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Streaming advance continues to accelerate as absolute on-demand streams for audio and video in the United States hit 442.44 billion for the aboriginal nine months of 2017, up 40.5 percent from the 315 billion accumulated in the aboriginal nine months of 2016, according to Nielsen Music.

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That allotment advance is alike greater than the 36.4 percent year-to-date advance tallied at the mid-year point back streams totaled 284.7 billion, against 208.7 billion at the six-month point in 2016.

As allotment of streaming's growth, albums additional track-equivalent albums (10 tracks=1 anthology burning unit) additional stream-equivalent albums (1,500 streams=1 anthology burning unit) totaled 456.2 actor burning units, up 11.1 percent from the 410.63 actor garnered in the aboriginal nine months of 2016.

Typical of the advance of streaming, Luis Fonsi & Daddy Yankee’s "Despacito," featuring Justin Bieber has already topped the 1.11 billion on-demand streams mark (combined audio and video), while aftermost year the top on-demand alive song, Desiigner's "Panda," had 674.4 actor streams at the end of the third quarter. In fact, seven added advance in 2017 surpassed the "Panda" absolute for the aboriginal three abode of 2016.

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Read more: Q3 SoundScan Report: Taylor Swift and Bruno Mars Dominate, Alive Surges

Meanwhile, the top anthology on a burning assemblage base is Kendrick Lamar’s DAMN, with 2.35 actor burning units., followed by Ed Sheeran's Divide, with 2.13 actor burning units; and Drake's Added Life, at No. 3, with hardly added than 2 actor burning units.

But anniversary artisan got to their absolute in altered ways, with Sheeran arch the way in anthology sales at 865,000 copies and clue sales, at 4.3 actor units from the Divide album; while Drake led the way in top on-demand audio streams of songs from Added Life, at about 2.7 billion units; while Lamar was No. 2 in anthology sales with 814,000 copies; and No. 2, at 2.03 billion plays, in on-demand audio streams.

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Within alone alive data, audio on-demand grew 59.7 percent to 287.15 billion from the 180.1 billion appear at the end of the third division in 2016; while video on appeal alive grew 15.1 percent to 155.3 billion streams, against 134.9 billion in the agnate year-earlier period.

Moving over to sales, concrete albums fell 13.3 percent to 67.4 actor copies from 81.5 actor copies; while agenda albums fell 19.5 percent to to 50.1 actor copies from 62.2 actor copies at the end of the nine-month aeon in 2016. Overall anthology sales, both concrete and agenda combined, were bottomward 18.3 percent to 117.5 actor copies from 143.7 actor copies.

Read more: Nielsen Releases Aboriginal Canadian Live Music and Brands Study

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Within physical, CD sales fell 19.9 percent to 57.76 actor copies in the aboriginal three abode of 2017, bottomward from 72.1 actor copies in 2016’s agnate period; while vinyl albums acquired 3.1 percent to 9.35 actor units from 2016’s year-to-date absolute of 9.07 actor units. The Beatles Sgt. Pepper’s Lonely Hearts Club Band, is the top affairs vinyl anthology with 40,000 units.

Track download sales had the hardest time of all formats and configurations, falling 23.1 percent to 437.5 actor units in the aboriginal nine-months of 2017, against the 569.2 actor units in 2016. Not alone is "Despacito," the best streamed song so far this year, it’s additionally the best downloaded clue with about 2.5 actor units, followed by Sheeran’s "Shape Of You," at about 2.4 actor units, garnered in the aboriginal nine-months of 2017.

Finally, attractive at bazaar share, Universal Music Group continues to advance the industry with 36.35 percent in anthology additional TEA additional SEA for audio-on-demand (market allotment doesn’t accommodate video-on-demand), followed by Sony Music Entertainment at 26.9 percent; Warner Music Group at 17.2 percent; and the absolute area at 19.53 percent, according to Nielsen Music.

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So UMG is up from aftermost year’s bazaar allotment absolute of 35.63 percent; while Sony is bottomward from the 29.01 percent it had in the aboriginal nine-months of 2016, as is WMG, bottomward from 17.76 percent; and the indies, collectively are up from 17.6 percent.

While this bazaar allotment is affected based on distributor-owned, as against to the label-owned adjustment adopted by A2IM -- which Billboard calculates alert a year at mid-year and anniversary -- the aloft numbers are not a accurate angel to-apple allegory for the majors because they calculation WMG’s Alternative Distribution Alliance bazaar allotment in the absolute sector. Meanwhile, SME's The Orchard is included beneath the parent's total; and Caroline and INgrooves are included beneath UMG's total.

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