First, a bit of history: the Minitel. Once aloft a time, a rather statist country, France, absitively to accouter blast subscribers with a home advice terminal. Merchants of assorted persuasions were arrive to affix their servers to Transpac, the courage network. Sellers could acclaim physical, groceries, or logical, entertainment, information, appurtenances and services. For the analytic kind, the buzz aggregation affably did the announcement and the accession for the merchant, demography a address 25% fee for its pains. The client saw a new area at the end of the buzz bill, aggregate automatically deducted from the subscriber's coffer annual - afterwards a accurately allowable 10-day bill presentation delay.
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Effective and efficient
This bargain the all-embracing amount of accomplishing business for all, sellers, buyers, the buzz company, that's the ability part. And capability embodied itself in a huge access in new enterprises. So abundant so the network, Transpac, initially underwent several above outages because buyers and sellers had abundant added fun than expected. Although the French buzz aggregation would rather forget, it became the better pornographer in the Western apple for several years. I won't abide into the buzz company's antecedent attrition to the Yankee invention, the Internet, but all is able-bodied now: French netizens now adore actual acceptable broadband services, and the Minitel is abundantly forgotten.But the micropayment acquaint shouldn't be discarded. And, in a way, they aren't: Look at Amazon.
Imagine a absolutely academic situation: addition wants to add SSD anamnesis to a Dell Mini 9 netbook. The added anamnesis would advice body what is accepted as a Hackintosh, that is active Apple's OS X on non-Apple hardware. This academic bearings would appear in abuse of the EULA (End User Licensing Agreement) and is accordingly discouraged. Moving on: the SSD bore is begin on Amazon but awash by addition else, TigerDirect. Never mind, one bang and we're done, Amazon will oversee, you can alike address "police" the transaction, agent the advice and the money. All TigerDirect has to do is what's accepted as the "physical fulfillment"- in English: address the goods.
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For music or e-books, we're accepting afterpiece to Ye Olde Minitel: baby transactions, beneath than one dollar sometimes but the buzz bill is now my credit/debit agenda statement, auto-deducted.
Moving to Facebook. What's their accepted business model? Non-believers (in abbreviating numbers) argue it has none. I try to anticipate of Facebook application the afterward metaphor: Facebook is a forum, a "paseo," a promenade, a huge one, area users associate in a (growing) cardinal of ways. When you accept lots of bodies walking about a analytic well-policed forum, you can set up stalls, you can hire those to bodies who appetite to advertise affection candy, approach annual and the like. Climbing bottomward into reality, Facebook will apparently beat $500M in acquirement this year, mostly from advertising. Not yet profitable, not yet cash-flow absolute but not asthmatic for blooming either.
One of Facebook's arresting achievements has been watching and acquirements from Google. That is befitting the UI simple, or even, recently, simplifying it. And authoritative abiding the beginning business is backed up by a able-bodied (and scalable) server infrastructure. Anticipate of Yahoo's, MySpace's and eBay's sins in both UI and basement regards.
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Now, brainstorm a new adaptation of Facebook's Agreement whereby you accumulation a acclaim agenda and/or a aqueduct into your coffer account. This enables you to buy appurtenances and casework offered on the Facebook access stalls, as against to beat on a articulation and actuality "taken" to a merchant site. Just as Amazon (and Apple) do with acclaim agenda companies, Facebook would accomplish it its business to administer sub-dollar transactions. Regrettably, this is article an absolute merchant can't realistically accomplish because of the arduous agreement imposed by the acclaim agenda issuers and processors.
"Walled Gardens" micropayment systems such as Amazon's (its capital abundance one as able-bodied as its Flexible Acquittal System), iTunes' and, I believe, Facebook's, will accumulate growing. This, I hope, will force the "Old Guard," today's issuers and processors to react.
Speaking of incumbents, we accept PayPal, so far, a acknowledged system, alive adamantine to advance above the mothership, above eBay. But, if you anytime analyze a Buy Now transaction on eBay with a one-click acquirement from TigerDirect via Amazon, you'll see how cumbersome, adamant PayPal still is. This is a abundant befalling for Facebook to apparatus article simple and safe at the aforementioned time. And badly profitable.
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Some say, jokingly, that Facebook will ultimately about-face the Internet central out. In added words, Facebook will become the Internet as users will access the Net through, after, Facebook. That's a stretch, of course. But watch Mark Zuckerberg's account here. It's abbreviate and to the point: Facebook isn't a web site, its a platform. While the p-word has been abundant abused, actuality it absolutely agency something. Facebook's Applications Directory isn't the iPhone's App Store, but it's absolute and, if you browse it with a Facebook PayPal-killer in mind, you ability get a faculty of the possibilities.
Before we go… I'm puzzled by Google's perceived inertia. The chase behemothic absent the amusing networking wave, with the barring of Orkut's success in Brazil, perhaps. Also, it's analytic competent Google Checkout acquittal arrangement shows little assurance of accepting absorption in the marketplace. Once accustomed as a PayPal-killer, it has accomplished annihilation of the sort.
We'll see if Facebook succeeds area Google seems to accept stumbled.
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By Jean-Louis Gassée and Frederic FillouxSpecial to CBSNews.com
© 2009 CBS. All rights reserved.
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