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Justin Saunders’s massively-influential Internet affection lath is now a belvedere for artefact releases—like this affected canoeing bike.
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OMG LOOK AT ALL THOSE BOOKS ... | Home Decor Ideas TumblrSince 2008, Internet aesthetes accept navigated to JJJJound.com to absorb up the acceptable life. The site, started by Montrealer Justin Saunders, is a about amaranthine beck of anesthetic cool: photos of tonal interiors, affected cars, attractive women, minimalist fashion, flush memes—the account goes on. JJJJound’s accumulation artful is Saunders’s acutely aerial aftertaste threshold, which is so on-point that Kanye West has been accepted to affectation the catechism “Is that JJJJound approved?” to himself. Over time, Saunders developed a Montreal-based artistic flat that has agilely formed for some of the better names in appearance and ball (like Mr. West). And in the accomplished few years that flat has boring broadcast into customer-facing design, affairs totes, coffee mugs, hats, socks, Vans, and added essentials beneath the JJJJound moniker. JJJJound’s articles are not barmy merch—they’re added like activity essentials pulled beeline out of the photo stream, oak trestles and all. And what could be added of the JJJJound artful than a admirable canoeing bike? Today Saunders is absolution the JJJJound bicycle, which he created with Montreal bike boutique Bassi over the advance of a year. It has cork handles, a deep-green finish, basal branding, and an acutely chilled-out vibe. And oh yeah—it photographs absolutely well, too. We batten with Saunders about architecture flat set-up, and how he developed this insanely-cool ride.
GQ Style: How did you about-face this angel curating armpit into a artistic practice?Justin Saunders: Websites like JJJJound are a abundant tool, an amazing business agenda to allotment your eyes with the world. It gave me admission to conversations I capital to be a allotment of.
What’s the accoutrement like at your studio? How abounding advisers do you have?The Montreal flat hosts about eight creatives walking in and out of the space, administration day to day operations. We mostly accomplish like an bookish analysis team, advance a lot of time discussing acceptable architecture and ethics, afresh applying those conversations to projects. JJJJound.com has admiring some abundant minds over the years, we are advantageous to accept admission to an continued all-around arrangement of thinkers, with able akin advice, who bell in on accumulation argument chats and emails about any accustomed subject.
The flat operated as a consulting advanced for the longest time but I’ve afresh put new focus and activity appear the assembly of concrete appurtenances beneath the JJJJound moniker. Best of the R&D for these items is done centralized in our tiny amplitude as a hobby. We selfishly accept to launch/produce items we appetite in our lives: We charge a simple cascade over coffee dribble for the office, alarming let’s accomplish one. Montreal is accepting algid again, alarming let’s accomplish beanies for ourselves. The abundant affair about JJJJound is it has admiring purists who abutment these products. I like to accept our admirers is a abundant mix of artistic intellectuals from all fields who allotment our activity for design. The aggregation absolutely loves the past, and items that accept accurate clue records. Best of us are predictable, consistent, and stubborn. But we are bedeviled with the approaching as able-bodied and appetite to be complex in abstraction it as best we can.
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Best 25 Tumblr room decor ideas on Pinterest | Diy room decor ... | Home Decor Ideas TumblrHow continued did it booty you to accompany the bike from abstraction to accomplished product?I've been aggravating to advance an affordable bike for the JJJJound activity for years. I met Julian Gammon from Bassi by adventitious in Montreal in Saint-Henri, the adjacency area my flat is located, and we both accomplished we aggregate a affection for accomplished capacity and affection products. We instantly agreed on a accord and spent the summer activity over account on how to actualize a short-distance coaster anchor bike we both capital to ride for the blow of our lives. Bassi creates abundant bikes, so developing the B/01 went acutely smoothly. This is a affection project, it took us a year to get the bike accessible to ship. But I’m blessed we took our time to be anxious about it.
What aggressive the appearance and color?The B/01 geometry is aggressive by the airy angles and the adequate benumbed position of archetypal Japanese touring bikes. It has a beneath top tube for a added cocked benumbed position. The admixture of these appearance mixes cool able-bodied with the specific coaster/brake abbreviate ambit affair of this bike. I assumption you could say it was advised with Montreal aboriginal morning coffee runs in mind.
The blush of the anatomy is hunter green, we alarm it “Almost Black.” Back the sun hits the anatomy during the abracadabra hour, the blush turns into the best amazing accent of green. The cork and covering appearance acquainted accustomed to go with. All the apparatus on this bike accomplish me smile. Branding the bike was additionally a debate. We all capital to put cartoon all over it in accurate ’70s style, but we absitively to accumulate things basal with a beneath is added approach.
I’ve heard you allocution a lot about the alleged “888 approach” to assignment activity balance: 8 hours work, 8 hours play, 8 hours sleep. Why is that access important?I anticipate the 888 abstraction is apparently my own claimed projection. It’s the greatest admonition of antithesis that I've appear across. Back you are adherent and amorous about your ability and your assignment you bound balloon to disconnect. This 888 algebraic reminds me to accumulate my 24 hour canicule stabilized. I did acquisition a hack—I accomplished I can do 16 hour accouterment back assignment and comedy are the aforementioned for me.
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Best 25 Tumblr rooms ideas on Pinterest | Tumblr bedroom, Bed ... | Home Decor Ideas TumblrAre you a collector? Or do you accept a added abstinent home setup?I'm absolutely abstinent in abounding ways. My accommodation is appealing abandoned with basal commonsensical items only. The flat operates somewhat as an atelier, so it’s way added chaotic and arranged with old references; old coffee machines, crewnecks from the ’70s, soap samples from the South of France, etc. Back I was adolescent I kept and calm everything. I had it all in a accumulator assemblage until a few years ago back the accumulator assemblage was beggared clean, absent everything. Continued adventure short, back you get absolutely wiped apple-pie like that, you don't absolutely blitz to advance in new dust collectors. You aggregate .jpegs and buy what you need.
You tend to Tweet alone questions, allurement your followers abysmal questions about creativity, or how they ascertain things like “luxury.” Why? [Justin has back deleted all his tweets.]It's my beck of alertness I suppose. Questions I ask myself and the bodies about me. I like assuming Twitter is a being in the aforementioned allowance as me.
How abounding benighted texts/emails do you accept at any accustomed point?I’m a workhead. I don't accept the absorbing amusing activity a lot of my assembly have. Not as abounding admission texts as you would think.
Will you amend JJJJound again?A catechism I get asked way too often—soon. I accumulate a binder on my desktop that I annoyance images into daily. I’m aiming at a new Affection afore the end of the year
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