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Published: Thursday, October 26, 2017 @ 3:44 PMBy: Caitlin Dewey - The Washington Post

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— Americans aren't alienation fast aliment aloof yet.

Three years afterwards analysts predicted that Chipotle would be the afterlife of McDonald's and added fast-food stalwarts, the onetime fast-casual angel is in chargeless abatement - and McDonald's is advertisement its third after division of solid same-store sales.

McDonald's is not alone. All of the "Big 3" burger joints - McDonald's, Wendy's and Burger King - accept afresh apparent able same-store sales growth. Since 2015, fast-food chains accept outperformed fast accidental and sit-down establishments by added than two allotment points, according to an assay by the industry advertisement Nation's Restaurant News.

The development has defied some analysts' expectations in a time of alteration customer preferences. It additionally speaks to the able authority that fast aliment has on the American anima - and how adamantine it will be to get consumers to accord up their Division Pounders and Big Macs.

"It's iconic," said Melissa Abbott, the carnality admiral of comestible insights at the Hartman Group, a restaurant industry consulting firm. "There's still a admiration for foods that accommodate acquaintance and comfort."

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» McDonald’s dollar card backup is advancing to restaurants in 2018

As Abbott and added analysts alarm it, the constant address of fast-food chains goes far above taste. Despite an ever-expanding card of "better-for-you" options, chains such as McDonald's still avowal the angelic leash of convenience, low amount and familiarity.

McDonald's and added fast-food joints accept formed adamantine to advance their bend in these areas.

"Quick-service restaurants apperceive they bell able-bodied in agreement of value, accessibility and speed," said Victor Fernandez, the controlling administrator of insights at the restaurant analytics close Black Box Intelligence. "So a lot of brands, including McDonald's, are now absolutely absorption on what they do best."

In agreement of convenience, the fast-food industry has invested heavily in online and adaptable ordering, delivery, and touch-screen kiosks that acceleration up waits. McDonald's offers commitment via UberEats at 3,700 burghal locations beyond the United States - and arch controlling Steve Easterbrook promised in a Tuesday balance alarm that the alternation would abide to aggrandize the program, extensive as abounding as 5,000 locations by the end of the year.

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When it comes to cost, McDonald's has aggressively discounted amount items - such as soda, McNuggets and Big Macs - to advance its amount proposition. Wendy's and Burger King accept offered agnate promotions, able a abounding meal, with alcohol and sides, for $4 or less.

» McDonald's barter get arch over bootless 'Rick and Morty' promotion

By comparison, a distinct burrito at Chipotle - which has additionally faced college additive costs and a abiding food-safety aspersion - can amount amid $7 and $10. The aggregation appear Tuesday that it had absent acquirement projections for the quarter, which analysts abhorrent on a brace of food-borne affliction outbreaks, an April malware advance and absent cartage during this year's blow season.

As for those "changing customer preferences" that the aliment industry frets so abundant about - amid them, the admiration for added accustomed and advantageous foods - there's little affirmation that they've helped Chipotle afresh or dissuaded abounding from chowing bottomward on their accepted burgers.

A ample allocation of restaurant diners don't accent diet back they eat out, Fernandez said. And those who do may accomplish exceptions for a aliment they appearance as a cornball favorite.

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Fast-food chains accept added adequate those consumers in particular, Abbott said, by tweaking their commons about the edges to action a few added "fresh" or "healthy" ingredients. McDonald's now makes its burgers from fresh, not frozen, beef; it has subbed out margarine for butter; and it has added, to a few signature burgers, a badge compression of appearance leaves.

"Their bulletin to consumers is that this is the aforementioned aliment you consistently admired - now hardly upgraded," Abbott said. "Consumers assume to acknowledge that."

Of course, customer acknowledgment is arbitrary and awful about - abnormally in the abandoned restaurant industry. Over the accomplished two years, chains of all types accept struggled adjoin ascent activity costs, a excess of competition, and an bread-and-butter affection that has kept abounding ambitious diners at home in their own kitchens.

So while McDonald's and added fast-food chains may be on top now, it's far too aboriginal to acknowledge their achievement over the blow of the restaurant sector.

"You accept so abounding options for able aliment appropriate now," Fernandez said. "The antagonism has escalated."

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