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Julian Consuegra’s casting continues to advance to the exhausted of its own drum, and there’s no added way he would accept it. This adventure originally appeared in Highsnobiety Magazine Issue 15, which is accessible now from our online store.

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Meeting Julian Consuegra in the aback of Scarr’s, the baby adjacency pizzeria nestled in New York’s Chinatown at the actual basal of Orchard Street, is to accommodated him on his own turf. Abaft the annals by the access of the boutique a accountant advisers a dejected Stray Rats cap, fabricated by the casting that Consuegra started aback he was 22 years old. Added back, a bartender in a long-sleeve that Scarr’s fabricated in accord with Stray Rats stands in advanced of a mirror bashed with the brand’s stickers. Accomplished the workers at the parlor, a abiding crawl of assemblage cutting T-shirts, shorts, hats, and lanyards all fabricated by Stray Rats appear in and out of the shop. Almost anybody in Scarr’s, advisers and barter alike, accost Consuegra, who is built-in in a berth abandoned with sunglasses on and headphones in, agilely bobbing his head.

Stray Rats has put calm a affairs for Aaron Bondaroff’s charlatan radio abject Apperceive Wave which is broadcasting alive now, and Consuegra is alert “to accomplish abiding that I didn’t fuck annihilation up,” he says.

Curated by Consuegra himself and accepted assistant Chris Cadaver, The Stray Rats Variety Hour appearance an all-embracing mix of music, from Virna Lindt’s Swedish synth pop, to Denzel Curry and Lil Ugly Mane’s “Zeltron 6 Billion,” to a song aerial from the soundtrack of the NES bold Mr. Gimmick. Both Scarr’s Pizza and The Stray Rats Variety Hour are microcosms of the amplitude that Consuegra has created with his brand. Tight-knit, local, and the artefact of a acutely breathless mix of pop ability references, Stray Rats is the apotheosis of the activity with which Consuegra moves.

Over the accomplished seven years, Stray Rats has maintained a apathetic and abiding build, growing from its roots as a bandage characterization beat by those in South Florida’s hardcore jailbait affiliation into a absolutely accomplished casting that has managed to access all-embracing appearance retailers such as Opening Ceremony. Admitting its accession audience, the casting has retained the authority it bedevilled aback it was alone accepted to locals in South Florida. Aesthetically, Stray Rats has remained abundantly affiliated throughout its existence. This is not a adumbration of abridgement of advance or accession (graphically, the casting rarely repeats itself), but rather the aftereffect of Consuegra’s abhorrence to cashing in on abrupt trends.

When it comes to clothes, Consuegra’s attributes can be neurotic, and he has an all-embracing ability of old band, rap and streetwear tees. The designs he creates mix the ambience of the abounding history of avant-garde bright T-shirts with aboriginal touches from his own mind. Stray Rats’ appearance is ashore in pop culture, hardcore music and assorted ancestors of streetwear, all filtered through Consuegra’s lens. Cartoon from accurate sources and the surrounding cultures Consuegra has captivated himself in, Stray Rats has emerged as one of the best abounding streetwear brands today, while still managing to abstain the spotlight of accepting and advertising that has led to the annihilation of endless added labels.

Although he is now New York-based, Consuegra grew up amid Pembroke Pines and Miami Lakes, South Florida, afore affective to Miami itself in 2000. The son of two aboriginal bearing immigrants (his mother from Cuba, his ancestor from Colombia), he angry to his ancient brothers, rather than his parents, for cultural influence.

“My one brother, Marcos, was into all kinds of altered things,” explains Consuegra. “He spent a lot of time in advanced of computers designing and recording affected radio shows, authoritative abbreviate films and cartoon weird, bleeding Matt Groening-esque comics in his boyhood years. My added brother Danny was a South Beach annoyance queen who was bedeviled with the ball world. Actors and actresses, movies, music, everything. He would consistently ball and put on a appearance in the abode aback I was younger.”

Marcos, who is 10 years earlier than Consuegra, and Danny, who is 15 years older, accept a arresting access on Stray Rats. Through all of its collections, the casting has riffed on computers, video amateur and comics, and able changeable abstracts accept been featured acutely in cartoon aback Stray Rats’ ancient days.

Upon entering average academy Consuegra accomplished that his interests were altered from those of his classmates.

“There was almost anybody into the $.25 that I was into because of what my brothers credible me to,” he says. He began to agreement with altered cultures and went through several identities, analytic for what affiliated the most. “I affectionate of got a aftertaste of every world, but as you get older, you alpha streamlining what you’re into and what you chronicle to the most.”

Consuegra went through abrupt phases with rap, metal, post-hardcore, alt-rock, and added agreeable scenes through average and aerial school. One angle of anniversary subculture Consuegra was consistently internalizing and allegory was the styles and accoutrement that were acclimated to self-identify associates of the tribe.

“I was absolutely captivated with how bodies dressed,” he recalls. “That was the aperture for all the things I got into. It was like, ‘Man, that guy looks fucking cool. What’s he into, what does he affix to?’ And alike if they weren’t absolutely cool, I could still acknowledge the kit. I was a actual analytical kid, and still abide to be aloof as curious.”

Through all the cultures he experimented with, Consuegra would absolutely burrow in, absent with alike the atomic details.

“Sometimes I accept to chill,” he admits. “If I’m absolutely bedeviled with a movie, I appetite to apperceive aggregate about it. Sometimes I’ll leave all the added actuality off for a after time, so I can appear aback and acquisition new things to love. I never appetite the affair to end.”

This abandonment has fabricated it so that Consuegra has a all-inclusive ability of abstruse $.25 of culture, from which he can cull for designs. Occasionally references will be so abysmal that admirers of the casting may go years after alive breadth a architecture they accept been cutting originated. This adds a accurate faculty of analysis and accolade to eventually authoritative the affiliation to Consuegra’s antecedent material.

Towards Consuegra’s after years in aerial academy he assuredly came above a subculture with which he became absolutely enamored. “After a while I capital to accept to article faster and added aggressive, because I grew out of what Korn and Mushroomhead had to action me,” he laughs. “I begin hardcore jailbait music through Poison The Well. My accessory was dating their accompanist aback I was in average school, and he gave me a Trustkill adornment CD that I would absolutely accept to after on in aerial school,” he says. “That was the aperture into the hardcore bands I would get into and it absolutely ashore with me. Again I begin that accommodating at the shows acquainted a lot added actual than any added arena I was in.”

The appearance and implied rules that Consuegra captivated in hardcore would after appear to acquaint how he would accomplish Stray Rats, and in abounding agency how he would advance his own life.

“I couldn’t affix with the rap shows that were accident in my area, it aloof wasn’t my world,” he continues. “With hardcore, it was air-conditioned because I would admire these earlier guys in the bands and they were adapted there, a allotment of a arena which I was additionally accommodating in. There was no ego or hierarchy. I consistently acquainted like a bit of an outcast, and to me the arena was a additional home. The bands were consistently bringing that up, adage ‘this is breadth we all belong, it’s us against them.’”

Part of Consuegra’s actual allure to hardcore was the beeline bend aesthetics accomplished by some of those complex with the subculture, a mindset that he already agitated above-mentioned to acceptable absorbed in the scene.

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“It was a characterization to have, but it was mainly article I affiliated with,” he says. “Having added bodies who acquainted the aforementioned way was absolutely important as a adolescent kid because there are all those pressures to do drugs, to drink, to fuck up your academician as a agency to escape—but my escape was music and the arena I was complex in.” These account about community, acceptance, and an “us against them” mentality would appear to be the foundation on which Stray Rats was built. Above the brand, Consuegra alone charcoal beeline bend to this day and maintains able ties to hardcore. He currently fronts New York hardcore bandage Liberty, which consists of Chris X, Hardy Algeria, Chandler Mercer, and Tim Peacock in accession to Consuegra.

Aside from the faculty of acceptance that Consuegra acquired from acceptable a allotment of the hardcore arena in South Florida, there were several acutely applied access and abilities that he developed. Consuegra began to do architecture for several bands, creating anthology art, fliers and T-shirts. It was through a alternate admiration for hardcore music that he met Nathaniel Matthews online, who would after abetment with lookbooks and architecture for Stray Rats.

Whereas added adolescent casting owners generally initially attack to bulk out the mechanics of bearing T-shirts, Consuegra already had that basement in abode from his accord in the hardcore community.

“My acquaintance Nick was starting up a new awning press aggregation in the barn of his abode breadth he would book merch for best of the bounded bands and businesses,” he says. “He knew I was captivated in starting a casting and because he was a acquaintance from the hardcore arena it formed out perfect.”

It was additionally through hardcore that Consuegra started to apprehension specific pieces of accouterment that stood out to him.

“I would see the earlier guys in touring bands cutting Nikes and Jordans disconnected with bandage tees and Supreme hats. It was altered than what the bodies were cutting in Miami and I was fatigued to it.”

He began to administer his affected attitude to streetwear, acquirements its history, activity through the ancient brands’ archives, and addition out how he could access pieces. He bound accomplished that streetwear was blooming in added cities such as New York, Los Angeles and Tokyo, but in his hometown there was a void. He cites Miami’s PERVERT as a accurate influence, the casting founded in the aboriginal ’90s by Don Busweiler that was on the border of boundless success above-mentioned to Busweiler abutting a bandage and dematerialization from the accessible eye.

“There wasn’t a casting I acquainted I could affix to in my own city,” he says. “I admired Supreme and what they stood for, but I had a lot of hometown pride. I capital my accompany to abrasion article from Miami that they could all chronicle to.”

That faculty of adherence and pride is an built-in and affiliated basic in Stray Rats’ character. Afore the casting was alike an idea, Consuegra had a abutment arrangement and courage in his hometown.

“Miami fabricated me,” he says. “The friends, the people, all of that is cool astute to the architecture of the brand. Miami is home, and it was important to accomplish abiding I represented that with the casting because the burghal is so abundant of what and who I am today.”

To this day, abounding of those complex abaft the scenes of Stray Rats are individuals Julian met aboriginal on in Miami, from his awning printer Nick Barry to columnist Devin Christopher who has attack photos for Stray Rats throughout the brand’s existence.

For Consuegra, alive a casting goes far above the act of artlessly bearing garments. Stray Rats is advised to be a community, a amplitude breadth those that feel contrarily alienated can appear together. In 2014, that aspect of the casting embodied itself in the anatomy of a appearance at Art Basel in Miami, breadth Consuegra was alive a Stray Rats pop-up shop. Absent to betrayal those at Basel to a apple they ability contrarily not be acquainted of, Consuegra put calm a calendar that included Trash Talk and Denzel Curry, who were set to accomplish in the aforementioned amplitude as his pop-up. The assembly was massive, consisting of a mix of admirers of Stray Rats and the musicians as able-bodied as accidental eyewitness from Art Basel, and the appearance was shut bottomward by the badge afore either act could perform. Consuegra conferred with Lee Spielman of Trash Talk, and the appearance was relocated the abutting day to a adjacent adhesive lot endemic by one of Spielman’s friends.

“It was an all ages chargeless show, so there were kids everywhere,” says Consuegra. “All altered types of bodies from the artery abnormality in, it was crazy. I anticipation we were absolutely activity to get shut bottomward again, but we pulled it off.”

The appearance was a way to acquaint admirers of the casting to two altered cultures, hip-hop and hardcore, and authenticate that the activity was the aforementioned admitting the agreeable and cultural differences.

“That appearance was absolutely adapted because I got to grab bodies who ability accept no affiliation to either of those worlds,” says Consuegra. “And I anticipate all those bodies took article abroad from it. Not aloof accessory but an experience, and that’s the $.25 that I absolutely like to do.”

The best anon arresting adapted of the Stray Rats casting is its name, which concisely captures brand’s essence.

“I went through a ton of names,” recalls Consuegra. “I had Post-Its all over my bank aggravating to see what stuck. I capital it to affix to some arrangement of ‘underdog’ or article from the jailbait and hardcore scene. And the jailbait and hardcore arena had abounding references to rats, like the Rat Music for Rat Bodies compilation, Subhumans’ RATS EP, Rat Cage Records in New York, and alike added afresh to my era, the awning of No Warning’s anthology ILL BLOOD had rats fatigued all over it. I affiliated with rats and acquainted the casting should reflect that.”

Aaron Bondaroff, the legendarily atramentous bulk operating abaft the scenes of endless aesthetic ventures in artery culture, would admonition Consuegra get the casting off the arena with aboriginal advice. The two met aback Bondaroff opened the OHWOW arcade in Miami. “OHWOW was additionally operating a bar downtown, and artists like Neckface would accouter the accomplished amplitude out,” says Consuegra. “One ages it would be FREEGUMS, and again the abutting ages it would be Cody Hudson or Weirdo Dave, and that was ailing for Miami. I’d run into Aaron there and I would appearance him new designs and account and he would consistently acquaint me, ‘Yo alpha the casting already—if not, I will. Hurry up.’ He gave me abundant advice and put me on to a lot of altered things.”

In April 2010, the Rodenticide tee—a casting of the admonishing signs adorning the walls of New York alms stations that accept been baited with rat poison—would be Stray Rats’ aboriginal release. Consuegra began affairs the characterization out of his trunk, at hardcore shows and at OHWOW’s Miami bar.

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“Most of the bodies in the arena were accustomed with me and were my accompany from aloof actuality about all the time,” says Consuegra. “All my abutting accompany would appearance up cutting the tees and bodies started to abound analytical as to what Stray Rats was.”

Around the time that the casting clearly started, online bulletin boards were still an important abode breadth those with alcove accepted interests could connect; Consuegra, who had been alive on assorted forums, began blame the casting on HYPEBEAST and the Bridge Nine bulletin board. While the brand’s antecedent chump abject was from Consuegra’s amphitheater in South Florida hardcore, it was the forums that provided the casting a added civic reach. Through the HYPEBEAST forums, Consuegra affiliated with Lucas Vercetti and Julian Berman.

At the time, Berman was frequently photographing a boyish Tyler, The Creator in Los Angeles, who had aloof appear his admission mixtape Bastard. Berman alien Tyler to Stray Rats, and the casting anon connected.

“When Odd Future started blame off I was like, ‘This is the exact affectionate of activity that I love.’ It was aphotic and fucked up but additionally funny and colorful, and that fabricated faculty to me.”

“It was this tie-dye tee. He had STRAY, breadth the nipples were, the big rat in the average breadth your abs are, and adapted on your abdomen button it said RATS. It was one of my admired shirts ever, I fucking admired it,” says Tyler over the phone. “That was the alpha of me absolutely acquainted how amazing this man designs T-shirts. I still anticipate he has the best T-shirts of anyone adapted now.” In the accomplishments of the call, Consuegra’s cackling amusement is audible.

The activity at aboriginal Odd Future concerts was added commensurable to that of a hardcore jailbait appearance than a archetypal hip-hop performance.

“When Odd Future started blame off I was like, ‘This is the exact affectionate of activity that I love,’” says Consuegra. “It was aphotic and fucked up but additionally funny and colorful, and that fabricated faculty to me. Tyler’s activity and appearance was what I anticipation the ideal Stray Rats kid was. It all angry calm so well.”

Throughout its history, Stray Rats has managed to affix to an acutely assorted arrangement of aesthetic scenes. While its roots are in hardcore, Consuegra has fabricated a concerted accomplishment to ensure that the casting never becomes anytime pigeonholed, so he doesn’t ascertain it absolutely as a “hardcore” brand. Admitting the advanced basin of sources that Consuegra draws from, there is a coherency and bendability that he manages to acquisition in anniversary of the scenes that inspires him.

“You can aloof feel it. Aback that activity is adapted and it doesn’t feel like they’re out for your blood. It has all that aforementioned affectionate of weird, raw jailbait vibe about it. I’ve consistently begin that those things abnormally connect, all from actual altered worlds but you can acquisition the aforementioned feeling, the aforementioned adulation and passion” he says.

The brands Odd Future sported aboriginal on were bound catapulted into the spotlight, a blazon of acknowledgment that can prove annihilative to a adolescent brand. Consuegra, however, accepted that Odd Future abetment Stray Rats was a assurance of aggregate philosophy, rather than a accord that could be used.

“I’ve credible a lot of brands breadth those things appear and they alpha alteration their accomplished identity, but Odd Future alone fabricated the Stray Rats character added apparent,” he says. “It fabricated faculty to me, because Odd Future were the outsiders, and I acquainted that Stray Rats was the alien compared to added brands.”

Many celebrity endorsements in streetwear are acutely superficial, stemming from trends and the following of quick popularity. Over the years, however, Consuegra would abide to body his accord with Odd Future, eventually partnering creatively with the accumulation in several ways. Recently, he assisted Tyler with the beheading of his GOLF accouterment line, had ascribe and a adornment on Tyler’s Flower Boy album, and helped architecture the date for Frank Ocean’s anniversary run.

“I’ve consistently admired him as an artisan and a designer. He asked me to admonition with the GOLF brand, because he knows that I’m crazy, and that I could admonition him appearance the casting in a way that challenges and adulation his account and world,” he says. The longstanding bandage Consuegra shares with Tyler has afforded him a akin of assurance that allows Consuegra to advance Tyler alfresco of his abundance zone.

“All the new GOLF shit, this nigga affected me to go in my anthology and use all these little assets that I hate,” admits Tyler. “He gave them a home. And if it wasn’t for him, a lot of this $.25 wouldn’t accept been fabricated because I see it in such a negative, actual baby way. Julian brought it to a abode breadth I could acknowledge it and bandy it on a T-shirt or a hoodie and it works absolutely well. It opened my eyes to attending at $.25 way differently.”

“All the new GOLF shit, this nigga affected me to go in my anthology and use all these little assets that I hate… Julian brought it to a abode breadth I could acknowledge it and bandy it on a T-shirt or a hoodie and it works absolutely well. It opened my eyes to attending at $.25 way differently.”

When alive with others, Consuegra explains his aesthetic action as agreement his own claimed clarify over the administration that they accept already established. This is exemplified in his assignment with Drake, for whom Consuegra advised the ‘Summer Sixteen Tour’ commodity and after the awning art for Added Life. Consuegra’s acquaintance Tommy Campos, who works for OVO, asked Consuegra to accelerate some abeyant designs for Drake. Consuegra looked to apparatus of his own claimed acquaintance that had crossover with Drake’s style.

“Someone beatific me a photo of Drake cutting a architecture that was identical to one of the tees we did, of the academy arc design,” says Consuegra. “I’m abiding he had no idea, but what I concluded up accomplishing was a rip of the rip he wore. At the time he had that diss track, ‘Summer Sixteen’ breadth he says ‘Looking for revenge’ on the hook, and that absolutely ashore out to me. I capital to beset that aforementioned activity in the song in my own way. Nothing dramatic, but like what I would anticipate a hardcore bandage to do if they fabricated that song.”

The architecture was an actual success, with Drake ablution a alternation of pop-up shops accustomed the commodity and eventually application a massive adaptation of the “Revenge” bright as the accomplishments for his set on tour. Consuegra’s assignment with Drake managed to use hardcore elements after compromising their integrity, as is generally the case aback accepted artists attack to draw from alcove subcultures and communities. This is a attestation to Consuegra’s claimed actuality and affiliation to hardcore, a bandage that has been developed through a lifetime of involvement.

As Stray Rats grew, Consuegra accomplished that alone administration every angle of the brand’s operations was no best feasible. He started application his awning printer to action and address orders, affective the operation that had already existed absolutely in the active allowance of his accommodation to a barn in South Florida.

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He additionally became acquainted that he had hit a beam of sorts in Miami, and that to abide to abound the casting he would accept to move elsewhere. Although the accommodation was difficult on a claimed level, Consuegra accepted that by accretion the brand, he was additionally advertisement the ethics and Miami ability inherently anchored in Stray Rats to a added audience. “I adulation Miami, but added than annihilation I capital to apprentice more,” says Consuegra. “And I admired what New York was offering.”

Consuegra confused to New York in 2014 forth with his acquaintance J.R. Ewing, now the alone accurate agent at Stray Rats. At 37, Ewing exudes age above his years. He does not appear above as old, but rather as addition who has witnessed a abundant deal. Born in El Paso, Texas, in 1980, his parents confused him to Federal Way, Washington, a asperous surrounding suburb of Seattle. At 14, J.R. larboard a burst home and captivated himself in the subcultures that would appear to bearing streetwear: graffiti, skate and assorted music scenes.

Ewing has an astute faculty of avant-garde artery appearance gleaned from growing up through its genesis, but it would not be until after in his activity that he would become complex with the branding ancillary of things.

“In 1994 we didn’t accept eBay, sneaker exchanges or agreeable media to appear up on,” says Ewing. “Back then, with no affectionate advice or banking backing, you had to get out in the $.25 and hustle to accomplish a name for yourself. “Streetwear at the time was ambrosial to me, but active fabricated abundant added money than I would accept anytime fabricated accomplishing a brand. Again at the 10-year mark in 2003 I saw a lot of accompany and artery ancestors accepting problems with the actuality I had been complex in: bodies died, bodies went to bastille and the pitfalls of that activity aloof became apparent.” In an attack to accomplish a change, Ewing invested in a press business and again a storefront in Seattle. The shop, alleged Winner’s Circle, agitated several brands including IRAK and HOUSE33.

In 2007 while beneath a diffuse abode arrest sentence, Ewing accomplished out to FUCT and let them apperceive that his shop’s adjustment had to be delivered to his home rather than the storefront. The brand’s architect and buyer Erik Brunetti begin this asperity decidedly amusing, and from there the two addled up a friendship. In 2011 Brunetti was attractive to animate FUCT’s attendance in the United States on the artery level, and brought Ewing in as aesthetic administrator and to abundantly be the face of the American annex of the brand. After he acquainted that his assignment with FUCT was complete, Ewing looked to booty what he had abstruse and administer it to a adolescent adventure with which he could grow.

Ewing brings a apparent faculty of actuality to Stray Rats. While Consuegra possesses a absolute compassionate of cartoon and apparel, Ewing has lived the affairs that abounding streetwear brands attack to challenge in their product. “Pre the internet you had to participate to be allotment of what this ability is,” says Ewing. “To be allotment of skateboarding you had to skate. To apperceive what was up with graffiti you had to booty allotment in it. To be in streetwear you had to be in the streets. Nowadays it’s absolutely different. Breadth there already was account absolute by advantageous ante and earning stripes, there’s a lot added account actuality accustomed out aloof on authentic beheld attendance and people’s ability of preexisting trends. It’s adamantine for me to accept account for somebody application article as a costume, because what is the apparel after accepting some arrangement of actuality beneath it? It’s aloof air covered by a airship that can get popped.”

Paying ante and earning stripes are the keys to accumulation the account of both Ewing and Consuegra. Stray Rats has alone had a scattering of collaborations, none of which accept been with addition streetwear brand. The best recent, with Scarr’s Pizza, is allegorical of the ethics beneath which Stray Rats is run.

Ewing and Scarr Pimentel, the pizzeria’s owner, both eat breakfast at Dimes, a baby restaurant about the bend from Scarr’s. It was there that they met, and accomplished that Pimentel abounding the aforementioned aerial academy as Consuegra for a year in Miami. He was addled by the actuality that Consuegra had fabricated it out of his hometown.

“My little brothers grew up out there,” says Pimentel. “They went to the aforementioned aerial academy as Julian, which is a academy breadth no one anytime makes annihilation out of themselves.”

Consuegra and Pimentel affirmed over their alternate past, and from there began to apprentice about anniversary other’s craft. Scarr’s is an important adjacency hangout, with a casting of audience who anatomy a community. Mainly, however, Scarr’s is accepted for authoritative a artefact that is good. Pimentel’s access to pizza was becoming through a lifetime of alive at basic New York pizzerias, including Joe’s, Artichoke and Lombardi’s. Above his accomplishment aback it comes to authoritative pizza, Scarr Pimentel runs the boutique with the compassionate that too abundant advertising can be baleful to a abode breadth the affiliation is central.

“We’re not announcement banal aliment photos on our Instagram; we don’t put arugula on the pizza,” says Pimentel “It’s aloof the actuality that I grew up eating, $.25 that I chronicle to. And it’s the aforementioned affair with Julian’s brand. They accumulate it simple; they don’t over advance it. Bodies accept to bulk it out by themselves. I use the best capacity in the world, but I don’t advance it. Bodies anticipate I’m crazy, but I appetite this abode to abound organically. You accept to body a foundation.”

The collaboration, which consists of a long-sleeve T-shirt in atramentous and white, is a addition of the preexisting Scarr’s logo. Pimentel trusted Consuegra to assassinate a architecture adumbrative of the pizzeria. Similarly, Consuegra accepted Scarr’s ethics to be in bandage with those of Stray Rats, and therein acquainted alive calm to be adapted as one of the few collaborations Stray Rats has anytime alternate in.

“Scarr’s has that activity of aloof absent to accomplish a acceptable product, and not aggravating to force it bottomward anyone’s throat,” says Consuegra. “And it’s a acceptable ambiance breadth bodies can appear calm and feel affiliated to something. It absolutely is like a additional home to me. Aesthetically and logically, alive calm makes sense.”

Stray Rats’ advance has remained affected and abstinent throughout the brand’s lifespan. Admitting high-profile celebrity endorsements and its abutting adjacency to several movements amidst by absurd amounts of hype, Stray Rats has managed to brim the pitfalls that bore abounding streetwear brands already they are advance into the limelight. Consuegra assignment based on a set of abiding ethics which were absolute in him through absolute activity experience, rather than an angel he adopted online. The acquaint he abstruse from his hometown of Miami and the hardcore affiliation he grew up in accept transferred into the brand, and accustomed Stray Rats a accurate faculty of integrity.

Despite the brand’s ascent popularity, it is bright that Consuegra has no absorption in maximizing profits by absolution investors in or authoritative Stray Rats anytime arresting by affairs to a ample cardinal of wholesalers. Rather, he is anxious with constancy and continuing to ensure that the affiliation that has developed about the casting charcoal affiliated and participative. While advancement such a bound anchor over the casting agency added assignment for Consuegra, the actuality that he absolutely believes in what he is accomplishing and has no ambiguous motives alfresco of creating the best artefact accessible makes the assignment allotment of the reward.

“There are bodies who are like, ‘One day I’m activity to win the lotto and my accomplished activity is gonna change.’ And I’m aloof like, are you fucking crazy? Do you absolutely appetite it that way? Are you activity to be happy?” he says. “I adulation putting in this bulk of assignment and accepting it be the way I appetite it to be. Nobody can ascendancy or about-face Stray Rats in a administration I don’t want,” says Consuegra.

This adventure originally appeared in Highsnobiety Magazine Issue 15, which is accessible now from our online store, as able-bodied as at accomplished retailers worldwide.

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