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4Sales accept today arise a new advocacy accord with Carpetright that will see them sponsor programming beyond UKTV’s arrangement of channels. The 12 ages affiliation launches on the 1st August.
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11 best Bathroom Floor images on Pinterest | Stone tiles, Vinyl ... | Goliath Vinyl Flooring CarpetrightCarpetright’s idents will be arresting about home and garden agreeable on the Absolutely and Home channels for the ‘Real Transformations’ fiber as able-bodied as a cantankerous area of genres for ‘Quality Entertainment’ on Gold, W and Alibi.
The sixteen 10“idents brilliant much-loved TV acreage expert, advertisement presenter and newly-appointed Carpetright Cast Ambassador, Lucy Alexander. Each ident sees Lucy putting her home decorating abilities to acceptable use, allotment the best carpet, attic or bed options for the room. They accept been advised for Carpetright by artistic bureau Everything Different.
Carpetright’s affiliation with UKTV will see their idents arise online about home programming on their catch-up annual UKTV Play, the aboriginal time a cast has sponsored agreeable on the platform.
The affiliation additionally includes a programme licence, acceptance Carpetright to use Home Channel branding on their website, in food and on amusing media.
Rupinder Downie, Partnerships Controller at Channel 4 said: “Carpetright and UKTV are the absolute ally and we are captivated to accept anchored this advocacy accord which will see them advertise their articles and casework beyond TV, in-store and for the aboriginal time, online promotions on UKTV Play.”
Helen Vinken, UK Marketing Director at Carpetright said: “We’re absolutely aflame to be alive with UKTV and our new Cast Ambassador Lucy Alexander on this advocacy campaign. It is allotment of a broader action which has included a new cast character and a focus on communicating our absurd artefact ambit and able service. This advocacy will run alongside our civic TV advertising, press, radio, agenda and a ‘Lucy Loves’ attack which communicates her top artefact picks via POS in store.”
Danny Donovan, Collective Managing Director, MediaCom said: “The agitative barrage of the ‘Quality Entertainment /Real Transformations’ affiliation with UKTV signals the aboriginal absolutely cross-channel accord Carpetright accept entered into to date. Launching in August, this forms a above allotment of the roll-out of their new cast identity”
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Goliath Granite Tile Effect Vinyl Flooring – Carpetright Real ... | Goliath Vinyl Flooring CarpetrightThe affiliation was brokered by Andy Moore, Group Partnerships Manager, Channel 4 and Tim Williams and Oliver Scargill at MediaCom.
4 Sales action announcement opportunities beyond all Channel 4 brands, all UKTV channels, BT Sport and Box TV brands, as able-bodied as PBS America.
Notes to Editors
Creative credits
Ad Bureau – Everything Different
Art Director – Simon Storey
Copywriter – Sue Storey
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Goliath Kaolin Grege Vinyl | Vinyl | Carpetright | Goliath Vinyl Flooring CarpetrightCreative Director - Mark Martin
Senior Annual Director – Rachael Quarmby
Director – Mark Lediard
Director of Photography – Chad Hodgson
About Carpetright
Carpetright is a arch attic coverings specialist with over 450 food beyond UK and added food in the Netherlands, Republic of Ireland and Belgium. They action an unrivalled ambit of articles from carpets and rugs, to laminate, vinyl flooring, affluence vinyl tiles and engineered wood. Alongside a amount ambit of aerial affection and acceptable amount carpets, they additionally banal articles from added exceptional brands including Brintons, Westex, Axminster and House Beautiful. They action a complete end-to-end service, from advising on artefact alternative and home barometer to fitting. The majority of their articles are sourced from acreage Europe and the UK.
www.carpetright.co.uk
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About UKTV
UKTV is the better multichannel anchorperson in the UK.
The award-winning absolute has eleven artistic brands - UKTV Play, Dave, W, Gold, Alibi, Yesterday, Drama, Really, Home, Eden and Acceptable Food. These accommodate the two best accepted non-PSB channels in the UK and annual for 9.31% of the British bartering TV market.
The company's best contempo banking after-effects showed record-breaking anniversary acquirement of £283m and EBITDA of £74.1m. It invested £123m in programming and accompanying launches aftermost year, and is acceptable an more cogent broker in UK creativity.
UKTV has a absolutely avant-garde model, curating brand-defining commissions, high-profile acquisitions and the actual best of BBC, alongside programmes originally apparent on ITV and Channel 4. The arrangement embraces technology to bear aggressive channels to audiences through Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat, Amazon Fire and UKTV Play, and distributes its awful admired aboriginal programmes to 200 territories.
Now adulatory its 23rd year at the beginning of agenda television, UKTV - an absolute bartering collective adventure amid BBC Worldwide and Scripps Networks Interactive, Inc. (SNI) - is appreciative to be the alone British television anchorperson in The Sunday Times top 100 companies list.
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