When Salomon Mishaan was a boy growing up in Colombia, he acclimated to go to assignment with his ancestor on Saturdays. There, in the ancestors business, he abstruse the art of crafting yarn, aberrant it into bolt and creating garments. Over the years, Mishaan formed his way up in the business, eventually become a managing director.
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Then his career took a altered path, with a move into the plastics industry in Venezuela. Mishaan eventually became admiral and CEO of Polifilm, which bogus automotive parts, aliment blanket and added plastics.
In 2000, he confused to the United States, and Mishaan’s career pivoted again, aback he saw a way to accommodate the dry charwoman industry.
“I had apparent the advancements in dry charwoman in Europe and South America, but in the U.S., it was like the bean age,” he said. “There was no innovation.”
Salomon Mishaan, admiral of OXXO Affliction Cleaners, simulates a declivity or analeptic at his business.
CARL JUSTE cjuste@miamiherald.com
Mishaan started with an ATM that dispensed dry charwoman 24/7, an eco-friendly charwoman action that didn’t use acrid chemicals, and a hand-ironing arrangement that did abroad with diesel-powered beef presses.
The abstraction was appealing advocate in 2001.
Mishaan opened OXXO Affliction Cleaners in Hollywood in 2001 afterwards researching the abstraction and designing the equipment.
“American ability is to appetite aggregate 24 hours a day, so I capital a 24-hour ATM” that could acquire accouterment drop-offs, as able-bodied as allocate bankrupt items to customers, he said. Barter use a agenda with a alluring strip, agnate to a acclaim card, to retrieve clothes that are bar-coded at drop-off.
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OXXO additionally was an aboriginal adopter of the earth-friendly charwoman movement, and began application GreenEarth charwoman solutions aback the eco-friendly aggregation was aboriginal starting out.
Maria Mejias, left, watches the shirt-ironing accessories at OXXO Affliction Cleaners in Hollywood.
CARL JUSTE cjuste@miamiherald.com
“When we opened in Hollywood, bodies would drive from West Palm Beach to use us,” Mishaan said.
The aboriginal authorization opened in 2003, and there are now added than 50 locations. About 35 are bulb stores, which action on-site charwoman and a 24-hour auto system, and about 15 are bead stores, which action 24-hour chump access, but no on-site cleaning. In 2018, OXXO Affliction Cleaners will accessible its aboriginal absolutely automatic unmanned assemblage area barter can bead off and aces up charwoman and laundry by themselves 24/7.
Mishaan said he is actual acquainted of ecology impact. One advance was eliminating diesel-fueled beef presses in favor of an electric hand-pressing arrangement that is added efficient. Future affairs are to use solar ability at all locations.
“We are actual quality-oriented,” Mishaan said. “We affliction about the bodies we serve, and we affliction about the environment.”
Company name: OXXO Affliction Cleaners
Founder and CEO: Salomon Mishaan
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About Mishaan: Born in Bogotá, Colombia, Mishaan began alive in his family’s bolt business, Miratex, aback he was a boy. He gradually formed his way up to a managing director. Mishaan additionally formed in the plastics industry, and served as admiral and CEO of Polifilm in Venezuela. He still serves on the boards of both Miratex and Polifim. Mishaan additionally holds a bachelor’s in business and accounts from the University of Miami.
Business launched: 2001 in Hollywood. The company’s aboriginal area at 1874 N. Young Cir. is additionally the armpit of its accumulated headquarters.
Offices: Accumulated offices in Hollywood, and a sales appointment in Short Hills, New Jersey. Added than 50 franchises in Florida, New Jersey, Texas and Indonesia.
Website: https://oxxousa.com//
Numbers: $15 actor in anniversary acquirement for 2016, a 20 percent access over 2015. OXXO opened 10 food a year in the accomplished three years. Cleans 200,000 apparel a year. Averages 500 apparel per abundance anniversary day.
The difference: 24-hour ATM dry-cleaning bead off and pickup. Eco-friendly dry charwoman solutions and processes, including GreenEarth — a sand-based bread-and-butter originally created for shampoos — instead of the broadly acclimated actinic perclorethelyne, a carcinogenic. Hand-ironing apparel with electric presses, rather than diesel-powered beef presses.
Clients: Prada, Nespresso, Navarro Discount Pharmacies, Hyatt hotels.
Competitors: Tide Dry Cleaners and Martinizing Dry Cleaning, both national, franchise-based chains; Sudzy On-Demand Laundry in Florida; and mom-and- pop stores.
Salomon Mishaan, admiral of OXXO Affliction Cleaners in Hollywood, inspects a anew bankrupt account as Brenda Amaya, center, and Mariela Gonzalez adamant garments.
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CARL JUSTE cjuste@miamiherald.com
Number of employees: Fifteen at the accumulated appointment in Hollywood, and added than 200 in franchises.
What’s new: In May, the aggregation launched a adaptable app that allows barter to clue the cachet of their orders and accept coupons, amid added functions. The app is actuality formed out abundance by abundance and is currently actuality acclimated by 10 South Florida stores. In June, OXXO appear its affiliation with Dersa, a baton in Colombia’s laundry amplitude and ambassador of Top Terra ecological laundry bactericide — appearance the detergent’s addition to the U.S. market. OXXO additionally actively uses Twitter, Facebook, YouTube, Instagram and added amusing media platforms to advance its services.
Outside view: “When the accouterment comes aback afterwards actuality cleaned, it doesn’t aroma like it came from a dry cleaner, it smells actual natural,” said Shani Chin, administrator of Prada in Miami’s Design District. “They apperceive what affluence account is, and how to affliction for their customers.”
Worst aberration ever: “Listening to franchisees who capital to bound accessible a store, alike if the area didn’t serve our demographic,” Mishaan said. Despite that, OXXO has a 95 percent franchisee success rate, with alone three abundance closures, he said.
Best accommodation ever: “Going green, because aback we started blooming it was not a big trend,” Mishaan said. “Now it has opened doors, because we are accustomed in locations that added cleaners are not.”
Biggest challenge: Finding strip-mall locations that serve the company’s high-end, white collar demographic.
Strategy: “Sometimes aback you advance a concept, you try to economize. We didn’t economize, we ashore to our guns, activity with a added big-ticket bread-and-butter and machinery,” Mishaan said. “Now we are accepting the payback.”
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