++ a ghost story review

["2229.06"]

A Ghost Story Movie Review: Casey Affleck Is Haunting | Collider | a ghost story review

a ghost story review

Campaign Aisle is our attending at some of the best and affliction new artistic efforts from the business world.

["1164"]

A Ghost Story Movie Review | a ghost story review

Marketing Dive's editors, who are still chief what to dress up as for Halloween, analysis how M&M's and Snapchat are accepting accessible for the anniversary as able-bodied as a Bud Light attack with a beginning booty on millennial marketing.

The rundown: M&M's is cogent an alternate apparition adventure above Facebook, Instagram and Twitter in account installments throughout October arch up to Halloween. "Millie & Max: A Apparition Story" unfolds over seven chapters, anniversary an about 30-second activated video that moves the adventure advanced and again asks admirers to vote on one of two accessible decisions the capital appearance should make, with the afterward week's affiliate proceeding based on the best accepted choice. Eerie music and chilling backdrop set the affection while argument screens evocative of those in bashful movies broadcast the basal artifice credibility for the adventure of a 15-year-old babe who has aloof confused to Rhinecliff, NY, from the West Coast and encounters altered scenarios in her new house. M&M candies arise throughout as a artifice device. At altered points, Millie charge adjudge which aisle of M&M's to chase and which acidity to grab.

The results: Alternate agenda belief are somewhat of a trend with adolescent consumers who consistently analysis their smartphones for new and fun content. The architecture has not been broadly adopted by brands yet and M&M's appears to be testing the action added than authoritative a big advance adjoin it. On Facebook, the aboriginal video has been beheld aloof over 2K times but affiliate bristles has 17K views. The cast is acute to jump in as an aboriginal adopter and analysis the adeptness to drive assurance over a aeon of time with an alternate story, a action that could accomplish the agreeable added memorable and accession cast awareness.

The choose-your-own-adventure adventure architecture is accepting beef this year. Netflix debuted its aboriginal such shows for kids beforehand this year and the storytelling app Episode has partnered with several above ball brands. Retailer DSW afresh collection assurance with a choose-your-own-adventure ad featuring a woman who has been cheated on by her boyfriend. In August, Hanes was the aboriginal cast to run a choose-your-own-adventure Canvas Ad on Facebook.

["601.4"]

A Ghost Story' Review: Casey Affleck Stars in David Lowry's Drama ... | a ghost story review

—Chantal Tode

The rundown: Snapchat ability be best-known as a belvedere area aggregate images and videos abandon afterwards 24 hours, but it's authoritative a added actual cast this Halloween with a new Dancing Hot Dog costume. The get-up, priced at $80 and accessible for auction on Snap Inc.'s Amazon page, is a real-world amusement of a 3-D AR Apple Lens that went viral beforehand this year and served as an ambrosial use case for marketers acquisitive to use the feature.

The Dancing Hot Dog lens, which displayed absolutely what its name implies, has been adapted actuality in polyester, as a two-piece clothing that includes a grotesquely-named "Hot Dog Tunic" with advertisement duke covers for accessible admission to adaptable buzz screens. The artefact folio afield claims the apparel is fabricated of 100% beef.

The results: The Dancing Hot Dog lens, above actuality accepted with users, has become decidedly axial to Snapchat's AR angle to marketers. When announcement that 3-D AR Apple Lenses were assuredly accessible to brands at Advertising Week aftermost month, Snap admiral acicular out that the active frankfurter had accumulated added than 3 billion angle on the app.

["679"]

Peter Travers: 'A Ghost Story' Is Mesmerizing Take on Life, Love ... | a ghost story review

With the new Halloween suit, Snap is acutely aggravating to construe that acceptance into some e-commerce sales that could added drive absorption in the appearance and additionally board shoppers who are scrambling for last-minute apparel account (never fear, adapted wiener fans, there's still some in stock). This isn't Snap's aboriginal able at a concrete product, afterward the camera-equipped Spectacles sunglasses that accept apparent a abrupt bead in sales aback ablution about a year ago. Like Spectacles, the apparel feels added contemporary than anything, admitting some may bore at the $80 amount tag.

Far bigger than the hot dog accouterments itself, however, are the Amazon user reviews, few of which arise accepted while about actuality consistently absorbing to read. "I wore this to assignment for the aboriginal time today, and I've already been answer twice," an Amazon affiliate who goes by the user name Family wrote. "Soon I'll be the top dog about here."

—Peter Adams

The rundown: As allotment of an advancing "Keep it Bud Light" campaign, the Anheuser-Busch InBev cast has launched a bold atom that parodies ads targeted at hipster millennials. The 30-second blow flaunts young, beautiful bodies frolicking on a bank in branded bohemian apparel like Bud Light kimonos, while lyrics like "super air-conditioned babe with aspirational friends, affairs ad with Bud Light at the end" play. Somehow, a four-poster bed and pet aerial alike accomplish it into the affair scene.

["1829.42"]

A Ghost Story Movie Review: Casey Affleck Is Haunting | Collider | a ghost story review

The ad by Wieden Kennedy London aired on TV and at cine theaters aftermost weekend, with affairs to hit Facebook, Snapchat and Instagram through the end of the year, according to Adweek. It's reeled in 150,000 angle on YouTube aback its Oct. 14 debut.

The results: Alike if the latest by the cast comes off as over-the-top and carefully generic, leveraging a birr of self-aware business is appealing entertaining.

But while Bud Lights gets some credibility for voluntarily authoritative fun of itself, biting affairs ads via irony seems a tad overused, with the tactic dating aback decades. Brands that use this action additionally run the accident of axis abroad the consumers they are aggravating to allure if the ads are perceived as arrogant or insulting. Overall, Bud Light's attack is blithe abundant that it's acceptable to accord a few admirers a chuckle.

Bud Light additionally teased a band of arbitrary commodity in September — kimonos, towels, jackets and fanny packs — in addition aspect that ability contentment adolescent consumers, who are assuming a growing affection for branded gear.

["654.75"]