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When Elle Huerta went through a adverse break-up, she acclimated her Silicon Valley knowhow to advance an app that can mend a actor millennial hearts
'Time helps you heal, but I capital to be proactive and admonition myself,' says Elle
It’s never easy, in the messy, tear-streaked after-effects of a break-up, to brainstorm article absolute arising from all that pain. But Elle Huerta does. ‘The end of a accord is broadly apparent as a failure, but I don’t see it as that,’ says the tech entrepreneur. ‘It’s a jumping-off point. It’s absurd to see how abundant bodies change because of break-ups: they change jobs or move above the country or actualize absurd things.’
For 31-year-old Elle, that is absolutely true. Bristles years ago, afterwards the end of her aboriginal abiding developed relationship, she activate herself ‘having a absolutely difficult time’. The break-up, afterwards two years together, ‘rocked me to my core’, she says. She had afresh relocated to San Francisco. ‘I didn’t accept a huge abutment arrangement there. My abutting accompany were either on the East Coast [where she’d spent her academy and post-college years] or in Texas [where she grew up].’
Relationships are emotional, actinic and concrete - and that's adamantine to break
So, in the baby hours, clumsy to beddy-bye and with her apperception racing, ‘I did what I anticipate a lot of millennials do: chase for things – including accord and alienation admonition – online.’ What she activate was acutely underwhelming: chiffon promises to ‘help you get aback with your ex aural seven days’, or tips about announcement pictures of yourself with a new love. ‘I wasn’t aggravating to get aback calm with my ex, I was aggravating to move advanced with my life. I aloof bare abutment and admonition on accomplishing that,’ she says. Other sites brash artlessly ‘giving it time, which does help, but I capital to be proactive and booty accomplish appear allowance myself’.
Elle was alive in the affection of the booming tech sector, at Google in San Francisco. Why, she wondered, had no able adolescent tech adept yet invented article to admonition the crestfallen and abutment them in their accretion with useful, applied techniques? ‘This is not frivolous; your adulation activity is a amount allotment of your existence,’ she says.
Elle at Mend HQ
So in April this year, Elle did it herself, ablution Mend, an app and online association that serves as agenda friend, therapist and claimed trainer, and which already has tens of bags of users in added than 190 countries. Mend’s mission? ‘To abolish the abashment and anathema of affliction as article to aloof get over.’
It is a hot, dry afternoon aback I appointment Elle at the sprawling co-working amplitude that is home to Mend, abutting to Manhattan Bank on the south ancillary of Los Angeles. The astronomic two-floor, open-plan appointment – all apparent pipes, calm blaze pits and skis afraid on the bank – is home to assorted start-ups and advised to feel like an American summer camp, the abstraction actuality that assignment should not feel like work. I appetite to move in immediately.
Motto ‘No mud, no lotus’ – Thich Nhat Hanh
Favourite romcom You’ve Got Mail.
Best book What I Talk About Aback I Talk About Running by Haruki Murakami.
Go-to anthology Diva by Annie Lennox.
Most adventurous burghal Tokyo.
Stuck in a lift with… Steve Martin and his banjo.
Best way to bright your arch A airing to the bank with my pup.
How do you acquisition inspiration? Write.
Podcast aces Here’s the Thing with Alec Baldwin.
On a Sunday we’d acquisition you… Making pancakes, biking to the farmer’s bazaar and assay banquet with accompany outside.
The super-modern appointment additionally includes a complete berth (one of the affidavit Elle called it – Mend uses recorded audio contest that Elle choir herself) and a nap room, of course. We achieve on sofas in ‘the treehouse’, a bottle box in the centre of the high level.
Elle is actual abundant LA-casual in her dress, but has the address and focus of a able professional. She grew up with her age-old brother in a baby boondocks on the outskirts of Houston. Her ancestor was a geoscientist, from a ancestors of entrepreneurs. Her mother additionally started her own business, a acreage advance company, at the age of 50. ‘It’s in my blood,’ shrugs Elle.
She accelerating from academy in the summer of 2008. It was aloof months afore Lehman Brothers burst and the US abridgement tanked, but tech behemothic Google was rapidly expanding. ‘I thrived in that ambiance area I was trusted with huge responsibilities. I was 21 years old – it’s agrarian aback I anticipate about it now.’ But afterwards bristles years at Google, which had developed above recognition, she was no best so ardent with the alive ability and absolved away.
Elle started a newsletter, afresh a website, which would become the base for Mend, afore affective to Los Angeles, area rents are cheaper and the tech amplitude not so crowded. At first, she formed alone. ‘I ran dozens of agreeable experiments, and aback I abstruse things I would readjust.’ She eventually assassin agents – admitting the head-count is still alone 15, all but four of whom are part-time.
I shamefully accept that, as a tech-phobic Generation Y-er whose iPhone is too age-old to abutment the app, I accept been clumsy to download it to analysis it afore our meeting. Elle offers to airing me through the action on her buzz instead – which, charmingly, has a acutely absurd screen.
'You'll still absence accepting letters from your ex, but Mend hopes to ample that void,' says Elle
It is Elle’s articulation that welcomes you in, with a tiny on-screen Elle ‘avatar’ who acts as your guide. We activate by inputting my basal claimed information: age, gender, etc – and the date of my aftermost alienation (so the app can appraise aloof how raw the user is and appoint agreeable accordingly) and the acumen for it, which I can baddest from a ambit of options. Several fit the bill, but ‘commitment’ is the best all-encompassing.
‘Commitment is absolutely in the top alienation reasons,’ nods Elle as I tap the screen. I afresh accept to ascribe aback I aftermost had acquaintance with my ex. I wince; it was November 8 aftermost year, the night of the US election. Sometime about 3am, in anguish at Trump’s triumph, I burst and beatific a argument (to which he never replied, as it happens). ‘The acclamation was actual triggering for a lot of people,’ Elle tells me. The app was in beta testing at the time. ‘People were allurement me if there was a political clue on it that they could use, to admonition them accord with Trump’s win. Many bodies went through the aforementioned stages and affections you would afterwards a break-up: shock, anger, disturbing to acquisition a faculty of purpose.’
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Focus on self-care: alimentative meals, acquaintance time, sleep, meditation, baths, massages.
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Data appropriately entered, Mend will bear circadian audio trainings of amid two and 20 minutes: meditations, prompts and visualisations accoutrement aggregate from post-break-up beddy-bye to redefining your faculty of self. The aboriginal 28 canicule is the ‘heartbreak cleanse. It’s the triage phase, aback you can’t get out of bed, you can’t eat, you aloof can’t stop cerebration about your ex,’ says Elle.
The abstraction is to admonition the anew distinct accretion some faculty of adherence and structure. ‘And it’s bitesized, so it’s not overwhelming.’ There is additionally a Spotify playlist, a book club on account armpit Goodreads and a Mend Facebook accumulation to accommodate added abutment and community.
In the past, I confess, I believed in actuality accompany with exes, rather than disengagement all contact. Now, best in the tooth, I accept a apple-pie breach to be analytical for recovery. Mend agrees. Elle is a addict of Helen Fisher, an anthropologist who has accounting about the physiological furnishings of adulation and who recommends 60 canicule of no acquaintance to detox. ‘It takes that continued to breach the neurochemical addiction,’ Elle explains.
In the affliction of a adventurous accord – decidedly in the aboriginal stages – levels of oxytocin and dopamine, two of the alleged ‘happy hormones’, amenable for animosity of bonding and of amusement – soar. ‘At root, it is a annex on addition else,’ says Elle. ‘It’s emotional, actinic and concrete – and that’s adamantine to break.’
Elle with Planet of the Apps coach Jessica Alba
In our hyper-connected world, adventurous relationships generally absorb near-constant contact, with adolescent bodies in accurate messaging array of times a day. Aback a accord ends, a broad abandoned of admonition opens up, compounding affliction with animosity of acute isolation. Mend attempts to alleviate this by sending ‘push notifications’ to associates – or Menders, as they are accepted – every day.
‘You’ll still absence accepting those letters from your ex, but we accelerate approved notifications to admonish you to booty affliction of yourself and to admonition ample that void,’ says Elle. It is additionally advised to area off the actual absolute crisis of contacting your ex. ‘We action a lot of admonition on means to abstain accomplishing that. Hopefully it additionally makes you beneath acceptable to go aback and apprehend every bulletin you beatific to your ex.’
Remind yourself how it fabricated you feel aftermost time and say no out loud.
Distract yourself. Watch Netflix, accept to a abundant podcast or alarm a acquaintance who tells abundant stories.
Write bottomward your animosity and what you would acquaint your ex.
Create a playlist of your favourite adorning songs and bang them.
Text a acquaintance you’ve been acceptation to bolt up with and accomplish affairs with them.
I admiration out loud whether Mend is a berth blade for the annoy that is app dating, and the feckless, condescending behaviour that Tinder, Bumble and the blow of these now all-over forms of admonition accept acutely encouraged. ‘I anticipate the acceptable ancillary of technology is that it’s easier to accommodated addition now than it’s anytime been,’ muses Elle. ‘You can clarify and customise who you find, admitting maybe 50 years ago you were aloof dating whoever you met on your street. The bad ancillary of technology, however, is that relationships feel added disposable and it’s a lot easier to end article by argument or to apparition [cut acquaintance after explanation] them completely.’
She additionally believes that technology has fabricated it added difficult to accept a apple-pie breach and move on. ‘I bethink talking to my mum about my alienation that aggressive Mend, as able-bodied as her and my father’s annulment in my penultimate year of college, which aggressive it, too. I asked her what her break-ups had been like aback she was my age. They would breach up, he would ride off into the dusk and she wouldn’t apprehend from him afresh until years after – and afresh it was accomplished because she’d had the amplitude to move on.’
Elle had already aloft $800,000 of the $1 actor she bare to absolutely barrage the app aback she was asked to administer to be a adversary on the new Apple TV appearance Planet of the Apps, a array of Dragons’ Den for the tech community. She was assigned Hollywood extra and administrator Jessica Alba, who founded billion-dollar adorableness cast The Honest Company, as her mentor. ‘She formed on capacity with me. She’s actual data-driven and knows all about analytics and acquirement metrics,’ says Elle. And the appearance was a success, with Elle acceptable the actual $200,000 of allotment for Mend.
Elle (second right) with Mend users at a brunch in New York
Six months into actuality absolutely operational, bisected of Mend’s users are age-old 18 to 35, and Elle is acquainted of the actual differing needs aural that range. ‘The dynamics of a alienation aback you’re 35 are actual altered from the dynamics aback you’re 18,’ she notes. ‘A lot of the break-ups in the 25-35 ambit attending like annulment – you accept confused in together, maybe you allotment a pet or alike a child. There are a lot of acumen involved.’ The Mend aggregation is consistently alive to acumen trainings for such circumstances; they afresh alien one on how to accord with aggregate aegis of a pet.
Elle practises what she preaches as co-parent to a dog, Einstein – a poodle-terrier mix – with her admirer of two years, with whom she lives in the fashionable Venice neighbourhood of LA. She’d rather not name him, but will say that he is ‘a creative’ and that they met ‘in absolute life’. She still uses Mend every day, though. ‘We accept bodies who are affiliated application it as a anatomy of maintenance.’
After presenting me with a departing allowance – her favourite book of poetry, How To Adulation by Thich Nhat Hanh – Elle walks me to the top of the ample accessible access and grabs the handrail. She has, she reveals, an acute abhorrence of heights and struggles with these stairs on a circadian basis. It seems like the absolute affinity for love, affliction and Mend: you’re consistently activity to accept to face the boxy stuff, but there is a handrail out there to authority on to and accumulate you affective forward.
letsmend.com. Mend is accessible to download for chargeless from the App Store. The aboriginal seven canicule are chargeless and cable costs about £7.50 a ages thereafter