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Nitco Bathroom Tiles Design
Some beautiful tiles for your floors
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Sangeeta Singh | May 20, 2006
Is your architect giving you a advanced ambit of best in tiles for your anew complete flat? The Indian bazaar is abounding with a ambit of options in branded tiles and depending on what you aces up, prices can alter anywhere amid Rs 22-200 per sq ft. From approved bowl tiles to aerial ambit vitrified being from Italy, the asphalt bazaar has never looked better.
In the Indian asphalt mart, one can accept from H&R Johnson (India), SPL, Kajaria and Nitco. Others accommodate Vermora, Bell Ceramic, Gokul and Asian.
H&R Johnson is present in all ranges from low to aerial end and has assorted brands beneath altered amount tags. Its Porselano cast includes vitrified tiles while Marbonite priced amid Rs 62-200 per sq ft is accessible in colours like red, dejected and yellow.
If you were to accept amid bowl and vitrified products, Kajaria and Nitco accept textured tiles in the affordable ambit of Rs 40-50. The vitrified ambit of these companies usually amount Rs 50-100.
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A agnate amount class is apparent in the Asian and Vermora cast of tiles. Interestingly, you can mark borders on tiles in bottle at an added amount of Rs 225 per ft. If this is steep, accept from vitrified and bowl borders at Rs 150 and Rs 25 respectively.
As antagonism in India's asphalt bazaar gets aggressive, asphalt makers are devising new articles and finishes to woo customers. SPL, for instance, has afresh alien Crust - 8'x12' bank tiles for floors and walls in bawdy shades.
They are accessible in both bean accomplishment matte and bright finishes. Since an accretion cardinal of bodies are allotment tiles over marble because they are easier to install, apple-pie and maintain, and are affordable, added array is alone welcome. Somany has appear up with a 14'x10' ambit of rustic bank tiles alleged Manhattan. This size, according to a aggregation official, is additionally adopted internationally.
Since appraisement is competitive, artefact variations become the affairs point for companies that are additionally benumbed aerial on affairs affection products. Kajaria claims that the aggregation has no absorption in the low-end bowl tiles bazaar and will focus on aerial bazaar ceramics, vitrified and alien tiles.
Kajaria imports tiles from China and sells it beneath its Kerrogress brand. According to Abhishek Somany, collective managing director, SPL, there is a best of 5 per cent aberration on prices of articles from Somany, Kajaria and Nitco on an angel to angel basis, but he adds that H&R Johnson doesn't accomplish the aforementioned grade.
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"It has the better bazaar allotment accouterment to the lower end of the segment. We are amid the best big-ticket brands in India and don't accommodation on quality," he says.
H&R Johnson's aggregation official counters: "We are a exceptional brand, we accept the widest ambit and are the bazaar leader." SPL additionally claims it offers the best array of alien tiles. "Our alliances are with the best in the world, such as Kalebador, Keraben, Leonardo, Azuvi or Roman," says Somany.
In agreement of banker network, however, H&R Johnson leads with a absolute of 1,200 dealers and 18 affectation centres. Both Kajaria and Somany accept 600 dealers anniversary with Kajaria accepting 18 absolute showrooms and Somany accepting 12 aggregation affectation centres. In agreement of sub-dealers, all three are over 15,000.
Kajaria's Sanjeev Agarwal, GM (finance), claims the aggregation has an all-India attendance with arctic and western India administration over 70 per cent of its absolute sales. And Somany claims alone Somany and Kajaria accept the accurate all-India attendance accouterment to A, B and C blazon cities. H&R Johnson is not behind. It has agitated rural assimilation by 45 per cent and is additionally focussing heavily on arctic markets.
Companies are additionally accouterment automated and boxy tiles. Somany is accretion its bassinet into VC Shield (for high-density areas like subways and accessible places) and Durastone abundant assignment vitrified tiles. H&R Johnson is alms Endura, specialised automated and pavement tiles.
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Wooing barter through personalised and custom-built solutions is addition business strategy. SPL's Fineline is a top-end exhibit affairs concepts and designs to barter and sending accomplished masons to their houses for assistance.
H&R Johnson offers complete kitchen and bath solutions beneath its affluence cast Milano. Besides, it is rolling out a aggregate of tiles and sanitaryware in the mid- and top-range beneath the cast Porselano.
According to Vijay Aggarwal, managing director, H&R Johnson (India), about-face into the sanitaryware business is allotment of the company's beyond plan to accommodate barter with a one-stop band-aid for their requirements.
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