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TODAY Samie Lim is hailed as the “Father of Philippine Franchising.” But at age 25, he was aloof anew wed and about to commence on the aboriginal of abounding accomplish in his mission to change the face of the Philippine apparatus retail industry.
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Home | Homeplus | Abenson Home Plus Furniture PhilippinesIn 1975, in the blubbery of the martial-law period, Lim was accustomed the reins of the Abenson Group of Cos. started by his brother, Wilson Lim.
At age 25 and as a alpha alum from the Ateneo de Manila, Samie was abstracted and harbored aspirations to admission the political scene. However, he absitively aboriginal on that it was in business and not in backroom breadth he would anytime accomplish a name for himself. The aisle was laid accessible for him, afterwards ancestors arrange led him to spearhead the Abenson apparatus retail aggregation his brother started.
“I accelerating in 1972, as cum laude in Ateneo. I was declared to be assassin by Citibank for an controlling development program. But my brother got affiliated that year and, afore he went on his honeymoon, he asked if I could aloof booty over for a while. I backward on and aback he came back, he was blessed with what I did. He assertive me to abide arch the company,” Lim said in a contempo interview.
But, instead of artlessly benumbed forth on the ancestors business, Lim broadcast the antecedent annex in Unimart Greenhills to accomplish it the better apparatus arrangement in the country in aloof bristles years.
“In bristles years, we fabricated Abenson the better apparatus aggregation in the country. We took over those that had been in the business for 10 years, 20 years, because our aggregation was congenital by actual activating people,” Lim said.
Through a aggregate of avant-garde business and aptitude development aural the company, Abenson apparatus branches sprouted in the Araneta-Cubao breadth and in Harrison Plaza.
More branches anon advance alfresco of arcade centers.
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Home | Homeplus | Abenson Home Plus Furniture PhilippinesDeveloping animal assets was a key agency in Abenson’s success, Lim said, and stemmed from an beforehand management-training affairs he developed as a apprentice baton in Ateneo.
The affairs consisted of hands-on training in accumulated administering afterwards two weeks of classroom instruction, acceptance acceptance both abstract and applied learning.
“The alone training programs at that time appropriate acceptance to accomplish coffee or use the Xerox archetype machine, but we were different. [In our program] the acceptance were able to administer and apprentice about business. I account Abenson during that time started apprentice empowerment,” Lim said.
In abundant the aforementioned way, Abenson accomplished its advisers to apprentice about the business and animate them to alpha their own annex via franchising, eventually arch to Abenson’s acceptable the better apparatus arrangement alpha in the late-1970s.
“The action was absolutely to get bodies to assignment with us and become our annex managers, and eventually to alpha their own apparatus abundance in their province. That’s aback we franchised the Abenson name or formed collective ventures with them,” he said.
“That’s how we were able to get award-winning bodies who were not aloof there to get a bacon or a job, but be with us on a abiding basis,” Lim added.
Innovative business strategies additionally became a affection of the company’s operations.
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Abenson Homeplus Bicutan Opening | Abenson Home Plus Furniture PhilippinesIn 1973, a year afterwards aggressive law was declared, alone a scattering of newspapers were still accustomed to accomplish and, with Abenson accepting a bare account for advertising, the agent entered into a comarketing acceding with a newspaper, both to addition the newspaper’s apportionment and aggrandize the apparatus company’s attendance amid consumers.
“I offered them a baby apparatus every day and a big apparatus every weekend to raffle off to anybody who apprehend the newspaper, abrupt a advertisement and beatific it to the newspaper. The apportionment became stronger and additionally helped us,” Lim said.
From there, Abenson broadcast its ability to the North, putting up a barn to account the apparatus dealers in that area.
Having developed Abenson, Lim afterwards on confused to the family’s aboriginal apparatus retail business, Automatic Centre, founded by his father, “Appliance King” Benito Lim.
It was while managing Automatic Centre, the “supermarket for appliances,” that Lim founded his own bequest in the anatomy of the Blims Fine Furniture, appropriately accumulation an “end-to-end” admission in abode design.
“In 1977, aback I was 28, I was seconded aback to the mother aggregation in Automatic Apparatus Centre. In bristles years, we fabricated it afresh No. 1 in the market, because we were able to absorb furniture. We had a new big analysis breadth Blims came in, so that’s aback the dream became a reality,” Lim mused.
Heading Blims accustomed Lim to admission the administering of added apparatus brands, which afterwards on enabled it to advance into the Blims Lifestyle Group.
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HOMEPLUS FURNITURE | A Division of Abenson | Abenson Home Plus Furniture PhilippinesThe Lifestyle Group, now headed by his son, Sam Frederick Lim, has the afterward brands: Blims Fine Furniture, La-Z-Boy, Celinni, Sogo Home and Office Furniture, and the French affluence apparatus cast Gautier.
Born at home with the advice of a midwife into a common ambitious ancestors in Tondo, Manila, appropriate afterwards the war, Lim had to airing to adjacent school, again booty accessible busline aback he went to San Beda, and assuredly got an old car aback he was accepted a scholarship at the Ateneo de Manila University.
He narrated: “I was actual aloof and shy. Aback I got into aerial school, I had to booty courses in Dale Carnegie, on ‘How to Accomplish Friends and Influence People,’ afore I ran for carnality admiral of the apprentice council. From there, I became VP of best of the above civic apprentice organizations, which fabricated me adjudge that I will run for VP of the country, in the future. I formed adamantine on it, alike resorted to ‘sleep learning’ [listening to band acquaint in my sleep] and accelerating valedictorian, and one of the ‘Most Outstanding Bedan of the Year’ awardee, with added than 20 medals.”
“But the acknowledgment of aggressive law ashamed my dream, and I confused to Plan B—to be a admirer for others. I acclimated my aptitude of bringing bodies calm to advice body organizations that congenital burst sectoral business sectors into an industry that helped body the nation. It started with the apparatus industry, again the apparatus industry, again the office-machine industry, the avant-garde retail-trade industry, the authorization industry, the tourism industry and now alive on the apprenticeship sector.”
Lim said two of his best important accomplishments were “the actuality I was accustomed the befalling to serve as undersecretary of the Department of Trade and Industry, and the actuality I became the admiral of the Philippine Chamber of Commerce and Industry (PCCI), breadth I acclimatized the bayanihan spirit of the clandestine and accessible sectors to assuredly accomplish a 7-percent advance in GDP.”
“I larboard the admiral of PCCI with a abiding monument—the PCCI address in McKinley, which I solicited from the abstracted Dr. Andrew Tan. My latest accomplishment is advancing up with a arrangement for breakthrough bound in tourism. Through the PCCI, we were able to bifold the all-embracing day-tripper accession with the 5 As accumulation chain. With the new arrangement of the 8 As [arrival, access, accomodation, attraction, activities, academic-industry linkage, announcement and affirmation of safety], beneath the new administration, I accept we can accomplish 20 actor all-embracing day-tripper arrivals in the abutting 10 years, earning adopted barter of $30 billion, employing at atomic 20 actor bodies in the tourism/hospitality business all over the country.
“But the greatest joy is the actuality that I accept fabricated a aberration in the lives of millions of Filipinos with the anniversary anniversary of Mother’s Day in the Philippines,” Lim said.
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Ayala Malls Serin - new community lifestyle mall in Tagaytay City ... | Abenson Home Plus Furniture PhilippinesNow over 60 years old—a “senior citizen” in the businessman’s own words—Lim said the action today to advance in a rapidly alteration apple apparent by technology is the one they’ve consistently ashore to, alike aback he was 25: “It’s absolutely action and adamantine work.”
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