385x329?source=http://cdn.tfgmedia.co.za/15/Marketing/CategoryImages/LivingRoom_RCLP3.jpg | Foschini Home Furniture CatalogueFoschini Home Furniture Catalogue
Despite operating in a difficult bread-and-butter environment, retail accumulation TFG (The Foschini Group) is advertisement massive advance in online sales.
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385x330?source=http://cdn.tfgmedia.co.za/15/Marketing/CategoryImages/FurnitureRCLP_Couches.jpg | Foschini Home Furniture CatalogueThe accumulation says that its e-commerce analysis has accomplished year-on-year advance of over 40%, on the aback of new developments in its online retail space.
TFG said it has focused on four new casework in the online space, including the addition of EFT payments, the advantage to aggregate online orders at TFG stores, accretion its online archive to accommodate furniture, and acceptance for simpler log-in processes via amusing media accounts.
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385x330?source=http://cdn.tfgmedia.co.za/15/Marketing/CategoryImages/RCLP_Bedroom_5.jpg | Foschini Home Furniture CatalogueIt said that the new focus was a absolute aftereffect of chump feedback, and has led to adjustment ethics activity up by 17% on top of the advance in sales.
EFT payments in accurate now annual for 34% of all online purchases, it said.
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385x330?source=http://cdn.tfgmedia.co.za/15/Marketing/CategoryImages/FurnitureRCLP_DiningTables.jpg | Foschini Home Furniture CatalogueThe in-store accumulating of online purchases works beyond all stores, TFG said.
For example, online shoppers can buy shoes from Sportscene online, but aggregate the shoes at a Markham or Foschini for Beauty.
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385x330?source=http://cdn.tfgmedia.co.za/15/Marketing/CategoryImages/RCLP_031117_bed.jpg | Foschini Home Furniture Catalogue“The account is in the Proof of Concept appearance with the balloon accepting launched in the Western Cape in June this year, but accepted abstracts announce a actual absolute uptake by shoppers so TFG expects the Aggregate In Store advantage to cycle out nationwide,” it said.
TFG launched its online capital with online food for homeware retailer, @home, and customer tech brand, hi, in November 2014.
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385x330?source=http://cdn.tfgmedia.co.za/15/Marketing/CategoryImages/RCLP_Banner1_LRE2.jpg | Foschini Home Furniture CatalogueCurrently, TFG has 12 of its 22 brands trading online. It expects to cycle out the antithesis of its online food over the abutting two years, with appearance retail cast Exact due to go alive in October 2017.
Read: Pick n Pay targets big online grocery advance in Joburg
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385x330?source=http://cdn.tfgmedia.co.za/15/Marketing/CategoryImages/Inspiration_RCLP3_0303.jpg | Foschini Home Furniture Catalogue["373.45"]
385x330?source=http://cdn.tfgmedia.co.za/15/Marketing/CategoryImages/Bathroom_RCLP3_0811.jpg | Foschini Home Furniture Catalogue["373.45"]
385x330?source=http://cdn.tfgmedia.co.za/15/Marketing/CategoryImages/RCLP_031117_coffeemachine.jpg | Foschini Home Furniture Catalogue["388"]
385x330?source=http://cdn.tfgmedia.co.za/15/Marketing/CategoryImages/BED | Foschini Home Furniture Catalogue