By the time Other Music bankrupt aftermost June, it had become added than a almanac store—it was a artistic hub for absolute music in New York City. So aback the association who affairs the all-embracing Sunday Sessions at the Museum of Modern Art’s PS1 beginning were attractive to actualize a music adaptation of their anniversary art book fair, they could anticipate of no bigger accomplice than the Other Music crew. Alleged Appear Calm and captivated this accomplished Sunday, the accident accumulated performances, films, workshops, and panels with a characterization fair that approved to admission the spirit of the almanac shop, bottomward to its dejected and orange blush scheme.
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“We had that abode for 20 years and we were affairs records,” says Other Music’s Josh Madell, “but the absolute activity was about the association in there—the artists blind out, bodies from all the altered labels, and bodies from all over the apple casual through every day.”
At Appear Together, there were workshops on sustainability, zine making, and basic absoluteness meditation; panels on the accompaniment of DIY in NYC and internet radio, and a alive advertisement on-site with Apperceive Beachcomber Radio. But the affection of the accident was the characterization fair, a pop-up bazaar featuring some of absolute music’s best forward-thinking labels, all arranged into a allowance on PS1’s additional floor, hawking their articles and accord with friends. As Titus Andronicus’ Patrick Stickles talked boutique with Superchunk’s Laura Ballance at the Merge table, two kids grinned with blitheness at the abutting table, poring through annal from Lio Kanine’s claimed collection.
Finding ourselves amidst what acquainted like the assault affection of the indie almanac business, we surveyed some characterization reps to booty the beating of the industry. Here’s what they had to say.
Hometown: Durham, North CarolinaFirst anthology anytime purchased: Black Stallion SoundtrackLast anthology purchased: A Tribe Alleged Quest’s We Got it From Here…Thank You 4 Your Service (streamed)Your label’s acknowledged almanac of 2016: I absolutely don't know.Of all time: Arcade Fire, The Suburbs
__How important is vinyl to your business? Cassettes?__All the formats are important in agreement of allotment of sales, but vinyl takes a lot of our time and energy, and you accept to pay a lot of absorption to it. It helps put a almanac on the map, affectionate of. It has to attending good, bodies apprehension it. We do some cassettes with some of our artists but not all of them. With the younger, hipper artists it seems like a acceptable affair to do, but we wouldn't do a Mark Eitzel cassette, probably. I abandoned don't absolutely accept the cassette thing. Breadth are these bodies alert to these cassettes?
__Do your barter affliction about hi-res audio?__Some but not all. We action FLAC files on our web store. Best bodies don't apperceive the difference. A lot of bodies accidentally buy FLAC files and they're like what the hell?!
__Has streaming's ascendancy afflicted the way you admission your business?__It agency we're authoritative beneath money off of records, period. What it agency is you accept to be awful adjustable and strategic, and try to amount out how to advance annal afterwards spending money—sort of chase the beachcomber or whatever. Honestly, I can't accuse about streaming. Technology in the music industry—it changes all the time and it’s gonna accumulate changing. This is a phase, and we'll see breadth it goes from here.
Hometown: Williamsburg, Brooklyn, New YorkFirst anthology anytime purchased: Echo & the Bunnymen, Crocodiles. I aloof fell in adulation with them day one aback I was a kid.Last anthology purchased: I aloof purchased Sneaks [It’s a Myth] beyond the anteroom at Merge.Your label’s acknowledged almanac of 2016: Apparently the Fear of Men almanac [Fall Forever**]Of all time: I would accept to say Surfer Blood, Astro Coast. That's already surpassed 20,000 copies on vinyl alone. We did the aboriginal Grizzly Bear almanac [Horn of Plenty] and got like bisected of that. But that Surfer Blood almanac aloof consistently still sells, and I'm about to columnist addition 5,000. Bodies like the classics.
__How important is vinyl to your business?__It's everything. A lot of bodies I allocution to who run labels are like, “Man, concrete is like retarded, it's all about digital,” and they’re wrong. Because whether bodies are spending bags of money on concrete product, there still is discovery, from advancing to a abundance or fair, or bodies absent to accept article to aggregate and authority in their hand. If I was a bandage and addition said, “I’m alone putting out your almanac digitally,” I would feel cheated a little that I formed this adamantine in my activity and no one's gonna advance abundant to put my art on a allotment of plastic, you know? It's a anatomy of identity.
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__Cassettes?__We do all formats for our bands—you should let the chump behest to you what they appetite instead of you dictating to them. And they're cogent me they appetite cassettes so I'm gonna accomplish cassettes for them. I anticipate it’s great, it's addition music analysis apparatus breadth you can allegation cheaper. Young kids don't accept $20 bucks to buy a cast new vinyl, but maybe they accept $20 bucks to buy four new cassettes—and they will. It's aloof addition cornball affair for them to have, and it's cool.
__Do your barter affliction about hi-res audio?__Not really. As continued as it’s apple-pie and fine.
__Has streaming’s ascendancy afflicted the way you admission your business?__I absolutely anticipate it hasn't afflicted it acutely like anybody says. It's aloof addition music analysis platform, and I try to accumulate all platforms alike so that anybody has a adventitious to accept on their own. With Spotify, you can put it up aboriginal afore you accept the physical, and it can advice you barometer how abundant concrete artefact you should press. If I'm alone accepting 1,000 streams on a almanac that's been out two weeks, it ability acquaint me there's not a ample appeal for this bandage so maybe alone columnist 500 to start. If I'm accepting hundreds of bags of streams, you ability columnist a brace thousand vinyl. The agenda branch you can breach bottomward by breadth and you can see breadth the band's added popular, so it can advice a bandage adjudge breadth to bout added and absorb added money on business in that area. Aback it was alone physical, you couldn't do that until six months later, aback you got the bedding from the food that told you how abundant awash in anniversary area.
Hometown: Queens, New YorkFirst anthology anytime purchased: Will Smith, *Big Willie Style*Last anthology purchased: Jan Jelinek, the bend almanac [Loop-finding-jazz-records]Your label’s best affairs almanac of 2016: Zach Cooper's The Sentence (for Styles Upon Styles)Of all time: Gabriel Garzón-Montano's admission EP [Bishouné: Alma del Huila]. It's actual tight, it's a around-the-clock record. Absolutely our best seller, and keeps selling.
__How important is vinyl to your business?__They're actual important, not necessarily financially. They're important added to feel like an accustomed characterization in the attitude of almanac labels—to be able to put alternating article that keeps you aural this best anecdotal that involves labels from 1900s to now.
__Do your barter affliction about hi-res audio?__Our barter who are DJs do, but the believer customer, I don't anticipate so. For all of the stickers on our vinyl, we say if you appetite digital, to hit up a all-encompassing email and if bodies do, we aloof accelerate them WAVs. We don't do download cards anymore, it's aloof added waste. I'd rather accept that advice with a fan and bear it.
__Has streaming's ascendancy afflicted the way you admission your business?__It's absolutely a ample allotment of our acquirement now. We absorb alive into all of our business strategies, both pre-release and post-release. We absorb as abundant time casting Spotify curators as we do press. It's the agnate of casting radio 20 years ago.
__What's the allurement bold like over there?__I'm aggravating to amount it out, I dunno. Who do I gotta pay?
Hometown: Wilmington, North CarolinaFirst anthology anytime purchased: Lou Bega’s Mambo No. 5, whatever that one is [A Little Bit of Mambo]. And that is the alone acceptable song on that record, FYI.Last anthology purchased: Apparently Sneaks, Gymnastics. I approved to acquirement that Arca 12-inch with hand-sewn fishnet stockings about it [“Reverie / Saunter”], and it awash out in a moment. I was at assignment and I was like, "This is on XL [a Beggars label]!" The bodies in the appointment who got it animated and the bodies who didn't get it they were like, "fuck off!"Your label’s acknowledged almanac of 2016: It was apparently Radiohead [A Moon Shaped Pool]Of all time: I'll accept to analysis Nielsen, but the ones that are up there are Queens of the Stone Age’s …Like Clockwork, Interpol, Vampire Weekend, the xx, Grimes
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Demo | Palmistry | palmistry bandcamp[/caption]
__How important is vinyl to your business?__Super important. We didn't accompany any CDs to this Matador table—you can kinda feel out a bearings breadth you apperceive you're gonna accept a lot of vinyl purchasers. We accept Matador Direct, our own distro aggregation alone committed to retail, and that's primarily vinyl. We do a lot with indie retail, contests, giving them tickets and absolute blush vinyl, things like that.
__Cassettes?__It depends on the band. For Car Seat Headrest, you absolution a billion albums on Bandcamp, you're a DIY affectionate of band, you're gonna accept tapes. For some bands it doesn't accomplish faculty to accept tapes, abnormally cyberbanking bands. I anticipate it doesn't complete great.
__Do your barter affliction about hi-res audio?__Yeah. If I accelerate out article that isn't a FLAC or a WAV, I bolt bits for it immediately. It's a appealing acute scene. Bodies aren't aloof alert on their laptops anymore.
Hometown: Cleveland, OhioFirst anthology anytime purchased: A Michael Jackson record. It was a parent-directed acquirement as a child, so I can’t alike say definitively.Last anthology purchased: Article that I acclimated to have: I best up a Congos almanac to acquaint the music to my son.Your label’s acknowledged almanac of 2016: Either Popcaan’s Breadth We Appear From or Palmistry’s Pagan.Of all time: I don't accept the numbers in avant-garde of me, but it's absolutely either VYBZ Kartel’s Kingston Story or Popcaan’s Breadth We Appear From.
__How important is vinyl to your business? Cassettes?__It's not fundamentally important to our business in a banking sense, but acutely there's a bazaar for it. It still has a able activity to accomplish something, whether it’s for the artisan to feel they've fabricated article that's abundant in a concrete form, or for us at the characterization to put all that energy—sometimes years of work—and to be able to authority it. But because we're extensive bodies all over this earth, if we were alone alive in concrete formats, that would be captivation us back. So we're absolutely not aggravating to run from the agenda burning of music. I don't anticipate we've done cassettes, but we would, and we apparently will.
__Do your barter affliction about hi-res audio?__We acquisition that altered artists in altered genres are resonating in altered burning models. One of the best able places dancehall, for example, is captivated is on YouTube, and so acutely that's not about the affection of the audio—it's about the affluence of admission and the curation that happens there.
We bear high-res audio through our distribution, so again it absolutely becomes up to what food are accommodating to advertise and how it's gonna get priced. I've heard rumors that Apple is gonna get into the hi-res audio game, and we're blessed to serve that market. I anticipate there's altered means to accept to music, from a altered point of view, and I appetite to serve those bodies if that's of interest. But also, I've had the best times and affective claimed adventures alert to the affliction affection mp3. It's the music, added than annihilation for me.
__Has streaming's ascendancy afflicted the way you admission your business?__It's been absolutely able and absolute for our business. I anticipate it's alteration our approaching added so than afflicted what we've done so far, but it aloof gives us greater acceptance in advance and putting calm big projects. Ultimately you're accepting admission to a all-around administration platform, and you're not defective to advance addition over that brainy beginning of, "I’m accessible to buy this." You aloof charge to get them to, "I'm acquainted of this and I'm accessible to accept to it." With streaming, the almanac industry as a accomplished is growing, but we see on a actual claimed akin that the business is growing.
Hometown: Berlin. I appear from Athens originally.First anthology anytime purchased: Guns & Roses, Appetite for DestructionLast anthology purchased: Visible Cloaks, Reassemblage by RVNG Intl.Your label’s acknowledged almanac of 2016: The aftermost absolution we did by Yves Tumor [Serpent Music]. It beyond over into altered worlds somehow.Of all time: The Objekt anthology [Flatland] we did three years ago, additional all the Lee Gamble annal awash absolutely well. I don't absolutely apperceive who awash the most.
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Demo | Palmistry | palmistry bandcamp[/caption]
__How important is vinyl to your business?__I wouldn't say it's absolutely important, we aloof adulation vinyl and we're still adventurous about it. But we've been accomplishing a lot of altered projects lately, application a lot of internet-based practices to present work. It could be websites themselves, or projects that aggrandize over time online, or digital-only releases. So it's not that the vinyl is essential, it's aloof that a lot of music absolutely translates able-bodied on the format.
__Cassettes?__We've never done them.
__Do your barter affliction about hi-res audio?__Some bodies do, but it's not too often. We advertise in all formats anyway.
__Has streaming's ascendancy afflicted the way you admission your business?__Of course, but it's a new era—it’s up to all labels and artists as able-bodied to actualize new means to present music somehow. The agenda era of things relies on technology that develops so fast every day, so alike if you appear up with something, in two months’ time, it will be old ancient somehow. Which I anticipate is additionally absorbing because you can use it in a actual artistic way somehow, not aloof relying on a new way to do things and apprehend that to aftermost for addition 50 years or 100 years. Vinyl was acute because it was a actual avant-garde technology at the time that it happened, and it managed to aftermost for so long. But aback you're talking about agenda means to accomplish music, it's a accomplished altered scenario.
Hometown: Brooklyn, New YorkFirst anthology anytime purchased: Meat Loaf, Bat Out of HellLast anthology purchased: Moor Mother, Fetish BonesYour label’s acknowledged almanac of 2016: Apparently the Horse Lords almanac [Interventions] or Ravi Shankar’s In Hollywood, 1971, which is not a reissue. It had never been released.Of all time: Maybe Marc Ribot's Ceramic Dog. The album's alleged Your Turn. That or the Shilpa Ray’s Aftermost Year's Savage.
__How important is vinyl to your business? Cassettes?__Vinyl is badly important, mostly because that's what my artists want, and that's what they advertise on the road. For us, artists are the acknowledged abundance now, aloof at the merch table afterwards playing. Cassettes are additionally important. They're accessible to carriage and bargain to make, and if we appetite to try out a bandage we absolutely dig that doesn't accept a huge bout planned, it's accessible to columnist a cassette, put it out there and see how bodies react.
__Do your barter affliction about hi-res audio?__I would accept said no a ages ago, but afresh I’ve been alert to our analysis columnist copies on a actual hi-fi system, and aback something's cool compressed, it absolutely comes through. Aback there's no amplitude and abyss to the sound, it's cool accessible on a absolutely admirable system. I anticipate some bodies care, and if some bodies care… our admirers is small, anybody matters.
__Has streaming's ascendancy afflicted the way you admission your business?__Oh fuck. It's crazy. It's article we aloof anticipate about a lot now. We put out a cassette and agenda absolution by this artisan Odetta Hartman, and didn't anticipate it would do anything, and all of a abrupt it had a actor streams on Spotify, and she was accepting bigger gig offers. It was affectionate of an a-ha moment. Like angelic crap, we can affectionate of booty risks on baby things and maybe they'll booty off on Spotify. Spotify is aloof one of our better accounts now. It's a awe-inspiring world.
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