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This year is a big one for Proton, as it promises to turnaround a not-so-encouraging 2015. The civic carmaker awash aloof hardly over 100,000 units aftermost year, a bit beneath the 115k units that formed off dealerships in 2014 – which is “not actual good,” according to Proton CEO Datuk Abdul Harith Abdullah.
As such, the aggregation is renewing its boldness by introducing new articles and an bigger aftersales acquaintance for the brand. Leading the allegation are four new models – the three which we apperceive about are of advance the Perdana, Persona and Saga sedans, with one added accordingly developed by Proton and Suzuki.
The D-segment Perdana, based on the eighth-gen Honda Accord, will be launched in the aboriginal quarter, while the Iriz-based Persona – Proton’s renewed access to the accepted B-segment auto bazaar that will action the Toyota Vios, Honda City and Mazda 2 Auto – will access later. After that will appear the Saga, still based on the accepted archetypal but heavily revised, which will anatomy the basal end of Proton’s new artefact range.
The about alien will be the new Proton-Suzuki archetypal that is accepted to access afore the end of the year – no accommodation accept been appear of the new car aloof yet, but it’s a safe bet that it will be a new A-segment bear to ample a abandoned in the company’s lineup. A rebadged Alto or Celerio, perhaps?
Harith said that these new models will accept “state of the art technology and affirmation standards, yet are affordably priced.” According to him, it is important get these articles accessible “with acceptable technology and acceptable quality,” all while advancement a aggressive amount position for the brand.
Chairman Tun Dr Mahathir Mohamad common that Proton will abide to stick to absolute archetypal names like the Perdana, Persona and Saga, abacus that it will chase the archetype of the cast of Toyota and Honda by architecture new models but application names that accept a history and character angry to it.
To advance the new models, Proton has spent a absolute of RM2.2 billion in basic amount over the aftermost two years, including the analysis and development as able-bodied as on architecture new engines. Previously, arch abstruse administrator Abdul Rashid Musa said that the aggregation is attractive to alter its ageing CamPro engines with a new ambit of direct-injected 1.3 and 1.5 litre engines in both turbocharged and naturally-aspirated forms.
Next comes aftersales, a accepted anemic point for the brand. Proton acknowledges this, and Harith promises an advance in the breadth – affective forward, the aggregation will alone add 3S and 4S dealers to its sales and account network.
With the contempo accession of 29 above Suzuki dealerships as allotment of the Proton-Suzuki collaboration, Proton’s arrangement of 1 1S, 2S and 3S centres has now swelled to 105, which Harith says will accommodate Proton with a solid banker arrangement to abutment the new models.
Proton is additionally planning to ample up accommodation at its under-utilised Tanjung Malim and Shah Alam plants, which are able of bearing up to 300,000 cars annually. The aggregation is targeting to body 150,000 cars this year – a 50% access in sales is a adventurous claim, but we shall see how it goes throughout the year.
Lastly, Proton will be attractive to bolster its cast amount and confidence, with bigger aftersales account and the affirmation of Suzuki technology advancing to its models. With the accord with the Japanese baby car expert, the cast is acquisitive to assuredly put itself on a new akin adjoin its competitors.
Overall, Proton has a bullish angle for the year ahead, and while we still aren’t agreement our bets aloof yet, with a cord of new models advancing soon, it’s barefaced why aplomb is active high. “We are actual assured that 2016 will be a abundant bigger year – a new axis point for Proton,” Harith said.
