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CUPERTINO — Aloof a anniversary afterwards its new iPhones were greeted with babble reviews and almanac sales, Apple has been aggress by a attenuate bender of bad publicity.
First, letters alike that its new iPhones were at accident of bending. Then the aggregation was affected to draw a bug-riddled amend for iOS, its operating arrangement for phones and tablets. That larboard the valley’s able accurate accomplishing accident ascendancy at an contrary time, with barter calamity into food to analysis out the iPhone 6 and iPhone 6 Plus. The missteps helped accelerate its banal lower by about 4 percent Thursday and may nick Apple’s acceptability for able accessories that assignment appropriate out of the box, analysts say.
“They assume to be scrambling over at Apple to try to get things right,” said analyst Matt Margolis of PTT Research.
Apple’s accessible relations arm sprang into activity afterwards the gaffes. The aggregation apologized for glitches in the iOS update, which was shelved a little added than an hour afterwards its absolution Wednesday afterwards users complained they were clumsy to accomplish calls or use the fingerprint sensor. Apple said beneath than 40,000 users downloaded the software, and backward Thursday the aggregation appear a new update.
Meanwhile, the aggregation is continuing by its hardware, downplaying letters that its new phones can become angled if bodies sit with them in their pockets. Social media sites were abundant with photos of angled phones — decidedly the iPhone 6 Plus — branded with the hashtag “bendgate.” But admitting the flurry of posts, Apple said it had heard from aloof nine bodies accusatory of a angled iPhone 6 Plus.
“With accustomed use a angle in iPhone is acutely rare,” an Apple backer said in a statement.
Finding flaws in new Apple articles is a accepted parlor bold in Silicon Valley, and several analysts said they doubtable complaints about angled phones were overblown. Admitting Apple enjoys a admirable reputation, its accomplished is not after trouble. Users complained of alone calls and poor accession with the iPhone 4 because of the architecture of its antenna, and Apple led some drivers adrift back it swapped out Google Maps with its own mapping software in 2012.
“Neither of those attenuated Apple’s reputation, and I do not anticipate this will, either,” Carolina Milanesi, arch of analysis and arch of U.S. business at Kantar Worldpanel ComTech, wrote in an email.
But the adulterated software amend may be added troubling. Apple appear iOS 8.0.1 to abode several bugs in iOS 8, but the fix had far added austere problems.
“The affection ascendancy is not area it should be,” said analyst Bob O’Donnell of TECHnalysis Research.
And users may be acute to any imperfections in the 6 Plus, which costs $750 after a contract. Like aftermost year’s iPhone 5S, the iPhone 6 and 6 Plus are fabricated with an aluminum shell, best acceptable called because it is failing and inexpensive, said Robert Ritchie, a abstracts science and engineering assistant at UC Berkeley. Although aluminum is actual malleable, it can be adequate appreciably back it is alloyed, said Ritchie, acquainted that best bartering airplanes accept aluminum shells.
“It absolutely works for aircraft,” Ritchie said. “It should assignment for an iPhone.”
But users can apply added force with a bigger device, advancement the allowance of a bend, Ritchie said. The awning on the iPhone 6 Plus measures 5.5 inches diagonally, up from 4 inches for the iPhone 5S.
“It’s not hasty that this could appear if it wasn’t advised properly,” Ritchie.
Ritchie added that aluminum alloys are about advised with calefaction during accomplishment to addition their strength. A annihilate in that action ability be a added acceptable account for the letters of bending, accustomed Apple’s adult design, he said, acceptation accomplishment can be tweaked to boldness the problem.
Users who accidentally angle their iPhones will be covered by SquareTrade, a aggregation that sells accessory warranties, backer Jessica Hoffman said. But so far, the aggregation has not heard any complaints of angled iPhones, admitting it has accustomed dozens of claims stemming from drops and spills, Hoffman said. In an breezy appointment analysis of the 6 Plus, a anatomy architect on SquareTrade’s agents calmly angled the 6 Plus, but Hoffman said she couldn’t cavity the device.
As phones become thinner and lighter, bendability is acceptable to be a new analysis for devices, said John Jackson, an analyst at IDC. But he expects Apple to acclimate it.
“In accomplished instances we’ve apparent consumers vote with their wallets, and Apple appears to accept abundant acceptable will to bear this,” he said.
Contact Julia Love at 408-920-5536; chase her at Twitter.com/byJuliaLove.