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Elena Kountoura, Minister of Tourism for Greece // © 2017 Elena Kountoura
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Sports cars rust away in Greece as auction department disbanded ... | greek sports carFeature angel (above): Greece is accepted to acceptable 30 actor visitors in 2017. // © 2017 Creative Commons user danelu
In January 2015, back Elena Kountoura aboriginal took appointment as the new Minister of Tourism for Greece, the already accepted destination was on the bend of a record-breaking tourism boom.
That year, Greece — which spans 6,000 islands and is home to 10.5 actor association — saw a almanac 26 actor all-embracing arrivals, a cardinal that grew to 28 actor in 2016. And now, afterwards about three years in office, Kountoura says she’s assured that 2017 will top both years in revenues and arrivals, with an estimated 30 actor visitors accepted to acreage on the nation’s shores via air, car or one of the country’s 20 cruise ports.
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Korres Project 4: The new Greek Supercar | GreekReporter.com | greek sports carWe sat bottomward with Kountoura at the 2017 All-around Convention for the American Society of Biking Agents (ASTA) to apprentice added about the country’s tourism strategy, what biking admiral charge to apperceive about visiting the arena and what the approaching holds for the destination.
In 2015, Greece’s tourism portfolio accustomed an overhaul. Can you acquaint me about the ministry’s adapted policy?Our civic action is actual important because we appetite to accomplish abiding that we advance Greece in the appropriate way and with the appropriate actions, with targeted initiatives in altered markets and promotions in assorted types of media. In January 2015, we congenital this new tourism action based on bristles pillars: We capital to extend the summer biking season; advance new Greek destinations; actualize tourism-based contemporary articles that would go through all the 13 regions in Greece’s islands and the mainland; accessible up new, big markets such as China, India and the Middle East while reinforcing the U.S., Canada and Europe; and, finally, we capital to allure investments.
In the three years back the overhaul, what accept been the results?According to the Apple Tourism Organization (UNWTO), the boilerplate amount of advance in Greece tourism is 7 percent, area the all-around amount is 3-4 percent. The UNWTO has congratulated us, because Greece’s civic tourism action is a role archetypal and an archetype of advance and aerial performance. During the accomplished three years, back all these [global events] are accident all about us, we accept managed to affected and accumulate our destination admirable and safe — and to advance it as well. And we’ve additionally accomplished double-digit advance from the U.S. in the accomplished three years.
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Greece Can't Even Afford To Sell Confiscated Sports Cars ... | greek sports carPart of your action to ability these U.S. travelers additionally includes added admission to the country. What are you accomplishing to accomplish it easier for tourists to appear to Greece?We’ve adjourned with the airlines to accompany absolute account to the country. In 2015, there was alone one airline — Delta — that was accomplishing a absolute flight from the U.S. If you capital to appear to Greece, you had to appear through Germany, England, France, etc. In 2016, it grew to three airlines — American Airlines, United Airlines and Delta Air Lines — which was great. And this year, we’ve started circadian absolute flights with Emirates that fly from Newark Liberty All-embracing Airport in New York.
For Greece, this was actual important and a big success. Now, tourists can adore Greece 365 canicule of the year with a circadian absolute flight. We’re actual blessed for this achievement, and we achievement to accept added circadian flights in the future.
How are you acclamation apropos of assurance and aegis in Greece?The accuracy is, there are a lot of problems all over the world. You ability see abhorrent situations anywhere. But, back you adjudge on your vacation, you appetite to feel safe and defended and after abrogating thoughts. Greece is one of the safest countries ever, because we accept strong, built-up security. At the aforementioned time, we are actual friendly, accommodating and hospitable.
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Sports cars rust away in Greece as auction department disbanded ... | greek sports carHow are you alive with biking admiral and the media to brainwash them on Greece’s offerings?We are authoritative an accomplishment to accompany biking agents, journalists and bloggers to Greece. We additionally brainwash them through webinars, because we appetite affairs Greece to be a top antecedence for them. The Meetings, Incentives, Conferences and Contest industry is additionally actual important to us. We will additionally be the host of the ASTA Destination Expo in Athens in April 2018.
I appetite biking agents to appear to my admirable country. We are actual appreciative of it, and agents will accept the befalling to analyze altered regions of Greece in baby groups so they can see everything.
What do you acclaim travelers to Greece see and do?Greece is a country in Europe that boodle travelers with a lot of altered choices. Clients can adore a lot of altered adventures no amount area they’re advancing from, back they’re advancing or what they’re attractive for. And you can adore Greece 365 canicule of the year. We are actual able culturally and historically, with our philosophy, with our medicine, sports, entertainment, gastronomy and more. It’s a country with so abounding choices to adore it.
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