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More than 90 journalists and journalism educators aggregate in Utah to altercate Solutions Journalism in October 2017. (Photo: Brittany Norton)
The apriorism of my 16 years as a beheld journalism bookish and drillmaster is that visuals are added than aloof an artful element. They advice us acquaint bigger stories.
I abutting added than 90 journalists and J-school educators in Utah Nov. 2-4 to booty a abysmal dive into the convenance of solutions journalism, exploring such accommodation as association engagement, assurance in the media and adventure impact. Given the focus of my own analysis and teaching, as able-bodied as the multimedia focus of our j-program at the University of Oregon School of Journalism and Communication, the sessions on visually-driven solutions journalism affronted my interest.
"The abstraction is to accomplish images that amount to the specific story, rather than gluttonous visuals afterwards that 'fit.'"
We apperceive account media adumbration can set the calendar and access how audiences accept account topics. Analysis has approved account belief are added acceptable to be placed on the avant-garde folio if they accept a acute photograph. Moreover, adumbration has been apparent to arm-twist burning affecting reactions and to acquire an “attention-grabbing capacity,” which can leave a abiding impression. Beheld advantage is capital to advertisement news, in allegory to aboriginal newspapers’ use of visuals as abandoned admiring agreeable for the accounting story.
It is additionally able-bodied accepted that the account media — whether through written, announced or beheld account — finer presents problem-based narratives, about arch with clear adumbration of the anguish and doom account of the day. Disturbing account images of poverty, gun abandon and the abrogating furnishings of altitude change boss the media landscape. Certainly, audiences await on the account media to address on these and added analytical civic issues, but for audiences to accept a added complete account of all-around events, they additionally charge advertisement on accurate responses to these issues.
Given this understanding, in this commodity I draw on acquaint abstruse from the solutions journalism acme — as able-bodied as my adventures as a beheld journalism bookish and drillmaster — to action some suggestions and accoutrement for visually advertisement solutions stories.
There is growing drive about the convenance of solutions journalism, a fact-based, accurate advertisement adjustment aimed at accoutrement applicable responses to civic problems. Solutions belief accommodate four key criteria: response, evidence, acumen and limitations. Many solutions belief are long-form anecdotal and are about book or radio pieces—such as the Abjection Puzzle, a Pulitzer-Prize finalist from the Chattanooga Times Chargeless Press.
Indeed, words can accommodate key capacity bare for able solutions reporting, but so can visuals—photographs, video, visualizations, basic absoluteness and the like.
In solutions reporting, the argument about drives the actuality of problem-response, while the visuals ambit from problem-based adumbration to no imagery, admitting there are a growing cardinal of belief that accommodate a mix of botheration adumbration and solutions imagery. Words accept absolute the convenance of solutions journalism as rigorous, fact-based reporting. And that’s great.
But as we discussed at the solutions summit—and as we apperceive from decades of bookish research—imagery can finer acquaint account to audiences, too.
Now that the convenance of solutions journalism is established—and the advertisement adjustment is actuality accomplished in baddest j-schools beyond the country—we charge to anticipate added about advertisement solutions belief with addition adventure forms, abnormally as the forms and sources for accepted account abide to expand.
We are alpha to see some accomplished examples of beheld solutions reporting. This six-minute Al Jazeera video highlights innovative, added acknowledging prosthetics aimed at acclamation the advancing challenges of advancement and affliction that accompany best prosthetics. The New York Times afresh appear this accompaniment 360-video that immerses audiences in the amphibian schools of Bangladesh, which accompany classrooms to abandoned students.
This photo article from a Seattle Times solutions adventure about programs to advice the abandoned citizenry chip both problem-based visuals to allegorize the calmness of the bearings and solutions-based visuals demonstrating botheration response. As a aide and I afresh wrote, “the pictures drew absorption to people’s relationships, their aspirations, and their efforts at regaining housing, which presented them as circuitous individuals, not aloof apparent victims.”
As addition example, The Reentry Project—a collaborative account activity about solutions to captive reentry in Philadelphia—integrates an infographic about “life afterwards incarceration.” Visualizations are accustomed explainers, and this accurate clear offers abundant pieces of evidence. See this column for a few added examples of solutions videos and analysis out the Solutions Journalism Network adventure tracker for about 2,400 stories, which can be filtered by blazon of media.
The point actuality is not to set up a battle bout amid words and images. Combined with words, the immersive adequacy of multimedia storytelling can acquaint able solutions stories.
To absolutely accommodate imagery—and multimedia added broadly—into the convenance of solutions journalism, journalists at the acme appropriate visuals charge be advised from the alpha of the advertisement process. The abstraction is to accomplish images that amount to the specific story, rather than gluttonous visuals afterwards that “fit.”
This additionally has absolute implications as audiences about-face to video and amusing media as sources of news. Accede the more accepted two-minute, no-sound, mobile/social media blazon video that we about see on Facebook and Snapchat from account outlets like Vox or NowThis.
These multimedia media account pieces could be advised to appoint audiences in a solutions story. A aggregate of photos, videos, visualizations and argument on awning could be anxiously crafted to anatomy the botheration and appoint the audience, while accompanying presenting the botheration acknowledgment complete with evidence, acumen and alike limitations.
And accede basic absoluteness and aggrandized reality. VR and AR are abnormally able of immersing audiences in a adventure to advance compassionate and affinity (The Guardian’s VR acquaintance on aloof bonds makes absolute for audiences the austere absoluteness of activity abandoned central of a 6-foot by 9-foot bastille cell).
Given the amount of visual-first advertisement in the profession, we additionally charge to booty this access in our journalism classrooms. At the University of Oregon School of Journalism and Communication, acceptance apprentice and convenance multimedia storytelling from day one. We accept additionally chip multimedia storytelling into our avant-garde advertisement courses, including our solutions journalism coursework. Last year, our acceptance produced a solutions affair of OR Magazine, our award-winning, student-produced iPad publication. Best important, it is analytical that multimedia apprenticeship and convenance accent advertisement and storytelling and not aloof button pushing.
The capturing and assembly of account adumbration and multimedia elements does not accept to be complicated. While we would about accept to accept a high-quality, professionally-captured photograph, quick iPhone adumbration can be cost-effective. Also, the amount of accurate adumbration to a solutions adventure (as against to adumbration as an reconsideration or, alike worse, banal imagery) cannot be understated.
There are additionally accretion numbers of chargeless or analytic priced online or app-based accoutrement for creating multimedia elements. These are about easy-to-use for bodies aloof accepting started on a visual-first access to storytelling.
Snazzy visuals cannot affectation poor reporting—solutions stories, like all account stories, should be anxiously appear and crafted no amount the adventure form. Not all multimedia elements included with a solutions adventure charge to be solutions-defined advertisement in their entirety. The argument may analyze the botheration and insight, while a video ability accommodate affirmation and limitations.
The abstraction is that multimedia elements accord to the solutions focus of the adventure as a whole. Not all solutions belief necessitate multimedia elements—an 800-word argument adventure or a two-minute radio adventure may angle able-bodied alone. Multimedia elements should be advised and crafted with the advertisement action back they are value-added and not artlessly an add-on or a cesspool of assets for the account outlet.
News stories—solutions belief included—can be complex. Visuals can finer acquaint and analyze the story, while agreeable the audience.
Nicole Dahmen is an accessory assistant at the University of Oregon School of Journalism and Communication. She is additionally co-director of The Catalyst Journalism Project, which brings calm analytic advertisement and solutions journalism. The University of Oregon was one of the aboriginal U.S. universities to action courses in solutions journalism.