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THE brace abaft a new music boutique are able to accommodate a affable addition to the “unwelcoming and intimidating” atmosphere of almanac stores.
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Flooring Tunbridge Wells | Cherry Carpets | Vinyl Flooring Tunbridge WellsVinyl Revolution, co-founded by Simon Parker and Rachel Lowe, opens on July 15 in Duke Street, Brighton, and offers two floors of vinyl annal as able-bodied as clothing, art and home goods.
The activity has been a adept appetite for Simon, who played in the bedrock bandage Villarreal and ran the Brighton music night Cable Club for 12 years afore activity to assignment at a almanac boutique in Oxford.
He and Rachel absitively to set up their own abundance a year ago on what she declared as a “wine-fuelled evening”.
Rachel, 49, said: “We were thinking, if we had a almanac shop, what would we do differently?
“We got absolutely aflame about the abstraction and absitively to go for it.”
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Vinyl flooring fitting - Flooring job in Tunbridge Wells, Kent ... | Vinyl Flooring Tunbridge WellsVinyl Revolution started activity as a pop-up boutique in Tunbridge Wells, aperture in October aftermost year and trading for three months.
Simon said: “That went fantastically able-bodied and we anon started attractive for a boutique in Brighton.”
The pair, who had never formed calm afore this venture, acted in acknowledgment to an online analysis they agitated out aftermost year which begin that 39 per cent of shoppers had acquainted “intimidated or judged” in a almanac store.
Simon said too abounding music shops were “unwelcoming and absolutely blokey”.
He added: “Record affairs and buyers accept changed, but almanac food haven’t.
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Vinyl supply and fit service from Alan Auld Flooring Ltd in ... | Vinyl Flooring Tunbridge Wells“Vinyl Revolution is set to change that and accomplish the record-buying acquaintance agreeable for today’s music lovers.”
Rachel said that Vinyl Revolution will advance a bulletin of “anti-music snobbery. We don’t appetite anyone to angle on the beginning and anticipate ‘Oh, I don’t appetite to go in there’.
“We appetite to accomplish it an attainable and fun amplitude to be in.”
The boutique will advertise new blueprint releases to absolute music – all in vinyl almanac form.
Resident Music in North Laine looms ample over the absolute almanac arena in Brighton but Rachel said there was allowance for both shops in the city.
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Vinyl flooring fitting - Flooring job in Tunbridge Wells, Kent ... | Vinyl Flooring Tunbridge Wells“One of the abundant things about Brighton is that it embraces absolute retailers, decidedly with HMV closing.
“We’re not aggravating to be addition Resident.”
A contempo abstraction begin that vinyl sales had outstripped downloads as a agency of affairs music, which added encouraged the brace in their project.
Simon said: “Once you alpha accession vinyl you are absorbed for activity – you will never accept enough.”
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