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Greenply's 'Always Hoyenga' attack is continued to OOH, additionally ensuring the cast an access into the Limca Book of Records.
Greenply, the autogenous basement company, has continued its 'Greenply Always Hoyenga' attack to the abutting phase. After the adroit television commercial, a beneath the band action has taken the brand's Wishlist Graffiti to the Limca Book of Records for creating the Better Graffiti Bank in India.
The walls from the cities were again added to actualize a mega graffiti bank barometer 960 anxiety x 5.25 anxiety in Kolkata, which won an access in the Limca Book of Records as the Better Graffiti in India.
The anticipation and beheading of the on-ground action was done by the centralized aggregation of Greenply, in affiliation with Radio Mirchi.
Talking about the accepted affiliation created by the campaign, Alex Joseph, vice-president, business and communication, Greenply Industries, says, "Technically, the artefact is an additive actual for appliance and interiors. The better claiming faced by us was the low acquaintance and low captivation of absolute consumers with the brand. The best important affair was to accessible up to the consumers in such a way that the cast finds a abode in the top application account of the consumers. The attack and the TVC accept absolutely brought us afterpiece to the consumer, while accretion anamnesis value, too."
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