Laura Ashley Home Design Service
The aerial Street alternation is the latest to annex into the auberge industry, afterward in the footsteps of designers Missoni, Moschino and Armani.
["738.17"]Situated in a Victorian apish Tudor abode that the company bought for £5.8m, the country retreat offers 49 alone advised apartment boasting the finest of furnishings, wallpaper and curtains in analogous fabrics.
There are few signs of the floral prints that Laura Ashley is acclaimed for – a advised move to change people's perceptions of the brand, said a backer for the British brand.
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"We basic to advertise the avant-garde Laura Ashley through creating a ablaze and abreast interior," she said.
Despite the avant-garde front, nods to Laura Ashley's ancestry throughout the auberge can booty guests aback in time. A affected account of the aboriginal shop, a affected archetype of the Pelham print, the aboriginal book Laura Ashley designed, while sat at her kitchen table, and a bank covered with images of Laura Ashley photo shoots over the years accord a glimpse at the brand's roots and history.
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Along with the acme of breeding in its bedrooms and interior, the auberge additionally boasts the centralized Cavendish restaurant, alms accomplished dining in English and Malaysian cuisines, as able-bodied as the Terrace Bar, which serves lighter bites with across-the-board angle of London and the admirable auberge gardens.
Located in Elstree, Hertfordshire, the absorbing auberge is aloof a stone's bandy from the basic and is amidst by 10 acreage of sprawling accustomed backcountry with landscaped area featuring quintessentially English countryside views.
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Its arch operating officer, Seán Anglim, said the auberge would become a "brand showcase" for its articles and autogenous architecture service, calling it "something special". Laura Ashley, characterised by Romantic English designs and generally with a 19th-century rural feel, dates aback to 1953 back Welsh-born Laura and her bedmate Bernard began press bolt on their kitchen table in London. The brace invested £10 in copse for a screen, dyes and some linen, and printed their own fabrics.
Prices alpha from £150 for a accepted allowance up to £500 per night for the best exceptional suite.
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