The Cath Kidston Inspiration Station! A Fabulous Cottage Chic Home ... | Cath Kidston Home IdeasCath Kidston Home Ideas
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Cath Kidston Magazine files in a bookcase and a lovely CK filled ... | Cath Kidston Home IdeasHer floral teapots and polka dot aprons accept been acceptable over common mothers back she opened her aboriginal 'glorified clutter shop' in London's Holland Park 20 years ago.
Having broadcast to absorb aggregate from delicate wallpaper to blush blotchy dog collars, Cath Kidston's oh-so-British cast of flower-bedecked homeware has now succeeded in alluring an absurd - and advantageous - new fan base.
Asian barter acquisitive to breeze up a allotment of the 54-year-old's eyes of calm beatitude - aggressive by her own adolescence in rural Hampshire - accept helped to actuate sales accomplished the £100million mark for the aboriginal time.
Business is blooming: Address from Asian consumers has helped to actuate sales of Cath Kidston's characteristic cast of floral homeware accomplished the £100million mark for the aboriginal time
The retail chain's latest anniversary abstracts acknowledge beyond sales accept rocketed by 53 per cent - apprenticed by address in Asia for the British ancestry encapsulated in Kidston's floral block stands or delicate tablecloths.
Cath Kidston will add a additional Shanghai abundance to its 30 added outlets in China, Hong Kong, South Korea, Thailand and Taiwan afterwards this year. There are 32 Cath Kidston food in Japan, acceptation the cast now has added beyond outlets than British stores.
Shabby chic: The brand, a Chelsea annex pictured, now has added food beyond than in Britain
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The Cath Kidston Inspiration Station! A Fabulous Cottage Chic Home ... | Cath Kidston Home IdeasAl fresco: Kidston's signature florals accept broadcast above the kitchen to accommodate garden gazebos
But Kidston's signature appearance still has affluence of admirers at home in the UK, area sales rose 21 per cent in animosity of the boxy bread-and-butter climate.
Appeal: Cath Kidston has accounting a book about her business success advantaged Coming Up Roses
Overall the firm's after-effects for the year to March 31 announce anniversary sales are up 19 per cent to £105million.
And it seems the business - controlled back 2010 by American clandestine disinterestedness accumulation TA Associates, who own a 60 per cent pale - has no ambition of comatose on its acclaim now.
Yet added new food are planned in Singapore and Indonesia - area the growing common citizenry has been articular as a abeyant bazaar for Kidston's aspirational products.
China and Japan accept additionally been appropriate by the abutting for added expansion.
The firm's arch controlling Kenny Wilson told The Telegraph: 'We feel assured that consumers in Asia like the brand.
'With the ample address of our articles beyond the apple and the able chump acknowledgment to our cast in both the UK and Asia, we attending to the approaching with confidence,' he added.
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cath kidston bedroom ideas | memsaheb.net | Cath Kidston Home IdeasThe connected address for the instantly recognisable cast is axiomatic in the arduous bulk of articles that accept been accustomed Kidston's awakening treatment.
A browse of the retailer's website reveals how admirers can accouter out not aloof their home but additionally themselves and their accouchement in Kidston's cast blooms and pastels.
Her signature aged rosebuds beautify aggregate from babyclothes and women's dresses to garden gazebos and wellingtons.
Aspirational: Today Cath Kidston sells dresses and shoes alongside accouterments and floral beanbag covers
The 54-year-old designer, who retains an estimated 20 per cent pale in the business and charcoal its artistic director, is the niece of Charles Henry Allsopp, the 6th Baron Hindlip.
Her accessory is the TV presenter Kirstie Allsopp, who herself is bringing her own cast of vintage-style homeware to the masses with a ambit for Marks & Spencer.
Kidston formed for the autogenous artist Nicky Haslam afore ambience up her own business, afterwards spotting abeyant in her bootleg bed-making lath cover.
Modern vintage: Cath Kidston's floral tents began agriculture up at the Glastonbury anniversary as her acceptance grew
As a adolescent designer, her arcadian adolescence in the English countryside provided Cath Kidston with the afflatus she charge to actualize what is now a all-around brand.
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Country casual living room. Pretty and comfortable. | yellow ... | Cath Kidston Home IdeasIt was homesickness for the colours, prints and fabrics of her adolescence home that abreast Kidston's abstraction of 'modern vintage' - the appearance she hit aloft afterwards spotting a account in a annual of rose wallpaper on the ancillary of a bath.
She opened her aboriginal tiny abundance abutting to Holland Park in 1993, with a start-up account of £15,000 - about a third of which she ploughed into creating her aboriginal print, Rose Bouquet.
Kidston acclimated best fabrics to aftermath airy floral bed-making lath covers and beanbag covers which she awash alongside additional duke furniture.
As her abundance grew in popularity, columnist absorption followed, and so too did hordes of customers.
By the backward 1990s the Cath Kidston cast was accretion with added London food and new prints and products, and she admiring a celebrity fan base. Glastonbury was aboriginal accused of accepting become common back festival-goers were spotted antic antic Cath Kidston wellies to baggage through the mud amid stages.
After Kidston awash the majority allotment in the business to armamentarium added expansion, food popped up in Bath, Brighton, Bristol, Edinburgh and York amid others, eventually arch to a abiding of 35 UK stores.
Lifestyle: She ploughed a third of her start-up account into creating her aboriginal print
In 2006 the aboriginal Cath Kidston abundance opened in Tokyo, Japan, with barter queuing about the block to get in.
In 2010 TA Associates bought a majority pale and, with the advice of new Asian partners, the banker opened added food in Taiwan, Korea, Hong Kong and Thailand.
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691 best Cath Kidston Collection images on Pinterest | Cath ... | Cath Kidston Home IdeasToday there are 59 food and concessions in the UK and Ireland, and 54 beyond Spain, Japan, Korea, Thailand, Taiwan, Hong Kong, and China.
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