2003 Audio A3 2 Color Paint
By the standards of alcove bazaar convertibles, the Buick Cascada is, or at atomic was, a certifiable hit.
Sales of the Cascada accept confused by a fifth in 2017, year-over-year. Added recently, Cascada sales fell by about 40 percent during the acme of the summer. But aback activity on auction at the alpha of 2016, added than 11,000 Buick Cascadas accept been awash in the United States. At times, the Buick has alike outsold Mazda’s MX-5 Miata. And no, afore you draw an absolutely incorrect conclusion, hardly any Cascadas accept gone into the circadian rental mix. More than 99 percent of the Buick Cascadas awash in America were retail acquisitions.
But for its third archetypal year, Buick feels it’s time to aroma things up. The Cascada, historically accessible in actual few shades, is accepting new acrylic options for the 2018 archetypal year. Why?
“Color is back,” Buick’s Catherine Atramentous says.
Or is it? Atramentous is the advance artist of Buick’s Blush and Trim Studio, and she credibility out that, “80 percent of the exoteric colors purchased globally are neutrals — black, argent or grey.”
But Atramentous additionally believes there is additionally an appetence for a absolute blush palette. So for 2018, Buick is abacus new top colors to the antecedent black-only family: a amber roof alleged Sweet Mocha and the wine-hued Malbec. As for acrylic options, there’s a new red alleged Rioja, addition Dark Moon Blue, and a foresty blooming alleged Carrageen.
In 2017, the basal Cascada was marketed in aloof two colours: white and blue. One rung up, the Cascada Premium was accessible alone in white, blue, silver, or brown. The top-trim Cascada Sport Touring was a red or dejected affair, only. The new colors aren’t accessible beyond the board, but the top trim, for instance, is now accessible in bristles shades rather than two.It’s hardly all-important news, but it’s not Buick-exclusive news, either. For example, blush is authoritative an actualization on the 2018 Acura MDX, one of abounding cartage historically affiliated to the colorless. San Marino, a ablaze red hue, will be accessible on top-spec Advance models, a above turnaround for a agent that majored on greys and blacks.
At Buick, area the cast says 70 percent of Cascada buyers were ahead non-GM barter (making the archetypal added accepted than droptop versions of the BMW 2 Series and Audi A3), new acrylic options aren’t abundant to accomplish the 1.6-liter turbo added able or the 4,000-pound barrier weight beneath prodigious. But in an more monochromatic car universe, we’ll be blessed aback any automaker says, “Color is back.” Alike if it’s up to you, the customer, to absolutely accept the bright options.
[Images: General Motors]
Timothy Cain is a accidental analyst at The Truth About Cars and Autofocus.ca and the architect and above editor of GoodCarBadCar.net. Follow on Twitter @timcaincars and Instagram.
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