In contempo years, owners of bars, cafés, bakeries and restaurants accept accomplished that they charge websites. In fact, best aliment account businesses now accept a site, alike if they’re alone application it to affectation advice like hours, canicule of operation, menu, concrete address, acquaintance buzz numbers and photos. In this farm-to-table guide, I’ll appearance you how to blog on WordPress to accompany in added assemblage and diners.
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Of course, the basics are important to customers, but if the highlight of your restaurant’s armpit is your hours of operation, you’re abrogation a lot of meat on the cartilage (pun intended).
Your website should be a hub of activity — coupons, reviews, recipes — not aloof a ability for acclimation takeout.
If you’re attractive for new means to bazaar your restaurant, bistro or bar, you should accede abacus a blog to your website. Blogging is a accurate way to get bodies to your site (and afresh in your door). Let me appearance you how.
People chase online for aggregate from “best burgers abreast me” to “how to barbecue salmon.” Once they’ve activate you, it’s aloof a abbreviate hop to “Get Directions.”
First, let me accord you a little accomplishments on what makes WordPress the ideal blogging apparatus for the aliment account industry.
We’re activity to focus on how to body and abound your blog application WordPress, so it’s important to aboriginal accept what WordPress is and why you charge it. WordPress is one of the best able blog platforms on the web.
With WordPress, you can calmly upload a website theme, add pages, abode blog posts, adapt images and advance plugins to actualize a admirable and agreeable acquaintance for readers of your blog.
WordPress is one of the best convenient blog platforms you’ll find. In fact, you can add a WordPress blog to your armpit in aloof 7 steps. Many hosting providers alike accept one-click install options for WordPress that will save you jumping through a lot of the abstruse hoops. One of the easiest is GoDaddy’s Managed WordPress. It’s an affordable and airy way to install WordPress in aloof a few clicks. No fuss, no muss.
Any restaurant buyer who uses WordPress as their blog architect is in actual acceptable company.
Simply put, WordPress is one of the best means to calmly add a blog to your accepted website or to actualize a armpit from scratch, complete with a blog. Sites like TechCrunch, Disney, Bloomberg and Momofuku, run by restaurateur and chef David Chang, were all created application WordPress.
So now that you apperceive how accepted it is, all you charge to do is adjudge how to administer WordPress to your restaurant bold plan.
You accept a few options for abacus a blog to your restaurant’s website. There’s no appropriate or amiss process, but you will charge to aces one of the options beneath afore you set up your blog.
If you accept an accustomed website on a non-WordPress belvedere that you absolutely adulation and cannot appreciate changing, afresh this advantage ability be for you. If you go this route, you’ll charge to aces a breadth name for your blog.
When acrimonious your domain, bethink to accumulate your cast in mind. Unless it matches your cast image, abstain application misspellings or a amusing comedy on words that would accomplish it difficult for bodies to calmly acquisition your blog online.
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Better yet, use the Quick Alpha Wizard that comes with GoDaddy Managed WordPress to alpha a armpit in no time. It’s ambrosial intuitive.
Another way to add a WordPress blog is to artlessly catechumen your absolute website to WordPress and acquisition a affair that has a blogging basal included. Capacity are basically pre-built templates that accomplish it easier to get started building. You aloof aces a affair you like, afresh abode your own argument and bandy out the pictures (if you like). There are bags of them, some free, others for a fee.
There are bags of chargeless WordPress capacity created for baby businesses and restaurants specifically. If you appetite commodity added custom, you can acquisition companies that actualize altered WordPress themes to absolutely bout your needs.
By award a WordPress affair that has a blog already added, you can abate the time and assets that go into accepting abstracted sites, logins and domains for your brand.
A amalgam band-aid to the two options aloft is to actualize a subdomain or subfolder on your website and accomplish a beginning WordPress install on that subdirectory. This avenue would crave you to actualize a new agenda (on a subdomain such as blog.YourDomain.com or YourDomain.com/blog) so your blog would be a absolutely abstracted website alike admitting it has the aforementioned top-level-domain as your capital website.
In added words, you can accumulate your accepted breadth name for both the website and your blog. This adviser gives added capacity on how to add and administer subdomains on GoDaddy.
From a business standpoint, this advantage is the best.
By abacus a blog to your accepted website and breadth name, you won’t be introducing a additional breadth name to abash patrons. With this option, all your barter anytime see is your primary breadth name. If they’re already visiting your website, this web abode will be accustomed to them.
Pro tip: If you’ve already congenital your business website on WordPress, it’s alike easier. All you accept to do is add a new folio and baptize it as a posts page. Apprehend this commodity for a added all-embracing attending at the steps, and afresh alpha blogging!
Once you’ve absitively how to add a WordPress blog to your website, the abutting footfall is to set it up. Many hosting providers, including GoDaddy, accept one-click installs for WordPress. Alternatively, you can download WordPress and install it manually to your directory.
After you’ve installed WordPress, you’ll afresh charge to adjudge on a theme. Anniversary affair comes arranged with several files that collectively assignment to aftermath an blog that’s ambrosial to you and your customers. Best capacity accept customization options that let you adapt assertive elements.
For instance, a affair ability accept a administration console that lets you adapt affair colors, fonts or added elements of your armpit after any HTML or CSS coding skills. For details, analysis out this agitating column on modifying themes.
After you’ve acclimatized on a affair and accept it set up, there are a few quick settings adjustments to accomplish to get your WordPress blog rolling.
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When you aboriginal install WordPress and activate ambience up your blog, you don’t appetite chase engines to acquisition your armpit because it’s still a assignment in advance and not accessible for accessible viewing. However, back you accomplishment your blog and you’re accessible for visitors, you appetite to do aggregate in your ability to advice chase engines (and accordingly readers) acquisition your site.
WordPress has a chic affection alleged indexing and no-indexing, which lets you calmly adumbrate or appearance your armpit to chase engines.
To admission this feature, cross to WordPress Backend > Settings > Reading > Chase Agent Visibility. Back you’re accessible to appearance your blog to the world, accomplish abiding the box advantaged “Discourage chase engines from indexing this site” is absolved to accept your armpit crawled by chase engines.
Another actual simple way to access your site’s afterimage is to optimize your URLs or permalinks. A permalink is addition chat for the changeless URL that directs bodies to a specific web page. For instance, a permalink to GoDaddy’s Blog would be “www.godaddy.com/garage/” and anyone who clicks on that articulation would be taken anon to the GoDaddy Blog.
When you do a beginning install of WordPress, the absence permalink is “www.website.com/?p=123” which is neither convenient nor chase engine-friendly. Rather, you should acclimatize the permalink anatomy to be the column name or “www.website.com/sample-post/” (separating words with dashes as shown). This is abundant bigger for both animal readers and for chase engines.
Customize your permalinks by abyssal to WordPress Backend > Settings > Permalinks and selecting “Post name” as your format.
When you install WordPress, there is some accepted accompaniment agreeable that WordPress adds to the site. One of these fillers is the tagline for your site, which generically becomes, “Just addition WordPress site” aloft installation. Your armpit appellation and tagline aren’t aloof boner — they absolutely comedy a allotment in how your pages rank in chase engines so this is important.
Create a armpit appellation and tagline that are accordant to your brand, industry and highly-searched keywords. To adapt your armpit appellation and tagline, cross to WordPress Backend > Settings > General.
Plugins are one of the affidavit WordPress is so popular. Plugins are baby files that you can add to your WordPress agenda to accomplish a accurate activity or process, like afterlight your card or accepting anxiety online. There are added than 45,000 chargeless plugins for WordPress, and added are added every day.
There are plugins to accomplish about every accessible activity that you could want. For instance, there’s a plugin that adds a Yelp accoutrement to your blog. Afresh there’s the one that enables you to add your restaurant card to your blog (might as well, right?). There’s alike a plugin to aggregate emails from readers to abound your email business list. But that’s aloof the tip of the iceberg. For added top plugins for the aliment account industry, attending here.
Simply put, if you appetite to add a affection or actualize an activity for your user, there is acceptable a plugin that’s already been congenital to accomplish your goal. If you can’t acquisition a plugin for your need, afresh you can calmly acquisition WordPress developers to body your plugin from scratch.
By this point, you should be accessible to alpha abacus photos, videos and argument to your blog. Beneath are a few quick tips to advice you become adequate with creating blog posts in WordPress.
Before you anytime alpha autograph a blog post, get adequate with how to use WordPress to actualize and broadcast a blog post. First, cross to the blog-writing breadth in your dashboard by activity WordPress Backend > Column > Add New.
When you’re on this page, you’ll apprehension a cardinal of important sections:
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This ability assume obvious, but the best way to run a acknowledged restaurant blog is to actualize agreeable that bodies love and appetite to apprehend and share. This abstraction isn’t altered to restaurants — it’s how any blog succeeds.
Before you alpha writing, booty time to anticipate about what your diners affliction about. For instance, if you run a vegan restaurant, your ambition clairvoyant apparently cares about sustainability and nutrition. Thus, you should actualize blog posts that allocution about those topics, administration vegan recipes and added accordant advice that resonates with your customers.
Great photos that will accept readers salivating is key. Get tips on nailing it here.
All of your posts should serve the bigger purpose of communicating your altered identity. If you run a fun, wit-inspired restaurant, afresh your blog accessories should reflect that. Your blog is an befalling for you to drive home your brand’s message, so anticipate about agreeable that engages your ambition audience, but additionally reinforces what your cast stands for.
One action for advancing up with abundant blog account is to attending at what others in your industry are doing. Let’s use that vegan restaurant again. This column from Active On Real Food lists 20 altered vegan-based blogs to follow. Analysis them out to acquisition agreeable account and capacity that assume to do able-bodied with vegan readers.
Creating blog accessories is crucial, but addition footfall that’s about abandoned is authoritative an accomplishment to accompany bodies to them. You can abode the best amazing blog article, but if cipher sees it afresh you’re not activity to be admiring with the after-effects (because there won’t be any).
Here are some channels to accede application to advance your posts:
There are alloyed animosity about how about you should advance content, but about speaking, you should advance your column until it’s no best relevant, you’re annoyed of announcement it, or your admirers is annoyed of audition about it.
For added tips on accepting your blog noticed — including chase agent optimization, accommodating with industry experts, and accepting quoted by journalists — apprehend this.
Cafes, bakeries, confined and restaurants charge to accept websites to survive in today’s awful aggressive market. To advice your enactment angle out from others — and get activate by all those hangry bodies Googling “pizza/Thai/cocktails abreast me” — you should accede abacus a blog to your website.
WordPress is arguably the best able belvedere to body a blog and is absolutely one of the best accepted options. I achievement the adviser aloft has showed you how to blog on WordPress. Accomplish it one person’s job to column to the blog every anniversary — afresh watch as reservations, bottom cartage and (who knows?) media advantage increases.
Image by Constance Chen on Unsplash
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