[+] Magento Home Page Design Tutorial

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Design Magento's home page : Magento Hosting by Indichosts.net | Magento Home Page Design Tutorial

Magento Home Page Design Tutorial

Magento is a able e-commerce platform, but it’s absolutely not afterwards its SEO problems.

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Magento CMS Tutorial - How to Create Pages in Magento | Magento Home Page Design Tutorial

Here are a few of the best accepted issues I run into with Magento sites. Let’s allocution about how to fix them.

By default, Magento uses the artefact name as the appellation tag. Aback the appellation tag is the alone affair users see from the chase after-effects folio (other than the meta description or snippet), and aback the words in the appellation tag counterbalance added heavily on the chase rankings than any added words on the page, these absence tags are usually an SEO no-no.

It’s not that these appellation tags are necessarily “bad” for your SEO, but aback they will alone rank for searches anon accompanying to the artefact name, they usually beggarly you are missing out on a lot of SEO potential. You should amend the titles to accommodate added general, unbranded advice that will advice consumers acquisition your articles alike if they aren’t attractive for the specific cast names. Ideally, this should be accompanied by keyword research.

Remember that the appellation tag is additionally the aboriginal affair users see from the chase results, so accomplish abiding that it catches the eye and indicates appliance appropriate away, rather than aloof advertisement keywords.

In adjustment to amend the appellation tag, aloof cross to your artefact folio on the aback end and amend the “Page Title” field. Magento will artlessly use the “Name” acreage otherwise, which is acceptable too abbreviate and uninformative for searchers.

It’s not aberrant for bodies to use simple artefact variants for things like altered artefact colors, aback this allows them to be listed as abstracted articles which are easier for users to find.

This can be a acute move from a UX perspective, but it’s important to agency in the SEO implications.

If your simple artefact variants aren’t customized with altered artefact descriptions, you don’t appetite the chase engines indexing them as abstracted products, aback this creates alike agreeable issues which can adulterate your rankings or, in acute cases, get you penalized.

To accord with the issue, accomplish abiding to put a approved tag like this on your artefact variants:

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This should go aural the <head> area of the folio HTML. You should accommodate it on every artefact variant, including the primary artefact folio itself.

There are three means to add approved tags in Magento.

First, you can go to System > Configuration > Catalog and bang “Search Engine Optimizations,” again accomplish abiding both “Use Approved Link Meta Tag For Categories” and “Use Approved Link Meta Tag For Products” are both set to “Yes.” This won’t handle every bearings area you should be application a approved tag, but it will booty affliction of the below fruit.

A additional advantage gives you added diminutive ascendancy over your approved tags. Go to Catalog > Manage Articles and locate the articles that accept alike content. Bang on the artefact and baddest “Design” from the Artefact Advice menu. Add the afterward to the “Custom Layout Update” acreage and you’re all set:

<rel>canonical</rel>

<href> https://example.com/the-primary-product-page-url/</href>

</action>

</reference>

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You’ll charge to do this for anniversary alike page, including the primary folio URL for anniversary of them. Obviously, this is a added time arresting method, but it’s the alone way to booty abounding ascendancy over which pages are canonicalized to which.

Finally, you accept the advantage of artlessly application FTP to anon amend files with <link rel="canonical" href="https://example.com/the-primary-product-page-url/"> in the <head> section.

Filters that artlessly adjoin a concern cord (the actuality afterwards a catechism mark) to your URLs aren’t abundant of a problem, as continued as you accept configured Magento to canonicalize these pages to the adaptation afterwards the concern string.

Unfortunately, some capacity use filters that accomplish absolutely new URLs. Watch out for this, because it creates duplicates of the primary pages and can accomplish you affected to Google Panda (an algorithm that could even you out of the chase after-effects for application too abounding identical pages).

Do NOT attack to accord with this by creating activating titles that go forth with the filter. This alone enhances the problem.

Instead, you should affably ask the chase engines not to basis these pages application the <META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW"> tag aural the <head> section.

Make abiding that you are application “noindex, follow,” and NEVER “noindex, nofollow,” aback the “nofollow” tag does annihilation but needlessly bandy abroad PageRank.

The approved tag may additionally assignment but I would admonish adjoin it in this accurate case. The chase engines generally avoid the approved tag if the pages in catechism are too altered from anniversary other, and filtered pages are in that (not so) “sweet” atom area they are alike abundant to accompany on the acrimony of Panda while additionally actuality altered abundant that the approved tag won’t work.

Installing SSL is a actual acceptable abstraction if you appetite bodies to booty your e-commerce armpit seriously, but aback it additionally creates an HTTPS URL for every HTTP URL, this can actualize a alike for every distinct folio on your site.

We awful acclaim implementing site-wide HTTPS, aback Google considers this a absolute baronial agency and it eliminates the alike agreeable issue. To do this, go to System > Configuration > Accepted > Web, change your “Base URL” acreage to your HTTPS homepage, and set “Use Secure URLs in Frontend” and “Use Secure URLs in Admin” to “Yes.”

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Magento CMS Tutorial - How to Create Pages in Magento | Magento Home Page Design Tutorial

Search aftereffect pages are actually, absolutely alleged out by Google as article that they don’t appetite to accept in their index.

Make abiding that your chase aftereffect pages are set to “noindex, follow” so that they don’t end up in Google’s basis and annoyance bottomward your site’s affection account with the chase engines. Aback there can be bags of chase aftereffect pages on your site, sometimes added than artefact pages themselves, this is article you appetite to accomplish abiding chase engines aren’t weighing.

There is a Magento ambience to do this automatically. Afterwards it, if you change a artefact URL, all antecedent links to the folio will go 404. This is abundantly arresting for users and it throws abroad PageRank.

To set this up, go to System > Configuration > Catalog and bang on the “Search Engine Optimizations” section. Bang on it, and accomplish abiding that “Create Permanent Redirect For URLs if URL Key Changed” is set to “Yes.”

A able affair uses one and alone one H1 tag, no more, no less. The H1 tag is meant to be the banderole of the page. It doesn’t consistently charge to be absolutely the aforementioned as the appellation tag (since the appellation tag is a alarm to activity and the banderole is a greeting to users), but it has an according accent and should accommodate your keywords.

You will charge to adapt or change your affair if it places your folio banderole in an H2 tag or artlessly a ample chantry afterwards a branch tag, as able-bodied as if it uses an H1 for every subheading and not aloof the folio headline.

Make abiding that the actual subheadings are additionally acclimated appropriately: H3s should consistently be nested central of H2s, H4s central of H3s, and so on. These hierarchies are important for the chase engines to accept the semantics of your armpit properly.

If your e-commerce armpit is active on Magento, I’d advance you accord your armpit a analysis to accomplish abiding none of these is an affair for you appropriate now. It’s a abundant befalling to accouterment some below SEO fruit.

* Adapted advance image: Public Domain, pixabay.com via getstencil.com

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