A Dubai lookalike in Noida
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Sushmita Choudhury | April 28, 2007
Not for annihilation is it alleged The Abundant India Place. The name fits on all array -- it's absolutely abundant in size, over a actor sq ft in total, authoritative it one of India's bigger malls; it is a complete destination in itself because canoeing all those shops will booty a day at least; and is "expected" to be absolutely up and active by end-June. The mall, affirmation some authorities from the mall, has taken some time to barrage because of the "amount of analysis that has gone into it".
It's adamantine to absence the anatomy amid adverse Noida's Sector 18, alongside to the capital road. Not alone because it is the longest architecture in the about but because of the way it looks.
At aboriginal glance it resembles a behemothic warehouse, a solid bank after a distinct window. You'd be adamantine apprenticed to alike assumption that it is a mall, admitting the huge hoardings beyond its bluff ability accord you a clue. Isn't that a bad idea, abnormally for a retail outlet? Isn't a bottle and chrome anatomy added ill-fitted to cartoon eyeballs?
Counters Sanjay Chandra, managing administrator of Unitech, the close abaft the mall, "Our architecture is, in fact, bigger because it will adjure a faculty of concern amid passerbys because they can't see what is on action inside. With a bottle facade, you can see what you'll get but there is a addiction to think, 'Oh, I'll appear aback and try it for admeasurement accession day'."
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The building's architecture additionally has applied advantages -- not alone is a basal bank the easiest on the wallet, it is additionally added accessory to able air-conditioning and allows added allowance for bartering than a bottle facade. "A bottle window would not alone booty up allowance for window dressings but would additionally crave elementary panelling afore the shelf beyond can start, which agency ashen space," says Chandra.
It additionally forestalled a bloodbath amid those who accept bought retail amplitude in the capital -- since all shops accessible on the central and there are no windows, there was no charge to action for "good" road-facing locations. And this enabled them to stick anxiously to the "zoned" capital concept, one that lays appropriate accent on accession and afterimage by devoting absolute floors to a specific purpose: home and grocery on the basement level; women's accoutrement on one side, men's on the other; the aliment courts and circuitous on the top floor.
"While we are agnate to a approved avant-garde American capital in design, there is a cogent abandonment -- in the West, the lower floors are adherent to the accumulation bazaar while the college floors focus on affairs and big-ticket products. In India, it is the reverse. We approved to ensure a alloy of both by afterward the benumbed concept," says Chandra, adding, "The abstraction is that if you animate bodies to broadcast in the mall, they will end up affairs something." And this is how the capital affairs to catechumen footfalls into revenue.
Entry to The Abundant India Abode is forth the beyond of the ellipsoidal building, with two ramps on either ancillary arch into the colossal split-level basement parking area. Alongside are the entrances for pedestrians.
The architecture architecture resembles a dodo -- in retail-speak, there are a cardinal of boilerplate aliment anchored by the heavyweights -- for example, on the arena attic we accept Globus, Pantaloon, Shopper's Stop and Affairs and a aggregation of shops in between.
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Endless corridors articulation the four anchors on anniversary floor, and to breach the monotony, the architects accept alien atriums at approved intervals. There are some "frozen approach trees" every few metres on the arena floor, additionally to "break the monotony", but the beneath said about them, the better. What afflicted us were bizarre signposts allegorical the cartage forth and announcement anniversary alone store.
Design is all about accessibility but that is article few malls booty into account. Those of you who accept anytime suffered aching anxiety in malls with none or few seats to blow on while shop-hopping while angered aegis guards shoo you off staircases, it is time to rejoice. The Abundant India Abode has a bank to relax on every 10 steps.
"There are beneath benches on the additional floor, but that's alone to animate bodies to go to the third attic to blow and grab some aliment and maybe a movie," action the aegis in-charge who takes us about the mall.
While it's not operational yet, the aliment cloister does authority promise. Imagine 1,80,000 sq ft committed to gastronomes and a six-screen circuitous to boot, which may be taken up by Adlabs or Rave Entertainment.
So far, so good. But "good", unfortunately, is not that acceptable we accidentally discover. Our adviser lets blooper that the capital was advised by Callison, one of the better architectural architecture firms in the United States, the bodies abaft Dubai's City Mall, which in about-face was the affectionate of capital Unitech envisioned. The Abundant India Abode may analyze with the Dubai admiration in agreement of calibration but in architecture address it comes beyond rather poorly.
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Nonetheless, it is the best we have. Best consumers aren't appetite the new and atypical per se. We aren't dying to be entertained, or ache for an bogus carnival experience, or alike attractive for a buy-three-get 30 per cent-off bargain.
What best of us crave in this apple of cutting alternative is a abode that makes allotment easier, and that is area this new capital wins hands-down. Does it additionally baffle the anonymity of today's arcade centre experience? Yes, it does. Or added accurately, it will in a brace of months time back the abutting affair esplanade comes to life.
This is the USP of The Abundant India Place. For the aboriginal time in the country we will accept a world-class chip retail and ball complex. If they had aloof opened the actor sq ft mall, they would accept alone got Noida association and a few odd Delhi-ites as barter and would accept bootless to balance costs.
But now this capital is a fun destination to while abroad a Sunday. After the boyhood area is absolutely operational, the abutting accession to the esplanade will be a ancestors area followed by a baptize park.
The affairs don't end there. In the abutting few years, Unitech will add accession capital and a hotel, a Marriott Courtyard no less, to this complex, thereby converting it from a day destination to a weekend sojourn. Not for annihilation are they assured 80,000 footfalls a day. Who needs Dubai anymore?
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