - Android Apps on Google Play | restaurants near me zagat[/caption]
Google has had its eye on affairs such a agreeable aggregation for some time: In 2009, Google was reportedly in talks to access Yelp, a armpit that crowdsources reviews for aggregate from attach salons to pizzerias. Though Google has again insisted it is not a media company, it is added advance in developing, advertisement and indexing its own, aboriginal content. Earlier this year, it launched an online magazine, Think Quarterly, broadcasted alive video interviews with arch figures, such as President Obama, and now has airtight up Zagat, a administrator of aboriginal reviews.
Zagat appear the accretion on its own website with an angel aggressive by its own ratings system. "Zagat, a 'pioneer in user-generated content' and architect of the world's best 'influential' and 'trusted' customer reviews, has been acquired by addition 'renowned innovator,' GOOGLE," the "review" read. The analysis of "Google" gave the aggregation a top account of 30 on "local," "social," "mobile" and "useful," categories that usually apprehend "food," "decor," "service" and "cost" in Zagat's restaurant reviews (See angel below).
Zagat co-founders Nina and Tim Zagat wrote in a blog that they will "continue to be alive in the business as co-Chairs," adding, "however, the alliance of our resources, adeptness and platforms with those of Google will accord us the befalling to abundantly expand. We accept spent abundant time with Google chief administration to apperceive that they absolutely allotment our acceptance in user-generated content, and our charge to accurateness and candor in accouterment consumers with the advice all-important to accomplish acute decisions about area to eat, biking and shop."
Mayer additionally tweeted what she alleged an "acquisition advertisement haiku" that read, "Delightful accord done; Zagat and Google now one; foodies accept added fun! goo.gl/Gwnxg #gogooglelocal."
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GOOD RESTAURANTS NEAR ME - Points Near Me | restaurants near me zagat[/caption]
Read Google's abounding blog column below:
Google aloof got ZAGATRated!9/08/2011 08:27:00 AM“Did you apperceive there's a abode in Menlo Park abreast the Safeway that has a 27 aliment rating?” one of my accompany asked me that about two years ago, and I was addled because I anon knew what it meant. Aliment rating... 30 point scale... Zagat. And the place... had to be good. With no added context, I instantly accustomed and trusted Zagat's analysis and recommendation.
So, today, I'm captivated that Google has acquired Zagat. Moving forward, Zagat will be a cornerstone of our bounded offering—delighting bodies with their absorbing arrangement of reviews, ratings and insights, while enabling bodies everywhere to acquisition amazing (and ordinary) adventures about the bend and about the world.
With Zagat, we accretion a world-class aggregation that has added acquaintance in customer based-surveys, recommendations and reviews than anyone abroad in the industry. Founded by Tim and Nina Zagat added than 32 years ago, Zagat has accustomed a trusted and well-loved cast the apple over, operating in 13 categories and added than 100 cities. The Zagats accept approved their adeptness to innovate and to do so with amazing insight. Their surveys may be one of the ancient forms of UGC (user-generated content)—gathering restaurant recommendations from friends, accretion and distributing ratings afore the Internet as we apperceive it today alike existed. Their iconic pocket-sized guides with paragraphs summarizing and “snippeting” affect were “mobile” afore “mobile” complex electronics. Today, Zagat provides bodies with a democratized, accurate and absolute appearance of area to eat, drink, stay, boutique and comedy common based on millions of reviews and ratings.
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BEST RESTAURANTS NEAR ME - Points Near Me | restaurants near me zagat[/caption]
For all of these reasons, I'm abundantly aflame to coact with Zagat to accompany the adeptness of Google chase and Google Maps to their articles and users, and to accompany their innovation, assurance and abundance of acquaintance to our users.
(BTW, Kaygetsu, the abode in Menlo Park, absolutely lives up to its 27 aliment rating!)
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