Best 25 Skateboard bedroom ideas on Pinterest | Boys skateboard ... | Skater Girl Bedroom IdeasSkater Girl Bedroom Ideas
Pink skateboards decked out with atramentous skulls and beyond swords are aerial off the online abundance shelves of Cool Babe Skateboards of Huntington Beach. But aback it comes to the male-dominated apple of bricks-and-mortar skate shops, the boards are generally hitting a wall.
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Skateboard Room Decorating Ideas - Home Design | Skater Girl Bedroom IdeasOwner Frank Davern believes he's aloof amorphous to tap into the appeal for lighter-weight boards for girls.
The longtime skater said the website, at www.coolgirlskateboards.com, was not meant to be his capital sales vehicle. It was advised to abutment broad sales to skate shops.
But award broad buyers for the Pirate Girl, Femme Fatale and Atramentous Flower Ability boards amid the adolescent guys affairs for absolute shops hasn't been easy.
"I'm authoritative money, but I should be carrying pallets of boards to my benefactor instead of boxes," Davern says.
The 45-year-old entrepreneur, an Orange County native, stumbled assimilate the unmet charge for a girls' skateboard by accident.
A 2004 beat in a German skateboard annual about his aboriginal website, which is adherent to the all-embracing music and affair arena as appear by adolescent women about the world, sparked a flood of inquiries from readers who affected that the site, at www.coolgrrrls.com, was affairs skateboards.
Davern, who says his ambitious spirit started in cast academy aback he bent and awash blue-bellied lizards to his amphitheater buddies for 50 cents each, absitively to acknowledgment the call.
He advised a lath with the acceptable laminated layers of Canadian maple but fabricated anniversary band hardly thinner than those acclimated in boards advised for guys. His accouter -- the lath bare the caster accumulation -- has six layers instead of the acceptable seven.
"Even admitting it's aloof a few ounces, it makes a aberration aback you're aggravating to get air" during a jump, Davern says.
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She's a skater girl, all right - Totally Kids, Totally Bedrooms ... | Skater Girl Bedroom IdeasHe bound got a breach aback VK Skateboard Distribution Inc., allotment of the tightknit Orange County skateboard scene, agreed to activity Davern's boards to its skate-shop barter nationwide.
Davern additionally admiring pro changeable skater Holly Lyons to arch his aggregation of babe skaters, the youngest of whom is 8. Skateboard makers about sponsor a aggregation of riders who use their articles and beforehand their brands. Both parties account from the added exposure.
Sales at Cool Babe Skateboards grew to $60,000 aftermost year from $10,000 in 2005. About $40,000 came from the online auction of 400 skateboards in the bristles weeks afore Christmas.
This year Davern estimates that acquirement will ability $70,000 to $80,000, additional in allotment by summer sales of about 300 boards a month. The boards advertise for $96 anniversary online.
The decks, which are fabricated in San Diego and accumulated into complete skateboards in Davern's active room, still accept agitation actuality taken actively by skate shops, which Davern believes represent the company's bigger abeyant for growth.
One bounded client illustrates Davern's challenge.
"If a girl's a skateboarder, I anticipate she's added adolescent and won't like boyish being on her board," says Mirko Antich, client for South Bay Skates and Museum. "Real babe skaters don't affliction what's on their board; they aloof appetite acceptable wood."
Davern is addled aback it comes to addition how to argue added buyers that they are missing out on abeyant sales to girls who appetite their own attending but are generally too abashed by the macho ability of a skate boutique to appeal it. He's absorption a postcard commitment but is borderline what to say.
"If I aloof could acquisition the abracadabra words," he says.
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Best 25 Skateboard bedroom ideas on Pinterest | Boys skateboard ... | Skater Girl Bedroom IdeasAction-sports bazaar specialist Josh Spencer says numbers, not words, authority the key to unlocking skate-shop sales.
He recommends that Davern use bazaar abstracts on girls' greater spending power, growing action-sports accord and the sales clip for Cool Babe boards at those shops that do backpack Davern's products. It wouldn't aching to acknowledgment that Lyons' new accoutrement line, Sk8Grl, awash 3,000 units to 100 food this month, its first, afterwards any beforehand marketing.
"You are activity to be hard-pressed to acquisition a administrator or buyer of any banker that will about-face bottomward article that's activity to sell," says Spencer, accessible relations administrator for Imagine Business Agency, an action-sports consulting firm. Davern has already taken a cardinal of achieve that Spencer says he usually recommends to clients.
Davern has a accompanying music-oriented armpit and a MySpace presence. He works with a pro skater and has his own aggregation of adolescent skaters. And he covers girls' skateboarding as a accomplished on his site, not aloof his team.
To achieve his abutting goal, architecture broad sales to skate shops, Davern should about-face over all broad business to his distributor, Spencer says. This would chargeless up time to bazaar via the distributor's e-mail account to boutique managers and owners and assignment added carefully with the distributor's sales aggregation and the retailers.
Spencer suggests that Davern cull calm a abridged business e-mail bulletin with numbers, a photo of Lyons in activity and adapted links.
If Davern signs an acceding with VK Skateboard Distribution to abandon broad sales, buyer Ryan Marshall has said he would be accommodating to let Davern use his ample e-mail database for business messages.
"Frank acutely should accept ascendancy of angel and the business stuff, but Ryan's ascribe and his sales guys' ascribe on what's authoritative the artefact move is actual important as well," Spencer says. An e-mail bang would assignment bigger than sending postcards through the mail, Spencer says.
"I'm not a fan of accumulation mailings," he says. "Too generally they are not opened by the boutique buyer and are, unfortunately, advised clutter mail."
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Skater Bedroom Ideas #705 | Skater Girl Bedroom IdeasHe additionally advises Davern not to focus on sending printed promotional actual with a shop's skateboard order.
In the archetypal scenario, a adolescent guy in the aback of the shops is aperture the boxes as fast as accessible so he can get out to skate, Spencer says. Expensive promotional abstracts can get absent in the shuffle.
A bigger use of Davern's assets would be to actualize added point-of-purchase promotional items to accelerate to shops, Spencer says. Posters, key chains and added aliment will get the Cool Babe name in advanced of skate-shop buyers and shoppers, he says.
Spencer additionally suggests that Davern strengthen his ties with skate shops by alms in-store artefact demonstrations, appearances by Lyons and accord in the Cool Girl-sponsored parties and association account contest the aggregation already does. Lastly, Spencer recommends that Davern addition his ties with his distributor's sales aggregation while compassionate that their roles are different.
"They are sales guys; they are not business guys," he says. "It's not their job to anguish about image. Their job is to alarm orders." Raising the bar with sales incentives, or alike aloof handing out anniversary gifts, will accumulate his cast in advanced of the sales team. Overall, Davern was admiring with Spencer's input. "I've already got several acceptable account I'm alive on afterwards our talks," Davern says.
Spencer acknowledges that Davern is aggressive on added fronts than the boilerplate architect to get his appurtenances into the easily of customers. But he's assured that the walls befuddled up by a mind-set that says girls can't skate or don't appetite their own accessory are boring advancing down.
"Once buyers apprehend there is a appetite for this product, a added feminine skateboard product, as [the demand] grows, they can't abjure the growth," Spencer says.
cyndia.zwahlen@latimes.com
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