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One year ago, Taiwan-based app-enabled toy startup and Echelon alum Roam & Wander appear accepting an bearding bulk of advance from adventure firms, WI Harper and TMI. Today, it is appear to accept aloft accession annular of funding, led by WI Harper, and abutting by new angel investors from Hong Kong and Taiwan.

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While the accepted allotment bulk is additionally undisclosed, architect Jason Warren told TechCrunch that it brought the absolute bulk aloft to “just beneath US$1 million”.

Roam & Wander will be utilising the new funds for its accessible amplification into the US retail market. Its toys like TuTu, aboriginal fabricated accessible on crowdfunding armpit Kickstarter, are now for acquirement on Amazon, and in acceptable toy shops in Asia like Toys R Us.

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Warren told e27, “Tutu is on the Amazon.com armpit now, and we’re alive to use Amazon’s FBA account and payments to accredit in-app acquirement of the toy from our iPad games. I haven’t approved to accommodated any added retailers yet, (and) will alpha to do so afterwards Chinese New Year back I’ll be commuting amid San Francisco and Taipei every two to three weeks.”

He added that he has been affair retail buyers in November, and accustomed a lot of absorption from US, China, Europe and Japan. He said, “TuTu is aloof starting to cycle out in food now, and our aboriginal beyond accumulation of account is about done actuality bogus and will be in approach aloof afore Chinese New Year.”

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At the moment, Roam & Wander has a aggregation of 16 employees, and is alive on a one-meter alpine iPad-enabled costly rabbit. Children arena with TuTu can download Sticker Games, an app appear by the aforementioned startup, to barter their achievements for stickers beatific to their doorstep. In addition, they can augment the aerial with touch-enabled toy apples or milk cartons.

Warren said, “We’re acquisitive that kids will appointment TuTu aboriginal through Sticker Games. Then afterwards they comedy amateur and win stickers, they will be added absorbed in demography affliction of TuTu.”

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