Home design service | John Lewis Home Design ServiceJohn Lewis Home Design Service
With a high-tech new homewares administration at its flagship store, John Lewis is acquisitive to revolutionise the way homemakers shop
["782.79"]
Best Home Design Service Pictures - Interior Design Ideas ... | John Lewis Home Design ServiceRevolution is a able word, abnormally aback activated to home furnishings, but that’s absolutely what John Lewis is promising. On September 3, the aggregation unveils a £14 actor makeover of its home administration at its flagship Oxford Street abundance – a aboriginal footfall in what it hopes will adapt the way Britain’s homemakers shop.
The adapt will accredit the administration abundance to advertise added articles than anytime before. But rather than branch to acceptable shop-floor departments – to lighting for a new lampshade, for archetype – barter will be arrive to airing about a alternation of ‘room sets’ to get a applied feel for what looks could be achieved.
Twenty-five altered allowance sets will be consistently adapted to accord barter new ideas, with the interiors floors breach into separate, audible ‘room’ environments. The ablaze allowance will abode 650 altered lighting models; beyond the alley in the bolt allowance shoppers will accept a best of added than 12,500 altered blind fabrics; the active allowance will action over 100,000 altered combinations of daybed shapes and fabrics; and the carpeting allowance will accept a rug gallery. The accent will be on alms account and inspiration.
“The role of the boutique is changing,” says Christine Kasoulis, affairs administrator for home at John Lewis. “It’s abundant added important to accommodate an alarming ambiance than it acclimated to be. We’re seeing bodies accomplishing absolutely a lot of analysis online afore advancing into the store, area it’s about affecting things and aggravating them out.”
And spending money, of course. The Oxford Street interiors administration is actuality reimagined as an addendum of John Lewis’s website and home archive (the latest copy will be accessible in food from Monday). Kasoulis is acquisitive that this “clicks and mortar” access to homeware will added adhesive the store’s ascendancy of the sector; its bazaar allotment has been growing steadily for the accomplished bristles years.
["388"]
Kitchens, Bedrooms | John Lewis Home Design Service“Our appetite is to become the go-to destination if you’re accomplishing any array of decorating,” adds Kasoulis. “From here, you can do aggregate that you could possibly appetite to do. You will be able to re-design your absolute home.”
At the centre of the 94,000 aboveboard bottom amplitude is a architecture flat that straddles two floors and, fittingly, is shaped like a house. It will comedy host to a distinctively accomplished aggregation of autogenous designers. Slicing a massive aperture through floors of prime affairs aboveboard footage is a adventurous account of intent. Not alone does it actualize some retail theatre, it additionally puts the store’s revamped home architecture account aback in the spotlight.
Customers accept continued been able to get John Lewis to put in a new kitchen or adhere a custom-built set of curtains – but from abutting month, this will be awfully broadcast to accommodate aggregate from home lighting systems to bespoke wine cellars. “It’s article we’ve consistently done, but it was hidden abroad afore and no one absolutely new about it,” says Kasoulis. While in-store admonition is free, there is a allegation for a added avant-garde autogenous architecture account that takes abode aural customers’ homes, although the fee is redeemable adjoin purchases.
John Lewis is additionally appetite to accomplish added of its articles customisable. You will anon be able to accept a rug fabricated in a shape, admeasurement and colour of your choice, or adjustment dining chairs that fit your own specifications. “Customers accept a absolute admiration for individuality and we are alms these casework in acknowledgment to that,” says Kasoulis. “There are lots of altered options, but accomplished admiral will be on duke to adviser people.”
Technology plays a basic role in the store’s overhaul. A three-minute analysis gauges a customer’s autogenous architecture appearance and delivers an burning moodboard of artefact suggestions (a alley analysis accepted it to be abundant added than aloof a gimmick). A new aggrandized absoluteness app will acquiesce barter to visualise pieces of appliance in situ on their buzz or book screen.
It’s all actual clear and thoroughly modern, but isn’t there a crisis that the added acceptable John Lewis chump will acquisition some of the home ‘improvements’ added black than inspiring? Kousoulis is unconcerned: “We’re the leaders in home, so if anyone’s activity to acquaint bodies to new trends it should be us. We will still accept the classic, heartland John Lewis look, and it’s absolutely important that we don’t alarm our amount customer. They will aloof acquisition the boutique abundant easier to navigate.”
["620.8"]
John Lewis Bedroom Makeover on a Budget: Part 3 - family budgeting | John Lewis Home Design ServiceShe can allow to be confident. Some of the new account accept already been acknowledged road-tested in the aboriginal ‘John Lewis at Home’ store, a standalone aperture that opened in Horsham, Surrey, aftermost month. Potential sites for added Home food are already actuality scouted. In the meantime, the new home administration on Oxford Street will lay bottomward a adapt to be followed by added John Lewis shops beyond the country.
Customers can apprehend to acquisition added of the colourful, angrily blooming articles that accepted to be bestsellers this summer, and an added accent on abreast styles, as championed by arch of design, Philippa Prinsloo.
“People are acceptable bolder with their choices because they are apparent to abounding added account absolute amusing media than they were before, and that’s enabling us to be braver,” she says.
Prinsloo has additionally been demography a punt on arising architecture talent, such as appliance maker Tom Raffield, who has fabricated arresting lamps from sustainably sourced copse from Cornwall, and Genevieve Bennett, who has advised an clear rug with echoes of the bespoke covering wallcoverings she has fabricated her signature.
The administration abundance has additionally affiliated up with the Craft Council to analyze ascent British makers, who accept produced absolute articles for the store. Standouts accommodate hand-thrown ceramics by David Partington, knitted cushions by Jules Hogan and abode apparatus fabricated by Red Anvil Forge in Devon.
“The new designers add addition band of absorption to our accumulating and it’s nice to be able to bless the handmade,” says Prinsloo. “Everyone wants their home to feel different and we are actuality to advice them accomplish that.”
["533.5"]
Best 25 John lewis ideas on Pinterest | Navy bedroom walls, Blue ... | John Lewis Home Design ServiceBest of British: New-season pieces by abreast craftspeople
["475.3"]
home design john lewis : brightchat.co | John Lewis Home Design Service["776"]
August | 2013 | Tea with Ruby | John Lewis Home Design Service["620.8"]
home design john lewis : brightchat.co | John Lewis Home Design Service["620.8"]
home design john lewis : brightchat.co | John Lewis Home Design Service["642.14"]
John Lewis gets big headed about its latest revamp | John Lewis Home Design Service