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On every barter appearance attic attendees acquisition either addition or imitation.
So as an exhibitor, what are you doing? Are you showcasing the latest and greatest articles or casework that your aggregation has to action in a new and agitative way? Or are you accomplishing the aforementioned old aforementioned old that you accept done endless times afore because it is easy? Are you aggravating to break advanced of your competition? Or are you alone artful what they are doing? Do you accept your barter and their needs advanced of apperception and are aggravating to break their problems afore they apprehend they accept them? Or are you alone aggravating to comedy bolt up based on their criticisms, complaints, and concerns?
No amount how abounding barter shows your aggregation does in a accustomed year, there is consistently a new audience. Just because you feel you accept said or apparent the exact aforementioned affair bags of times before, affairs are the attendee continuing in advanced of you has never apparent it or heard you say it before. Barter appearance managers charge admit that every barter appearance is a new befalling to shine. And barter appearance berth staffers charge admit that every barter appearance is a new befalling to accommodated barter and advertise products.
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So the abutting time you put a barter appearance on your agenda anticipate to yourself… “are we an avant-garde aggregation or an artful company?” And if you do not like the acknowledgment to that question, anticipate of what you can do in the moment to change that situation.
After all, isn’t that innovation?
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